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The Florists' Review 



April 30, 1914. 



Mex to Mvertiien, Page 118. 

 NOTICE I 



It U impoBsibl* to guaraotas 



tli« insartion, ditcontinuaaca 



or altaratioD of any advartisa- 



mont unlaws instructions ara 



' racairad hj 



S P. M. TU£SDAY. 



...CONTENTS... 



Why Tell 'irade Only? Tell the Public, Too 



(lUus.) 11 



What They Did Vi 



Lincoln Literature (lUus. ) 12 



Starting the Buying Early (lllus.) l.i 



By Uubt)er Stamp i:{ 



"Sold Everything" (UJus.) ],{ 



A World-wide Observance Vi 



KertUlzer for Vincas i;i 



Taxes Again Vi 



Uetail Store Management 14 



— Kansas City Style 14 



— The Two Salesmen 14 



— I'nlque Table Decoration (llliin. • 14 



— A Decoration of Distinction (illiis.) 14 



Geraniums It; 



— Leaf Disease of Geraniums 16 



— Worms In Geranium Soil l(i 



— Geraniums Losing Foliage Iti 



— Diseased Geraniums 1« 



Seasonable Suggestions Hi 



— Stevias Iti 



— Rambler Roses It! 



— Poinsettias Ki 



Carnations . .'. 17 



— Planting In the Field 17 



— Leaf Disease In Texus 17 



— Cuttings Have Not Booted 18 



— Cuttings Rusty and Spotted 18 



— Soil rrom the Chicken Yard IS 



— Keeping Ca'rnation Blooms 19 



— American Metliods Abroad < lllus. » 19 



Evans Gets Decision 20 



A Market for Snapdragons 20 



Obituary— J. M. Vandervort. 20 



News Notes 21 



A Smoky City Violet Vender (lllus.) 21 



Night Letter Telegram 22 



Here's How ! 22 



Chicago 22 



Washington, D. C TO 



Philadelphia :f2 



Rochester, N. Y .S4 



Baltimore .'tU 



Coleus for Circular Bed ;5.s 



Best Soils for Florists 40 



New York 4i; 



Cleveland 4S 



St. Louis 49 



Buffalo. N. Y r)2 



Steamer Sailings iVI 



Seed Trade News 62 



— Mr. Wilson Is Busy tu 



— It Is to Laugh M 



— Barring the Unfit Seeds m 



— Catalogues Received «>< 



Pacific Coast Department 70 



— Spiraeas Flowered Poorly 70 



— San Diego, Cal 70 



— A Los Angeles Ston- tlllus. ( 70 



— Los Angeles 71 



— Santa Monica, Cal 72 



— Portland, Ore 72 



— Tacoma, Wash 73 



News of the Nursery Trade 74 



— Big N^irsery Season 74 



— Can Some Reader Answer? 74 



— Law and the Nurseryman 74 



New England Department 7tl 



— Providence, R. 1 76 



— Boston 76 



Columbus, O HI 



Starting a Smllax Bed S2 



Fertilizer for Gladioli S2 



<"allas In Solid Beds S2 



Round the World Eaoli W.ck > 2 



On Editing h\ 



La Fayette, Ind S4 



(Jreenhouse Heating 104 



— Traction FInglne Boilers 104 



— The Fuel Market 104 



Corning, N. Y 100 



.Milwaukee, Wis l<i« 



Cincinnati MS 



Plerson. Fla lOS 



One Insertion Did It lOS 



Vegetable Forcing 110 



— A Poor Crop of Lettuce Ho 



— Black Hamburg Grapes 110 



French Hydrangeas In Field 112 



Replanting Sprengerl 112 



American Rose Society 112 



News Notes 114 



Pittsburgh 116 



Shenandoah, la. — (). B. Stevens, pro- 



Ei-ietor of the Shenandoah Greenhouse, 

 as opened a downtown store, signing 

 a 5-year lease of the property. 



ff 



Estebliflhed, 189T. by O. L. aBANT, 



Pabllshed every Tbarsday by 

 The Florists' Publishing Co., 



680-660 Oaxton Bulldinaf, 



608 South Dearborn St., Ohicaco. 



Tele., Harrison 6429. 



Registered cable address, 



Florview, Chicago. 



Entered as second class matter 

 Dec. 3. 1897. at the post-office at Ohi- 

 caffo. 111., under the Act of March 

 3, 1879. 



Subscription price, 11.00 a year. 

 To Canada, $2.00; to Europe. $2.60. 



Advertising rates quoted upon 

 request. Only strictly trade ad- 

 Tertislng accepted. 



n 



SOCIETY OF AKEBIOAH FL0BI8T8. 

 Inoorporatsd by Aai of Goncrsss, Marsh 4, IMl. 



Offloers for 1814: Pnssldsat. Tbeodore Wirtb, 

 Ulimeapolis: Tice-presidsnt, Patrick Welch, Bos- 

 ton; secretary. John Young, 68 W. 28tb St.. Mew 

 York City; treasurer, W. F. Kaatliif. Buffalo. 



