Afbil 30, 1914. 



The Florists' Review 



33 



BEAUTIES 



What Roses, in fact what flowers are there that will 

 give the values that Beauties will at present prices? 

 And splendid stock it is, fine, large, well colored buds, 

 in quantity, all lengths. . 

 Special. . .doz., $3.t0; 100. $20.00. Fancy. . .doz.. $2.f0; 100, $17.50. Extra. . .doz.. $2.00; 



100, $15.00. First... doz., $1.50; 100, $10.00. Second... doz., $1.00; ICO. $8.00. 

 CATTLEYA8, per dozen, Specials, $6.00; Medium, $4.00. 



QARDKNIAS, Specials, dozen. $3.00; 100, $20.00. Fancy, dozen. $2.C0; 100, $12.50. 

 VALLEY, Special, per 100. $1.00; Extra, per 109, $3.0). 



9</Atr»*^ 



Fnr NathpR* Dav ^^ want to impress upon every florist to strongly recommend 

 lui iiuiiicn i/ojr to his customers other flowerslof whichwewillhavelargesup- 

 plies)than just white carnations. This will help the business far more than any 

 otherway, as the supply of white carnations cannot be increased enough to meet the 

 demand. 



Asparagus Plumosus. bunches and 



strings. 50c. 

 Asparagus Sprengeri, per bunch, 26c, 35c. 

 Wild Smilax, per case, $6.00. 

 Wild Nutmeg, per 100 sprays. $?.00. 

 Mahonia. bronze and green, $1.50 per 100; 



$12.50 per 1000. 

 Boxwood Sprays, 50-lb. case, $S.OO; 3 case 



lots, per case, $7.(0. 

 Laurel Branches, per 100 lbs., $6 00. 

 Laurel Roping, per 100 yds.. $6.00. 

 Chestnut Oak Foliage, per 100. $2.00; per 



HKADQUARTERS FOR ORKENS 



Mexican Ivy. per 1000, $7.50. 



Natural Cycas, 36-40 inch, $2.00 per pair. 



Leucothoe, green and bronze, per 100. $1.00; 



per 1000, $10.00. 

 Dagger Ferns, best Quality, long, perfect 



fronds, per 1000. $3.00. 

 Fancy Ferns, per 1000, $4.00. 

 Galax, green, and bronze, per 1000 $1.50; 



per 10,000. $7.50. 

 Green Sheet Moss, per bag, $3.50. 

 Green Lump Moss, per bag. $1.50. 

 Fadeless Green Sheet Moss, per bag, $3.S0. 



1(00. $15.00. 



Sphagnum Moss (burlapped), 10-bbl. bales, $4.00; 5-bale lots, per bale, $3.75; 10-bale 

 lots, per bale, $3.50. 



FVFRYTHINfi IN RIRRON^ ^^ carry one of the largest and most varied stocks in Ribbons pertaining to the florist business of any house 

 1j 1 ljn I I uinu Ul Skutuvno i^ the country. If you have not received one of our new catalogues, advise us and we will mail you one at once. 



S. S. P 



PHILADELPHIA 

 1608-1620 Ludlow Street 



O C K-M E E H AN CO 



THE WHOLESALE FLORISTS OF PHILADELPHIA 



PA 



BALTIMORE 

 Fmnklin and St. Paul Street* 



NEW YORK 

 117 Weet 28tb Street 



WASHINQTON 

 1216 H Street. N. W. 



Mention Thf H»Titw when yon write. 



Peas, Snapdragons, 

 Roses, Carnations, Valley, Daisies, 



Very Fine Gladiolus 



and all Seasonable Flowers. See our Classified ad for Chrysanthemum Cuttingrg 



THE rmLADELrillA CUT FLOWER CO., 



1517 

 Sansom St., 



rHILADELriIIA,rA. 



Mention The Review when yoa write. 



There have been some excellent wed- 

 dings, some large funeral orders and 

 some parties. The out-of-town demand 

 has at times been heavy. Yet all these 

 things do not make serious impressions 

 on the tremendous supply of stock, a 

 supply so heavy that good judges won- 

 der whether we may not see a corre- 

 sponding scarcity in mid-May, strange 

 as that would seem. 



For the benefit of our southern cous- 

 ins it must be added that the heavy 

 shipments of Barrii, Langtry and poet- 

 icus narcissi were absolutely unsalable 

 at any price; alas, a veritable lemon. 

 The greenhouse-grown daffodils, nota- 

 bly Emperor, are notably fine. Vio- 

 lets still are here, both from Hights- 

 town and the Hudson river. Green- 

 house-grown Spanish iris, purple, lav- 

 ender, white and yellow, has sold quite 



well. Gladioli, including America, are 

 in fine form. In orchids, Cattleya 

 gigas has appeared, though Mossise 

 still is the star; Schroederse is less fa- 

 vored. Plumotus sells quite well. 



Grow! 



A. E. Pettit has issued what is un- 

 derstood to be the first number of a 

 little pamphlet intended solely for the 

 150 members of the house of Michell. 

 Through his courtesy I am able to give 

 you some of his ideas, as there set 

 forth. "Grow" is intended to stimu- 

 late the interest of its readers and to 

 direct their energy. The first page is 

 historical, the next prospective. Then 

 follows a clever description of a sale, 

 an extremely well managed sale, in 

 which the salesman thought for his cus- 

 tomer so ably that the customer bought 



at one time all that he required, and, 

 of course, bought more than he had 

 intended. Stress is laid, in the inter- 

 view, on the fact that the salesman 

 talks enough and not too much, and 

 that he thoroughly understood his busi- 

 ness. Then follows a telephone sale. 

 The booklet closos with a promise of 

 another number, intended, I think Mr. 

 Pettit said, for florists. 



Various Notes. 



Raymond Brunswick reports that the 

 M. Rice Co. has had the largest April 

 in its history. The demand for mag- 

 nolia leaves has been exceptional. 



The grower who has sweet peas in 

 bloom outdoors by the end of May 

 should reap a harvest, 



George Auegle, manager of the 

 Philadelphia Cut Flower Co., is sending 



