70 



The Florists^ Review 



April 23, 1914. 



Us, Phalcenopsis Schilleriana and Pha- 

 laenopsis Stuartiana, imported by the 

 MacRorie-McLaren Co. from the Philip- 

 pine islands. The shipment contained 

 over 15,000 plants, including specimens 

 with leaves from eighteen to twenty- 

 four inches in length. This is beyond 

 doubt the biggest shipment ever made, 

 and the plants which have been col- 

 lected for this firm for several- years 

 have never been equaled. This im- 

 portation arrived in San Francisco in 

 perfect condition, and Mr. MacRorie 

 asserts that he will not lose a single 

 plant. This will be a phenomenal rec- 

 ord and is undoubtedly due to the fact 

 that the plants have been given such 

 excellent care before being brought 

 into this country. 



The Luther Burbank Co. has pur- 

 chased thirty acres of excellent nursery 

 land just outside of Hayward, having 

 decided to abandon the Broadmoor 

 nurseries, which, they say, are too 

 small for their rapidly developing busi- 

 ness. This company has beeu organized 

 only a short time, and the purchase of 

 this new tract is an indication of early 

 success. 



John Vallence, the present manager 

 of C. C. Morse & Co., has decided to 

 take over the nursery end of the busi- 

 ness, beginning June 1. Up to the 

 present time Mr. Vallence has been 

 more of an inside man. 



The writer, while visiting in Oak- 

 land a few days ago, was gratified to 

 hear that, without exception, the 

 Easter trade of the florists there was 

 far ahead of expectations. J. Seul- 

 berger reported the best Easter in five 

 years. Mr. Clark was also more than 



E leased with the bulk of business which 

 e handled. 



The Chas. C. Navlet Co., of San Jose, 

 which has taken over the management 

 of the flower department of the Em- 

 porium, featured lilies as a department 

 store commodity for Easter, Mr. Nav- 

 let, early Saturday afternoon, was 

 rushing about Oakland and Berkeley, 

 endeavoring to buy up anything that 

 looked like a lily. It is natural to sup- 

 pose that he had been selling goods 

 over and above the supply that he had 

 laid in. Louis Picetti, who manages 

 the Emporium branch for Mr. Navlet, 

 had a corps of eight men working all 

 Thursday, Friday and Saturday, trying 

 to keep pace with the orders which he' 

 had booked. 



Albert O. Stein showed a most lavish 

 Easter display. Pink Pearl rhododen- 

 drons being his biggest feature. This 

 is the first holiday that Mr. Stein has 

 passed in this place since it has been 

 remodeled, and he is more than pleased 

 with the business results. 



The Fairmont Floral Co. reports the 

 best Easter in the last five years; even 

 previous to the fire, the business ca- 

 pacity of the Powell street store was 

 never so heavily taxed. 



Podesla & Baldocchi featured a large 

 specimen hydrangea plant and rambler 

 roses in their Easter window. Their 

 stock of lilies and other Easter flower- 

 ing plants was irreproachable. Mr. 

 Podesta and Mr. Baldocchi both report 

 unprecedented business. 



Angelo J. Rossi, of Pelicano, Rossi & 

 Co., who made a special feature of 

 Pink Pearl rhododendrofis in their 

 Easter windows, says they advanced 

 their business capacity for Easter over 

 thirty-five per cent. Everybody in 

 their employ was rushed ^n arder to 

 clear up the many orders. 



H. Grirashaw, acting on an invita- 



POT- GROWN ROSES 



Hare you seen our new catalofirue of the finest Roses and other specialties 

 grown on the Pacifio coast? It is free for the asking and contains a select list 

 of only the best varieties for indoor and outdoor planting. 



nirTrDim ft. TTTPNVD ^"^ progressive firm 

 UlLlLKltn ft lUKHLlI, MONTEBELLO, CAL. 



Wholesale Florists and Nurserymen 



1 



Mention TTf Rarlew when yon wrlf . 



CHRYSANTHEMUMS 



WHITE-J. Nonin, White Bonnaffon, White Queen. October Frost. YKLLOW— Gtolden Glow. Major 



Bonnaffon, C. Appleton, Yellow Queen. PINK— Supreme, Dr. Enguehard, Olory of Pacific. 



RKD-Black Hawk. POMPONS- White, yellow and bronze. 



Rootsd Cuttlncs, $10.00 per 1000; 2-inch pot plants, or plants out of pots, SlG.OO per 1000. 



fRANK WILHCLM, R. T. D. No. 6, Box 91F, LOS ANGELES, CkL 



* Mention The R«Tlew when yon write. ^ 



Older your 



FREESIAS 



now for August delivery. 



HOGAN, KOOYMAN A CO. 



