Apkil 30, 1014. 



The Florists^ Review 



13 



in places where life is complex, but 

 where things are taken a little easier 

 ■"the njore the merrier" applies as well 

 to business literature as to other things. 

 The circular brought Frey & Frey 

 plenty of business. It would have made 

 a splendid newspaper advertisement. 



STABiimO THE BUYING EAELY. 



Mothers ' day, like every other special 

 flower day, brings a big rush at the last 

 minute. Gradually, the trade is finding 

 out that a big bunch of business cannot 

 be transacted in a few hours and that a 

 really worth-while total demands an 

 «arly start. 



The reproduction on page 12 of the 

 advertisement of Jacob Schulz, reduced 

 to one-fourth its original size, shows 

 how that enterprising Louisville retailer 

 •tarted the business early last season. 

 The advertisement appeared three days 

 before Mothers' day. It was followed 

 by an advertisement making a special 

 •offer for Mothers' day — a general as- 

 sortment of flowers and plants, without 

 a word about white carnations. It was 

 demonstrated that the people buy what 

 they are told to buy — that it is just as 

 easy to sell boxes of mixed cut flowers 

 as it is boxes of white carnations. 



BY RUBBER STAMP. 



One of the simplest methods of ad- 

 vertising Mothers' day is that em- 

 ployed last season by the Idle Hour 

 Nurseries, Macon, Ga. A neat rubber 

 stamp was procured some weeks ahead 

 of Mothers ' day and on everything that 

 went out in the two weeks before the 

 ovent there was a reminder of the ap- 

 proaching call for flowers. It worked 

 so well that this year the stamp will 

 be used again. This is what it will say: 



MOTHERS' DAY 



Sunday, May 10, 1914. 



Please let ns have your 



orders early. 



"SOLD EVERYTHINa." 



Full-page advertisements have come 

 into fashion in many cities, but the one 

 reproduced on this page was the first 

 any florist ever had published in the 

 newspapers of Texarkana. G. W. Mof- 

 fett and P. W. Mackley, who own the 

 Majestic Floral Co., of Texarkana, after 

 reading The Review's Mothers' day 

 suggestions, issue of April 24, 1913, de- 

 cided to try strong publicity, having a 

 large supply of stock. The local news- 

 paper, the Foux States Press, got up a 

 strong display for them and printed a 

 story concerning the origin of Mothers' 

 day. As to results, the advertiser wrote 

 to The Review: 



' ' This full-page advertisement was a 

 great benefit to us, as we had a nice 

 supply of stock. When our carnations 

 were sold out the people were willing to 

 take roses, sweet peas or any other flow- 

 ers. The demand so far exceeded our 

 expectations that we had to turn down 

 a lot of calls. We truly hope that all 

 florists had as good a business on Moth- 

 ers ' day as came to us through follow- 

 ing the suggestions made in the articles 

 in The Review." 



The Texarkana gentlemen evidently 

 got from their advertising all the re- 

 sults they could use, but it is manifest 

 that they did not get the full benefit of 

 the advertising — ^they were too late. 

 Their advertisement, which is repro- 

 duced, much reduced in size, on this 

 page, appeared in the Sunday morning 

 paper of Mothers' day. At the latest it 



Today is Mother's Pay 



White and Colored Carnations 



All Day Today, while they last, 



5 Cts. Elach 



WITH FERIM, DELIVERED 



Choicest flie Market 



REMEMBER 



TMm*—*, ami wm — n>r 



Of t*— 1 af* iitteic. 

 M< — r wcK ikt hwl tfcM 



^k 



t ih»t JMn fc— a 



wha iMk tmx f OT sar In- 



W# ulto yUaww al all 

 hmtn ta arraaglaj i l awUI 

 M«a>. aa* tf ya« wUI a*. 

 rtaa M wt wUI ha JU* *» 



iaavrr ih* \'ciifs'» with 



WSmBBamm 



torn* (hr*« or lout yaw* 

 juvu of PhiUddphia on|inilfd i 

 every on* w«aMn| i Whii* Csttutic 

 ory o( On bn( Holhcr on canh. YOUX 

 Mittitr, if Oit <lM( old lady «*r« d(*d Tht 

 Uf look hold ol tlw piv^ta lik* wildlirt on ■ 

 prmina, uid ■■ wt art all crMlurn ol ttnu- 

 crwnt. mar* or 1m>. WKy oa* iMfin wtatinf a 

 WhiK CaraaiioB. 



