u 



The Florists^ Review 



Afbil 80, 1914. 



MAKE A HIT 



WITH YOUR TRADE 



Place your order with us now for a supply of the most popular novelty that 

 has been introduced within recent years. 



Buddleia ("t«Vh"0 



Var. Magnifica, Lavender, $2.00 per doz., $15.00 per 100 



A show plant, growing 4}^ feet high. Ever blooming, fragrant and hardy. 

 Planted in May, it blooms from June till snow "flies. Produces long spikes of 

 beautiful claret-colored blossdms of rare fragrance, like the blending of Lilac 

 and Heliotrope. A wonderful new shrub. How many plants may we ship you? 

 Buddleia Asiatica, white, $2.75 per doz., $20.00 per 100. This variety is one of 

 the finest greenhouse slmibs. producing long racemes of delightfully Grardenia- 

 scented flowers ; for design work, bouquets or table decoration, it is extremely 

 desirable. 



MICHELL'S SEED HOUSE PHlifADrPHrrp^^^ 



Meptlon The Review when jon write. 



out some fine valley and Gladiolus 

 America; peach blossoms are a side 

 line. 



D. Fuerstenburg and Mrs. Fuersten- 

 burg are completing a week at the 

 Hotel Dennis. 



Casper and George L. Pennock are 

 branching out as steady forcers of Eas- 

 ter lilies; their giganteums have been 

 fine. 



William H. Smith has resumed his 

 duties as floor manager for the John- 

 son Seed Co. Miss Eamage ably filled 

 the position during Mr. Smith's illness. 



L. W. C. Tuthill, of Lord & Burnham 

 Co., will speak on "Advertising, the 

 Spark Plug of Business," before the 

 Florists' Ciub, Tuesday evening, May 5. 



Howard Royer is traveling for H. 

 Bayersdorfer & Co. Stephen D. Greene, 

 also of H. B. & Co., was greeted on his 

 return home April 21 by a boy, who 

 arrived that day. 



Herbert Bell, who arranges the ef- 

 fective window displays for J. J. Ha- 

 bermehl's Sons, at Twenty-second and 

 Diamond streets, was greeted by a 

 bonnie lassie of diminutive proportions, 

 at his home last week. 



George \V. Hampton returned from 

 Bostontown April 24, so laden with 

 orders that the whole Neidinger force 

 has been kept on the jump lest they be 

 not off in plenty of time for Memorial 

 day. 



Commenting on the broad attitude of 

 the Retail Florists' Association, Paul 

 Berkowitz remarked that "You can 

 catch more liies with molasses than 

 with vinegar." Not new, but won- 

 derfully true in this case, because no-' 

 body likes to be urged with a club. 



Leo Niessen thinks that the flower 

 business may be too exciting, to judge 

 from the large number of florists 

 now ill. 



Edward Reid showed some beautiful 

 Alma Ward. Phil. 



BOCHESTEE, N. Y. 



The Market. 

 The business depression has been 

 marked during the last week, and Sat- 

 urday, which usually is about the best 

 day, was about the quietest of them 

 all. Rain fell nearly all day and this 



Forehand D j. o Ir <* f C 

 Window.... OclSKeiS 



FOR PLANTS AND FLOWERS 



Lamps Trays 



Scraps 



Decorative Baskets 



Pot Covers 



""^^V^ii^ 



No. 789 M*ton 



The Madison Basketcraf t Co. 



MADISON, Lake County, OHIO 



No. 822 Colonial 



Mention Tb* R«t1«w when 70a write. 



slackened business considerably. The 

 supply of flowers has accumulated and 

 it b&a been impossible to move them 

 all even at reduced prices. Owing to 



the cool weather since Easter, the qual- 

 ity has been retained in some flowers 

 that usually are all over by this time. 

 Violets are not so plentiful, but in size 



