46 



The Rorists' Review 



April 30. 1914. 



11 



PAGES OF RBTAILKRS* CARDS 



THIS department for the cards of 

 Leading Betail Florists — those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists — ^has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share^well, 

 The Review's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



J. J. BENEKE 



Florist and Decorator 



CUOICR CCrr FLOWSSB. PI.A.NT8 and florai. dksions 



FOa ALL OOOASIOWS 

 18I« OLITK STMXKT 



ST. LOUIS. MO. January 11, 



Florists' Publishing Co., 

 Chicago, 111* 

 Gentlemen: 



Dxjxlng the past year I paid you $18.20 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. I received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by mall and telegraph from 

 Mew York to San Francisco and from New Orleans to Minneapolis. 

 Since I allowed the senders 205&, the record is as follows: 



Total value of orders 



Less 30f allowed senders. 

 Met value of orders. 



$566.00 

 113.20 

 453.80 



Here is an addition of $452.80 in business which 

 oould not otherwise have been obtained and at an expense of 

 only $18.30. 



Since my advertisement appeared only in The Review 

 It goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising It also 

 goes to show that The Review is not only there with a big "R* 

 but that it has three more big "R's" - Readers - Reliability - 

 Results! 



Yours respectfully. 



Send your Floral Orders for 



ST.LOUIS,NO.,E.ST.LOUIS.ILL. 

 SOUTH and SOUTHWESTERN NO. 



TO- 



KALISCH BROS. FLORAL CO. 



4506-8 Delmar Boul., ST. LOUIS. MO. 

 Wffto. ¥nr« or PhoM 



CRABB S HUNTER 

 8RIND RAPIDS, MICH. 



Careful attention to orders for 

 city or surrounding territory 



BOYLE & DARNAUD 



Wholesale and retail florists. We grow 

 our own flowers. Telegraph orders 

 carefully executed. Usual discount. 



SAN DIEGO, CAL. 



THE BOSTON FLORIST 



ISS East 34th St. NEW YORK 



(Tel. Noe. 3223 and 4479 Hurray Hill) 



Oloae to the leading Theater* and Steamahlpa. 



In qaick touch with the best wholesalers. 

 Personal selection. Satisfaction Kuaranteed. 



II 



THE ROSERY" 



LANCASTER'S QUAUTV FLOWER SHOP 



Lou Helen Dundore Moore 

 Lancaster, Pa. 



Manchester, N. H, 



FI RIYRV TRENTON AND 

 . J. D1A.DI, ADAMS STREETS 



For SOUTH SIDE Orders 



GARFIELD FLOWER SHOP 



211 E. Qarfflald Boul.. CHICAOO. ILL. 



NEW YORK. 



The Market. 



All hope of a clean-up of the cut 

 flower market at some price was 

 blasted by a two days' rain storm, 

 which continued during Saturday and 

 Sunday, so that the entire week proved 

 a most unprofitable one, and there was 

 no limit to the surplus on hand as the 

 present week began. Midsummer prices 

 prevailed, and the outlook was, by uni- 

 versal consent, called gloomy. 



Enormous shipments of rosea of all 

 varieties arrive daily. Beauties fell 

 to half their former prices. So, too, 

 did the novelties, and boxes of all 

 other varieties, assorted, including 

 from No. 2'8 to specials, sold as low 

 as $10 per thousand. It was another 

 harvest time for the department stores. 



In large quantities, the best carna- 

 tions were selling as low as $10 per 

 thousand. Only the novelties brought 

 above this figure. Great quantities of 

 the ordinary grade were cleared at 50 

 cents per hundred and under. Gar- 

 denias have not risen from last week's 

 low quotations, and lilies are quite as 

 abundant as, and even lower in price 

 than, our last abnormal record. Every 

 wholesaler is loaded with them. 



Valley is still firm and not overabun- 

 dant, good prices being maintained. 

 There are more than enough orchids to 

 meet all demands, and prices have not 

 changed. Schoederae is especially abun- 

 dant. Violet? and April go out to- 

 gether. Of spring flowers there is no 

 limit. Bulbous stock, sw^et' peas, daf - 



Mention The ReTlew when yon writ*. 



Rochester, Minn. 



THE BEST CUT FLOWERS 



18 



D. M. WIGLE 



SOUTH BROADWAY 



SIMMONS C SON, TORONTO 



Canada's Leading Florists 



F T. D. Members 266 and 727 Yonga St. 



FORT WORTH, TEXAS 



J. E. MCADAM 



Member Florists' Telegraph Delivery. 



