68 



The Florists^ Review 



April 23, 1914. 



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Pacific Coast Department 



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LOS ANGELES. 



The Market. 



After Easter, the business in the re- 

 tail stores slumped consideiably and 

 stock has not moved as well as could 

 be wished. Spanish irises, which a 

 week at;o could hardly be secured at 

 any price, are now to be had at the 

 buyers' figures and these are low. Tu- 

 lips havi cleared up fairly well this 

 season and the Darwins ar^ now find- 

 ing a good market. Eoses are too plen- 

 tiful, both indoors and out. Some of 

 the finest La Detroit roses I have ever 

 seen are coming in now, and it is a 

 sad awakening to the grower who ex- 

 pects to get even a fair price for his 

 flowers to hear what the other fellow 

 is selling at. The indoor g»"owers are 

 lumping their stock and sending it in 

 at so much per box, rather than fix a 

 price per dozen. But probablv this con- 

 dition is only the natural swing of the 

 pendulum after the Easter business 

 and there will be plenty of trade yet. 



Despite gloomy predictions, the Eas- 

 ter business was fairly good, though 

 not equal in volume to that of last 

 year, especially in cut flowtrs. Lilies 

 were entirely sold out and probably 

 more were handled this year than ever 

 before. It must be said, though, that 

 quite a number were thrown away or 

 cut and \ised up before Easter, owing 

 to beinc;' too far advanced. Pink Pearl 

 and other rhododendrons sold remark- 

 ably well. Pots of lily of the valley 

 sold freely and they were of much bet- 

 ter quality than usual. Buston ferns 

 were scarce and not of good quality. 



Various Notes. 



Wolf skills' & ^Morris GoMenson re- 

 port a fine Easter. Many big rhodo- 

 dendrons were sold. 



At the store of the Freeman-Lewis 

 Co. a good Easter business was report- 

 ed and tlie windows are a credit to this 

 up-to-date firm. 



M. G. Bridgeford, of Eagle Rock, 

 may be termed the pioneer peony 

 grower of this section and he is send- 

 ing in remarkably good flowers. His 

 Spanish iris is also good. Looking 

 around his home place, one cannot help 

 being struck with the tidiness and 

 cleanliness everywhere apparent, with 

 not a weed to be seen. Mr. Bridge- 

 ford is also attempting to naturalize, 

 or acclimatize, lily of the valley here 

 and the plan looks promising. 



Howard & Smith report a banner 

 Easter. 



Gus. Swenson, of Eagle Rock, has a 

 fine lot of gladioli coming in. 



Frank Wjlhelm ^was rather badly 

 hurt recently, owing to his horse 

 crowding him against a fence, but he 

 is now better, though still lame. 



Business keeps up well at the big 

 store and nursery of the Germain Seed 

 & Plant Co. Owing to the improve- 

 ments carried out at the nursery last 

 fall, the firm now has much the finest 

 centrally situated nursery salesyard in 

 the city and it is crowded all day long 

 with purchasers. 



Dieterich & Turner report big sales 



of rose plants, and, despite the facili- 

 ties of their big plant, it is difficult 

 to keep pace with the demand for some 

 of the popular varieties and novelties. 



H. R. Richards. 



SAN FRANCISCO. 



The Market. 



Everybody interested in the retail 

 trade is optimistic and cheerful, as a 

 result of the unprecedented prosperity 

 which attended . Easter business this 

 year. Three cloudy and rainy days 

 preceding Easter made our retailers a 

 little dubious as to what the outcome 

 would be. They all bought heavily 

 and naturally were anxious that action 

 should set in, but by Saturday noon 

 there was more action than they had 

 been looking for, and without excep- 

 tion every retail florist in San Fran- 

 cisco did an excellent business. 



We had a profusion of potted lilies 

 and they were naturally the best sell- 

 ing commodity. Pink Pearl rhododen- 

 drons were the second best sellers. 

 Rhododendron Catawbiense did not 

 sell so well, nor did the dark-colored 

 varieties of rhododendrons. There were 

 few spiraeas, and they were poor. We 

 see some left over in the stores still. 

 Rambler roses have never been exceed- 

 ingly popular on the* Pacific coast and 

 probably never will be, although it 

 might be said that more of them were 

 sold thin Easter than any year here- 

 tofore. What yellow callas we had to 

 offer went first thing off the reel, prob- 

 ably because they are something of a 

 novelty liere. The usual supply of cut 



lilies was heavily drawn upon, and up 

 to the present writing there have been 

 no large quantities of lilies offered to 

 the market, which is a good sign. 



Since Easter, business has held on 

 steadily and, now that Lent is over, 

 will probably continue normal. We 

 have fine American Beauties to offer, 

 with long stems and strong flowers. 

 The warm weather has brought too 

 many of them on at one time, but the 

 demand is steady, and the market is 

 handling them fairly well. Other roses 

 are a little long in supply, due to the 

 weather conditions. 



A new arrival of the week is a long- 

 stemmed parrot peony, which has 

 proved an attractive and good seller. 

 Few blooms are available, practically 

 none. Yellow Banksia roses for decorat- 

 ing have been a novelty of the season 

 and it will undoubtedly pay some one 

 to set out some of these plants to be 

 used for decorative work. Another 

 good commodity for decorative work is 

 the yellow broom, practically unused 

 heretofore. The tendency of the buy- 

 ers seems to be toward novelties. 

 There have been more Spanish iris 

 available during the last few days than 

 heretofore during the season, and they 

 are fine, big flowers. 

 . Indications of the coming of summer 

 are in evidence in that maidenhair 

 and asparagus ferns are arriving in 

 large, liberal bunches. There is noth- 

 ing new to offer in the way of greens. 



Various Notes. 



When the steamer China arrived at 

 San Francisco, April 11, in its cargo 

 were forty cases of Phalaenopsis amabi- 



Cecile Brunner Rose, 2-inch and 2%-inch pots. . .$30.00 per 1000 

 Asparafifus Plumosus Seed 1.50 per 1000 



Quantity prices on application. 



H. N. GAGE CO., Inc., 536 So. Biwidway, \m Angeles, Cal. 



WHOLESALE FLORISTS 



NURSERYMEN 



Ifratlon The R«Tlew when 700 writ*. 



LOS ANGELES FLOWER MARKET, Inc. 



822 So. Broadway, LOS ANGELES, CAL. 



CUT FLOWERS AND FLORISTS' SUPPLIES 



Mention Tb» RctIcw wbeo 700 writ* 



ASPARAGUS PLUMOSUS 

 NANUS SEED 



$1.25 per oz., $15.00 per lb.; lbs. 

 and over, $12.50 per lb. About 

 12,000 seeds to the pound. 



We are now booking orders for 

 Froosia Rofracta Alba bulbs. 

 July delivery. Let us know how 

 many you can use and we will fig- 

 ure on your order. 



HARRY BAILEY 



R. F. D. 6 LOS ANGELES, CAL. 



Carnation Specialists 



Registered Caraatlons, 

 our own productions only. 



Portola, a satiny La France shade of pink. 



Dsbutant*. a brilliant rose-pink. 



California Giant, the white novelty, six 

 inches in diameter. 



All in a class by themselves. 



Rootad CuttlnKSf 

 $12.00 par lOO; $iOO.0O par lOOO 



RICHARD DIENER t CO. 



Mountain Vlow,. Cal. 



