42 



The Florists^ Review 



Afbil 28, 1914. 



11 4^ 



J.J. BENEKE 



Florist and Decorator 



CUOIOK CUT FI.OWBR8. PLA.NT8 AND FLORAI. DKSIONS 



KOB ALl. OOOASlOVa 

 IXltt OLITK 8TMXCT 



PAGES OF RKTAILBRS* CARDS 



THIS department for the cards of 

 Leading Betail Florists — those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists — ^has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) If you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — well, 

 The Review's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



ST. liOuis. MO. January 11, 1913» 



Florists* Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.20 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. I received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by mail and telegraph from 

 tiew York to San Francisco and from New Orleans to Minneapolis. 

 Since I allowed the senders 20^, the record is- as follows: 



Total value of orders 



Less 30% allowed senders.. 

 Met value of orders. 



$566.00 

 113.20 

 453.80 



Here is an addition of $452.80 in business which 

 oould not otherwise have been obtained and at an expense of 

 only $18.30. 



Since my advertisement appeared only in The Review 

 It goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising It also 

 goes to show that The Review is not only there with a big "R* 

 but that it has three more big "R's" - Readers - Reliability - 



Resultsl 



Tours respectfully. 



Send yonr Floral Orders for 



ST.LO(IIS,NO..E.ST.LOUIS.ILL. 

 SOUTH anl SOUTHWESTERN NO. 



TO- 



KALISCH BROS. FLORAL CO. 



4906-8 Delmar Boul., ST. LOUIS. MO. 

 Write, ¥flr* or PhoM . 



CRABB g HUNTER 

 GRAND RAPIDS, MICH. 



Careful attention to orders for 

 city or surrounding territory 



BOYLE & DARNAUD 



Wholesale and retail florists. We grow 

 our own flowers. Telegraph orders 

 carefully executed. Usual discount. 



SAN DIEGO, CAL. 



THE DOSTON FLORIST 



138 East 34th St. NKW YORK 



(Tel. No8. 3223 and 4479 Murray Hill) 



Close to the leadlDfr Theaters and Steamships. 



In quick touch with the best wholesalers. 

 Personal selection. Satisfaction Koaranteed. 



II 



THE ROSERY" 



LANCASTER'S QUAUTV FLOWER SHOP 



Lou Helen Dundore Moore 

 Lancaster, Pa. 



Manchester, N. H. 



PI RIYRV TRENTON AND 

 • J. Dli\D I f ADAMS STREETS 



For SOUTH SIDE Orders 



GARFIELD FLOWER SHOP 

 211 E. Qarflald Boul., CHICAGO, ILL. 



PITTSBUROH. 



The Market. 



Pittsburgh has certainly had its 

 share of rain. It is claimed by some 

 that it has rained every Saturday this 

 year, besides raining some during the 

 week, and it is still keeping it up. 

 There is not much chance for spring 

 plowing and no one knows when the 

 growers will get an opportunity to 

 plant out carnations, but there is no 

 scarcity of stock of any kind. Lilies 

 are a glut; everyone has them. The 

 retailers have had a quiet time since 

 Easter. The wholesale Tiouses are over- 

 stocked with almost everything. Lilies 

 and roses are the worst glut, but there 

 is more of everything than the market 

 needs and it would be a sin to think 

 what a few warm, bright days would 

 do. The market would be swamped 

 entirely. 



Various Notes. 



The Schenley park conservatories 

 have the finest show this year, both in 

 quality of flowers and artistic arrange- 

 ment, they have ever had, and they 

 certainly have attracted crowds of 

 people. It is estimated that on Easter 

 Sunday over 40,000 people passed 

 through the houses and there were 

 many who did not get in. The big 

 storm on Sunday, April 19, when the 

 wind blew sixty-one miles an hour, with 

 a tremendous downpour of rain, did 

 the conservatories considerable damage, 

 tearing off several ventilators and 

 smashing glass in all the houses. After 

 the storm, although it was still raining 



Mention The Berlew wlMa yon writ*. 



C. C. TREPEL 



Care of Bloomlncdalo Bros.. MFW VADIT 

 Gimbol Broa., IlLlI lUKU 



or care of Loeser's, BreoUya 



Orders solicited from any retail florist in 



United States or Canada 



Prompt attention Most reasonable prices 



Mention The Berlew when yon write. 



SIMMONS < SON, TORONTO 



Canada's Leading Florists 



F. T. D. Members 266 and 727 Yongo St> 



FORT WORTH, TEXAS 



J. E. MCADAM 



Member Florists' Telesraph Delivor. 



