•2i 



The Florists' Review 



April 30, 1914. 



Mothers Day 



May 10, 1914 



YOU 

 PUSH IT! 



We Supply the 

 Stock 



IF YOU USE RANDALL'S ROSES, YOU WILL MAKE MONEY 



You can get at Randall's any or all the varieties that are on the market — and you can get any quantity— 

 the length you want, good quality — and at the price you want to pay. We have a specially good cut of medium- 

 length Killarney. Algo a good cut of Beauties. 



LILIES VALLEY 



How about your Lily orders? We can supply Giganteums, There never is a time we are without Valley. You can get 



Rubrums or Callas in quantity— fine stock of all three, and at what you need by wiring Randall— but why not place a standing 

 prices that will let you make better than the usual profit. order for your regular needs? Then YOU will always have it. 



FANCY SPENCER SWEET PEAS 



You can get them here— all you want, and the ifVoduct of the best growers for this market. Order regularly of us and we will keep you 



supplied. You can build up a fine trade on these. 



Plenty off Daisies, Snapdragon, Stocks and all flowers In season. Also a good supply of Ferns and all other 

 greens. See our ad of Chrysanthemum Cuttings in the Classified section of this paper. 



A. L. Randall Co. 



Everytiung for Florists, 



L. P. PhM* Ceatnl 7780 



PrlTKt* BxehaBca sll 



D«p»rftmeDU 



66 E. Randolph Street, Chica^i 



I 



M^ntloii Th«» R<»tI«»w "-hpTi »on writ* 



on roses that the week saw the lowest 

 prices and the biggest volume of busi- 

 ness. 



While carnations weakened in sym- 

 pathy with the rest of the market, 

 they held their own surprisingly well. 

 At the end of the week, when the gen- 

 eral demand was the strongest, there 

 was an actual scarcity of strictly first- 

 class white and Enchantress, though 

 there continued to be about enough of 

 the lower grades. Those who had good 

 stock at the end of the week refused 

 to consider anything but straight 

 prices. 



Sweet peas were in large supply. 

 There are three separate crops in mar- 

 ket: The tail end of the winter-bloom- 

 ing Spencers, the last of the winter- 

 flowering grandifloras and the first of 

 the spring-blooming Spencers. They 

 continue to be the most popular of cor- 

 sage material and the best peas still 

 bring fair money, in spite of the heav- 

 ily loaded condition of the market and 

 the greater abundance of Ward roses, 

 the principal competitor for corsage 

 use. Violets are no longer wanted. 

 Last week there were quite large re- 

 ceipts of violets that were fine for this 

 time of year, both eastern stock and 

 Glencoe doubles; however, nobody 

 wanted them in quantity; even the 

 peddlers found them difficult to sell. 



Large quantities of Easter lilies and 

 «allas obstructed some of the whole- 

 sale houses; the trouble was not so 

 much large receipts, although they 

 were heavy enough, but lay in the fact 



GREENHOUSE WINDSTORM INSURANCE 



FLORIAN D. WALLACE 



DURANCE SERVic 



insurance exchance buil0in9 

 Chicago 



Mention The BcTlew when yoa write. 



that nobody seemed to want lilies. 

 Their only outlet was a limited use in 

 funeral work. Naturally, prices were 

 low, although most of the wholesalers 

 were holding them at $6 to $8 per 

 hundred. 



Bulbous stock also has met with lit- 

 tle demand; people do not seem to 

 want tulips and jonquils after Easter. 

 Good stock met with extremely alow 

 sale last week. The indoor crop will 

 see its finish this week, but the out- 

 door flowers will be on the market for 

 some time yet. Spanish iris in other 

 colors than yellow has sold fairly well, 

 the lack of demand for yellow iris be- 

 ing generally attributed to the over- 

 abundance of southern jonquils. 



Why don't people buy snapdragon? 

 Fine, long, fancy spikes that made a 



hit a little earlier in the season were 

 practically without demand last week, 

 and reports from other cities were to 

 the same effect. With the market 

 heavily supplied with the staples, nat- 

 urally there was little call for the mis- 

 cellaneous flowers, which only a few 

 stores handle in quantity. 



The present week opened with con- 

 ditions practically unchanged. With 

 continued warm weather there is an 

 abundance of stock except carnations. 

 Sweet peas have come on in enormous 

 quantities, exceeding anything in the 

 experience of this market. Lilac 

 from southern Illinois also has flooded 

 the commission houses and is realiz- 

 ing only a fraction of the oldtirae 

 prices. 



The wholesalers are wondering what 