Tht hippy ilioufht ih«B itruck ■ RoriM in 

 ih< South iha< ih* livifg nwrtiM ahoutd alao b* 

 r*ni(inhcT«l ind ihat a bnchi colorad Car**- 



No Withered Slocli 

 or Old Flowers 



ugc. HTnc« ih« uprcuiori 



"A Wklta Caraatlaa far Naihtr'i 



« Iri^t Cantatiaa (ar Nalhm Uvtrnf 



Ttia u. ond Bundiy in M*y haa txcn 4nl(natf4 M 



'Mother'! L'ay.' and alrtarfy tb* |o«tnM>ra of lorty-Mvcn 



annual pRtlwniitont rtlano* m Ita obttrvaan. 



fjiiiiiiiiiHiaii; 



!i|l'!llii 



JUNB BRIDBS 



inn *• wvU M caafar wUli a*. W« maHt a me* 

 Uhr •t tlUi cUm a( wark. a«4 an rtca<»lta4 ba^rn. 

 Ns TWrtat la ikU ifcttaa It aarwfcm aaar *• wall 

 •falplMd la tallt car* af ikb bailaMi ai <ra art. 



CHOICE CUT rLOWEKl COIIMGES. SHOWCI MK/. 



fiVtT\ ■OVTTONIEtES. WttATHS, UT PltCEl 



KCOMTlon. NfTIPS. FEMl rOTTCB 



PUUm. CENTEl nBCES. rALnS. ETC 



SfEClAL IDEAS SUiNirTlB 



r«MraJ 4nlgM mUf ta arOar at all hmn, »mt lUp^ 



aarwh*rt mm aar trala. 



Majestic Floral Co. 



Leader in Everything Floral 

 in Texarkana 



414 STATE LINE 



OUR PROUD 

 BOAST 



W« art § r»tt al rtw fact 

 thai w FlartM la tha "Ura 

 Saathwtti l> Wtlar aMa ta 

 talU cart al yaw waaw 

 tbaa wt art. Taart af t«- 

 pariafcct ami rfwat rtit- 

 imt» amtrnj dw paapla «l 

 ikH dtf nn m tm fcaaw 

 ihatr Mtoiaal tiMMM. 



Wr waai la call ymr at' 

 uattaa la ifct fart ifcal wt 

 hatt a flat Hat al Waa^ag 

 •atuUtla lUacll- 



Bait. a< wHI I 



Plaaw af rvtry <aacrlyttaa. 

 Oar ftrtn haaiti art 

 iirkly m»itr» aa4 wt car- 

 4UltT la»t i » yta la pay 

 ihti a tMt Taa wUI al- 

 waw ht wtkat. 



A Full Page Mothers' Day Advertisement Published at Texarkana^ Tex. 



should have appeared Saturday morn- 

 ing, and some advertisers have found 

 Friday the better day. If a Sunday 

 morning page sold them out, a half- 

 page printed Saturday morning in so 

 good a paper as the Four States Press 

 evidently would have done the work a 

 day earlier, and they could have joined 

 the Mothers' day congregation at the 

 little church around the corner. No use 

 advertising for Sunday. "Go to church 

 Sunday," or to the baseball game. 

 Don't try to make more work Sunday. 

 Six days a week is enough for any man. 



A WOBI.D-WIDE OBSEBVANCE. 



The Pittsburgh Cut Flower Co., as 

 an advertisement, has sent its custom- 

 ers a display card on which it is said 

 that "Mothers' day is the one holiday 

 the whole world can observe as one 

 nation. Wear any flower — or your 

 Mother's favorite." 



FERTILIZER FOR VINCAS. 



Would you advise the use of liquid 

 sheep manure and nitrate of soda in 

 forcing along Vinca variegataf What 

 would be about the right solution of 

 the sodat E. D. C. 



Liquid cow or sheep manure is safer 



than nitrate of soda. The latter is a 

 powerful stimulant, but tends to pro- 

 duce a soft growth. In using nitrate 

 of soda, one pound is sufficient for fifty 

 gallons of water. C. W. 



TAXES AGAIN. 



The Nebraska florists are up against 

 the same proposition that is confront- 

 ing the trade in Ohio, where an eflPort 

 is being made to escape the payment 

 of taxes on growing stock in greeii- 

 house and nursery. Owners of green- 

 houses in Kearney have refused to list 

 their growing plants for taxation. The 

 owners say greenhouse stock is this 

 same as a farmer's growing crop and 

 is not assessable. All property is sup- 

 posed to be listed April 1, but as farm- 

 ers have no growing crops at that tinije 

 and have no assurance that they will 

 have a crop, their planted grain qr 

 growing grass is not assessed.. Secre- 

 tary Henry Seymour, the questions anjd 

 answers man of the state board of as- 

 sessment, says: "The board ruled 

 long ago that the stock in greenhouses 

 is in the same class with merchandiije 

 or nursery stock and should be as- 

 sessed. Greenhouse products are the 

 stock in trade of florists and are drawn 

 upon the year around for purposes of 

 sale. " 



