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May 7, 1014. 



The Florists' Review 



17 





latertor of the Store of tlie Jones-RuBKlI Co., Cleveland, O., in its Usual Dress. 



tion, in the retail shopping center, at 

 the junction of Euclid avenue and 

 Huron road, has proved an advanta- 

 geous one. 



The latest addition to the equipment 

 is a White automobile truck, fully in 

 keeping with the advertising policy. It 

 was designed with a view to its being 

 ornamental as well as us'eful. Along 

 the top of either side of the car, well 

 concealed, is a row of electric lights- 

 tl|»t shine down upon the name on the 

 sffle of the body, giving it a dIcMed 

 publicity value on dark nights. 



LASKIN ADVEBTISES STORE. 



A page in the Kansas City Post of 

 Sunday, May 3, carried sixteen illustra- 

 tions, showing the purchases of "Kath- 

 erine Kellar, " a fictitious June bride, 

 from Abilene, Kan., in Kansaa City 

 stores. One of the places shown in this 

 not novel but, nevertheless, effective ad- 

 vertisement was the new store of Pat- 

 rick Larkin, at Twelfth street and Grand 

 avenue. Mr. Larkin is, in the illustra- 

 tion, in the act of selling the "bride" 

 a bride 's bouquet. The new store, which 

 opened May 1, is an exceedingly good- 

 looking shop, and larger and brighter 

 than the old one, an improvement all 

 around. 



UBBANA STUDENTS' EXHIBIT. 



The students in floriculture and land- 

 scape gardening at the University of 

 Illinois made a joint exhibition in the 

 new Floriculture building Sunday, April 

 26. This was the second exhibition of 

 its kind held by the department, and an 

 attendance of over 2,550 was recorded 

 during the afternoon. 



Fifty-five pieces, including bouquets, 



table decorations, box and vase arrange- 

 ments, baskets, funeral pieces, etc., were 

 shown by the class in floral arrange- 

 ment, comprising four members, assisted 

 by Miss Emily Dorner, of La Fayette, 

 Ind. Bouquets, baskets and funeral 

 pieces formed the greater part of this 

 display. 



The senior and junior students in 

 landscape gardening exhibited plans, 

 sketches and models. A golf course, a 



city park, home grounds and school 

 grounds, as well as formal gardens, were 

 included in the plans. The models were 

 of a formal garden and small city home 

 grounds. A number of excellent photo- 

 graphs of gardens and plantings were 

 also shown. 



Geneva, N. T.— John P. Welch will 

 build a greenhouse this summer, which 

 will be heated with hot water. 



m 



Basket Room of the Jones-Russell Co., Cleveland, O. 