855 Ittb Street, OAKLAND. CAL. 



Mention Tlw BeTlew when yon write. 



Aspin^ riifflosu Spnys . . . $1.00 ftr 100 

 Asyan^ Sprengeri Sprays ... 1.00 per 100 



We are the largest growers of Greens on the 

 Pacific Coast. Write for prices on Quantities. 



WALTER ARMACOST & CO. 

 Oc*an Park, Cal. 



Mention The Review whpn yon writ*. 



America Gladiolus Bulbs 



No. 1, 1^-inch up $6.00 per 1000 



No. 2, 1 to lj<-inch 4.00 per 1000 



No. 3, 1^ to l-inch 2.00 per 1000 



Guaranteed true to name. 



CURRIER BULB CO.,Setbright, Cal. 



Mention The ReTlew when yon write. 



SHASTA DAISIES 



Bnrbank'a Improved Alaska, California and 

 Westralla. Extra strong diylsiona, $2.60 per 100, 

 124.00 per 1000; strong diTislons. $2.00 per 100, 

 $19.00 per 1000. Also many other plants. Send 

 for lift to 



FRED GROflE, IkgS^'^' 



m. D. Ne. 4. SANTA ROSA. CAL. 



Mention The Review when yon write. 



ARAUCARIA BIDWILLII 



in 2ii2-in. pots, 1 tier, $25.00 per 100 



ASPARAGUS SPREN6ERI 



out of 2-in. pots, 12.50 per 100 

 rAanC NURSOIES, C*Im. Su Mate* C*., Cai. 



Mention The EeTlew when yoo write. 



Mastodon Pansies 



The Premier strain, originated in our gardens. 



Growers of pansies exclusively for twenty-one 

 years. Mastodon Mixed seedlings, per ICOO. $3.00; 

 same from our private stock, per 1000, $1,00. Seed: 

 1/12 oz., $1.00. 



Steele's Pansy Gardens 



PORTtAWP. ORKOOM 



tion of Chas. C. Moore, president of 

 the Panama-Pacific International Ex- 

 position, has asked the members of the 

 Pacific Coast Horticultural Society to 

 attend an outing to be held at the 

 (ountrv home of Chas. C. Moore Mav 3. 



M 



REMEM BER| 



2 KENTIA NURSERIES g 



^ SANTA BARBARA, CAL. D 



b for Cocoa plumosa (all sizes in 3 



S quantity), Kentias, Seaforthias, c 



t Arecas, Phoenix Canariensis (strong and S 



^ established), $ea4 fir Wbtlcule Pries Utt. ^ 



PALMS PALMS I 



Palms_are our specialty. Cocos jplu- 3 



Sea- 2 



OS 



mosa. Phoenix, Washingtonia, 



forthia, Corypha, etc., by the carloads. 



Ask for onr wholeaale lUnatrated palm llat. S 



EXOTIC NURSERIES, |^ 



Mmntm Barbeim. Cml. 2 



10,000 



Carnation Field Plants 



Ready in July. Write us for prices. 



LOOMIS CARNATION CO. 

 1. F. IsMm, Mir. Leomle, Plecer Ce., Calif. 



Mentloo Tb* R«t1»w wb»n yon writ*. 



ROOTED CARNATION CUTTINGS Perioo looo 



White Enchantress $2.25 $20.00 



Light Pinlf Enchantress 2.26 20.00 



Victory 2 25 20.00 



Comfort . . 2.25 20.00 



Baaaett'a Floral Gardena 

 B. ■. BMseU, Frop. LOOMIt, CAL. 



Mention, The Berlew when yon write. 



Ferns in Z\ and 22-in. Pets 



beat rarietiei for fern diafaei, $4.60 per 100. Bos- 

 ton, Eletantiasima, Whitman! and Amerpohlll 

 ferns in all sixes. Also a large stock of EentiM. 

 Write for Wholesale Price List. 



P.O. Station "L" H. PLATH TkareraerlM 

 Car. Uwraaea aa4 Wiaaipa, Ivaa.. $M FMNCIICI. ML 



Mentl<m The ReTlew when yon write. 



GERANIUMS 



and other bedding plants, Pansies. Canterbury 

 Bells, Hollyhocks in colors, also other Perennials. 

 New Erfurt Dwarf Pinks, fine for border; D. 

 Plumosus, Solanum Melvillei, strong seedlings; 

 Lavendula vera, true lavender. 



O. E. PANZER. 



R, 1. Box 815, Pertland, Oi«. 



Mention The ReTlew when yon write. 



Covers will be spread for about 100 

 members of the society and their 

 friends, and an excellent repast is 

 promised. Golf, tennis, croquet, quoits, 

 boating and other summer sports are 

 oflfefecUon this wonderful estate, which 



