16 



The Florists^ Review 



May 7, 1914. 



Chas. K Russell, Pres. 



G. P. Shearer 



Albert B. Barber, Vlce-Pres. 



H. B. Jones, Scc'y and Treas. 



The Quartette of Young Men who do Business at Cleveland Under the G>rporate Thle of Jone&:Ru8seU G>. 



Edward Hall, Austin; W. Suchy, San 

 Antonio; E. E. Stone, Dickinson. 



Finance — Bird Forrest, Waxahachie; 

 J. E. McAdams, Fort Worth; Charles 

 A Iff, Jr., Austin. 



Transportation — J. F. Martin, Port 

 Arthur; Charles Alff, Sr., Austin; J. D. 

 Pruessner, Galveston. 



The Program. 



The program in full as carried out 

 was as follows: 



MONDAY, MAY 4, 1914. 



Call to Or4er by Cbairman Organizing Com- 

 mittee, Robert C. Kerr, Houston. 



Invocation, Rev. Ingram, Waco. 



AddresS' of Welcome, Mayor of Waco. 



Address of Welcome in Behalf of tbe Florists 

 of Waco, T. J. Wolfe and Mrs. Annie Wolfe 

 Brigance. 



Response, V. 3. Tackett, Fort Worth. 



"The Possibilities of an Experimental Range^ 

 of Glass for Commercial Cut Flowers," by E. J. 

 Kyle, College Station. 



"Co-operation of the Agricultural Department 

 with the Florists' Association," by Sam Dixon, 

 Houston. 



"How tbe Texap State Horticultural Society 

 Can Oo-operate with tbe Texas Florists' Asso- 

 ciation," b^ Elwood Pomeroy, Donna. 



"How the Texas Nurserymen's Association and 

 the Texas Florists' Association can Co-operate 

 and Worl£ Together for the Good of Horticul- 

 ture," by J. S. Kerr, Sherman. 



Formal Organization, with Discussion and Mo- 

 tion to Organize. 



Adoption of By-Laws and Constitution. 



Election of Officers. 



Reports of Presidents of Clubs at San An- 

 tcmio, Austin, Fort Worth, Dallas, Houston. 



Discussion of Flower Shpw. 



Vote on Flower Show. 



Election of City in which Flower Show Will 

 Be Held. 



Formulation of Plan to Urge Texas legisla- 

 ture to Make- Appropriation for State Experi- 

 mental Range of Glass. 



TUESDAY, MAY 5, 1914. 



Appointment of Standing Committees. 

 General Discussion of Work for Ensuing Year. 

 Selection of City for Next Annual Meeting. 

 Adjournment for launch at State House, as 

 Guest* Of T. J. Wolfe. 



Visit to Local Greenhouse Establishments. 



Exhibits. 



There were a number of exhibits, 

 among them the following: 



Arthur T. Boddington, New York, col- 

 lection of bulbs. 



H. Bayersdorfer & Co., Philadelphia, 

 collection of baskets and florists' sup- 

 plies. 



H. J. Condron, Dickinson, Tex., an 

 unusually fine collection of amaryllis. 



M. Eice Co., Philadelphia, presented 

 the association with a fine jardiniere 

 basket. 



E. E. Stone, of Dickinson, broU^^ a 

 display of cut Asparagus plumosus. 



Those Present, 



The following is a list of those pres- 



ent: Jf^ 



AdklksoB, W^s^^Creenville. 

 .\lff, Jr., Chas., Austin. 

 Alflr, Sr.. Cbas.. Austin. 

 Baker, W. J., Ft. Worth. 



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ADVEETISINO DID IT. 



It is five years next October since the 

 Jones-Bussell Co., of Cleveland, opened 

 its doors to the public, preceded only 

 by modest announcements in the two 

 local papers. Today the concern is an 

 exceedingly lusty 5-year-old, and owes 

 its robustness to a complete change in 

 its advertising policy. Using newspaper 

 space at first only for aft occasional 

 formal announcement, the company 

 gradually became a regular advertiser, 

 and now its use of bill-board, street- 

 car and newspaper space marks it as 

 one of the leading advertisers of the 

 city, and keeps its name and wares con- 

 stantly before the people. Few in that 

 town have not heard, in' one way or 

 another, about the Jones-Eussell special 

 dollar basket. The high-class trade is 

 as strongly solicited by "quality" ad- 

 vertisements and direct methods. 



The cdncern is yonng only ^iau^ears ; 

 the members of the firm are old hands 

 at the business, having all been asso- 



ciated with the J. M. Gasser Co. before 

 starting the present business. Charles 

 E. Bussell, president of the company, is 

 well known through his long connection 

 with the Cleveland -retail trade and 

 recent flower shows. Harry B. Jones, 

 secretary and treasurer, started in this 

 trade with the Eobert Craig Co., in 

 Philadelphia, but for eighteen years 

 has been connected with the Cleveland 

 trade. Albert B. Barber, vice-president, 

 has given his attention largely to the 

 growing end and is well qualified as a 

 buyer for the house. The special field 

 of G. P. Shearer is the designing and 

 production of decorative baskets, and 

 the finishing touches put on in the 

 Jones-Eussell studios add much to the 

 attractiveness of both novelties and 

 staples. A part of the stock of baskets 

 in the worlarooms under the store may 

 be seen in one of the illustrations. 



The store itself, as may be seen in 

 the view of it given herewith, is fur- 

 nished with an appearance of lavish- 

 ness that is quite attractive. The loca- 