Thirtieth annual oonTentlon, Boston, Mass.. 

 Aognst 18 to 21, 1914. 



Charles Henry Fox, the Philadelphia 

 florist, copyrighted the word Flower- 

 grams, coined by him to describe the 

 sending of flowers by telegraph. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Keview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The votes of the florists' clubs indi- 

 cate that affiliation with the S. A. F. is 

 approved on general grounds but that 

 the proposition as thus far presented is 

 too indefinite to afford a basis for action. 



The parcel post rates on plants seem 

 to give excellent satisfaction to those 

 who do business Hithin a narrow radius; 

 the protest is on the part of the mail 

 order houses that have light parcels to 

 send long distances. 



Correspondents and contributors will 

 tlo well to remember that The Review is 

 a business paper rather than a botanical 

 journal. The first test of availability is 

 value to the commercial readers; the sec- 

 ond, exclusiveness. There is much good 

 material we are willing to leave to others 

 as not coming close enough to our line. 



In spite of the fact that My Maryland 

 has proved to be an excellent summer 

 rose, many growers are dropping it this 

 season. To hold its place with the trade 

 a rose must be an all-the-year-arounti 

 producer. The big grower does not wish 

 to give the space to a variety that will 

 make return only a part of the season; 

 the small grower cannot afford to do 

 so. 



Since the parcel post went into opera- 

 tion the Editor's desk has been pretty 

 regularly supplied with flowers, but sel- 

 dom has a bouquet attracted as much at- 

 tention as did a vase of Antirrhinum Xel- 

 rose that stood for nearly a week. A 

 dozen spikes came from F. W. Fletcher 

 & Co., Auburndale, Mass., and arrived in 

 good shape after their thousand-mile 

 journey. Every visitor commented on 

 the clear hhell pink color, but especially 

 on the long, compact flower head and the 

 straight stem, so stiff that it evidently 

 needs no tying. 



Results bring advertitiBg. 

 The Review brings results. 



NIGHT LETTER TELECTKAM. 



Boston, Mass., April 28.— Notwithr 

 standing the inclement weather, the 

 Boston convention garden has pro- 

 gressed so wfell that the City of Bos- 

 ton Park Department is now prepared 

 to receive shipments of ornamental 

 trees, shrubs, conifers and herbaceous 

 plants. Bedding plants, such as canuas, 

 geraniums, etc., may be sent May 20. 

 All such shipments should^ be sent ex- 

 pressage prepaid, addressed Boston 

 Park Department, Back Bay Fens, Bos- 

 ton, marked for convention garden, care 

 James B. Shea. John Farquhar. 



HERE'S HOW! 



The man who has stock on hand is 

 always watching the man who sells out 

 clean. He wants to find out how the 

 other fellow did it, so that he can go 

 and do likewise. Here is a way that 

 so many have described that there 

 oughtn't to be anybody watching the 

 other fellow now; they should all be 

 using the Classified Ads in The Re- 

 view. Are you? 



From the classified ad I placed in The Review 

 last month I got more orders than I could fill. 

 Sold out clean. I think The Review Is a top- 

 notcher. — R. C. Grogan, Shell Creek, Tenn., 

 April 23, 1914. 



Please discontinue my classified ads for asters 

 and salvias. I did not expect such a demand for 

 these plants, so I did not plant enough. This 

 morning's mall brought more orders than I can 

 fill, so omit my tomato ad also. — H. J. Potomkln, 

 Muncle, Ind., April 25, 1914. 



CHICAGO. 



The Great Central Market. 



Starting last week with an overload, 

 the market was heavily supplied in 

 practically all lines, and conditions fa- 

 vored the buyers. The result was that 

 an extremely large volume of business 

 was done at low average prices. The 

 total sales ran into good money, be- 

 cause of the quantities handled, but it 

 was far from a satisfactory market 

 from the viewpoint of growers and 

 wholesalers. The situation developed 

 the usual difference of opinion as to 

 the better course: Some houses pur- 

 sued the policy of selling out at the 

 best price obtainable, while others pre- 

 ferred to lose some stock rather than 

 to let it go on buyers' offer, believing 

 that realizing fair prices for a part of 

 the stock gave as good a total and 

 average, allowing for some waste, as 

 does the policy of cleaning out at low 

 rates to the big buyers. It is a ques- 

 tion that always comes to the front at 

 this season and which never is settled. 



While the start of last week was 

 dull, the middle of the week was much 

 worse, as is usual at this season, with 

 a distinct improvement at the end of 

 the week. Springlike weather hastened 

 the crops, but by the end of the week 

 it began to be said that a falling off 

 could be noted. Particularly on Beau- 

 ties, the receipts were lighter and the 

 demand stronger. Good stock began 

 to realize the full summer prices. The 

 quality is much better than it has 

 been. Roses were hard hit by the first 

 few days of high temperature, but ap- 

 peared to become acclimated, and by 

 the end of the week much of the stock 

 showed fair quality. There was no 

 shortage of any variety of rose; even 

 the so-called novelties could be had in 

 quantity equal to the demand. It was 



