26 



The Florists' Review 



Mat 7, 1914. 



biti to Advertisers, Ptfe 122. 



NOTICE I 



It U inapossibl* to guarant** 

 th« insertion, discontinuancs 

 or alteration of any advertise- 

 nent unless instructions are 

 received by 



5 P. M. TUESDAY. 



♦4 



.CONTENTS. 



«e 



Teras Florists Get Together 15 



— Robert C. Kerr (portrait) 15 



The Retail Florist 16 



— Advertising Did It (illus. ) 16 



— Chas. E. Russell (portrait) 10 



— G. P. Shearer (portrait) 10 



— Albert B. Barber (portrait) 16 



— H. B. Jones (portrait) 16 



— Larkln Advertises Store 17 



— Urbana Students' Exhibit 17 



Carpet Bedding on Graves (Illus.) 18 



Who Merits Trade Prices? 20 



When to Plant Out 21 



Hustlers in Missouri (illus.) 21 



"Power of the Press" 21 



Tell Us About It 21 



Purely Personal 21 



Geraniums 22 



— Geranium Stock Plants 22 



— Length of (Jeranlum Stems 22 



— May be a New Geranium 22 



— Geraniums as Standards 22 



— Spots on Geranium Foliage 22 



— Geranium Foliage Diseased 22 



Seasonable Suggestions 22 



— Fancy -leaved Caladiums 22 



— Achlmenes 22 



— Tuberous-rooted Begonias 22 



— Gloxinias 22 



Fuchsia and Begonia Stock 2.S 



M. Henry Lynch (portrait) 23 



New York 23 



A Common Rarity (illus. ) 24 



Cincinnati 24 



Obituary 2R 



— Lawrence Davenport 25 



— Clement Wocker 25 



— Mrs. Olive N. Mealy 25 



— William Hutchinson 25 



— Peter Ross 25 



Baltimore 25 



Good for the (Tlevelanders 26 



Chicago 26 



Pltteburgh .S4 



Phlladelnhia 30 



St. Louis 38 



Dayton. 40 



Nashville. Tenn 44 



Brampton, Ont 46 



Toledo, Ohio 49 



Washington, D. C 51 



Bochester, N. Y .53 



Bnfralo. N. Y 56 



Btesjner Sailings 58 



Seed Trade News 60 



— The Postage on Seeds 60 



— French Bulbs 62 



— Free Seeds in Senate 62 



— Seedsmen Watch Rates 02 



— Maine Potatoes Quarantined 64 



— The Seed Importation .\ct 64 



Pacific Coast Department 72 



— Loe Angeles 72 



— Seattle, Wash 72 



— Portland, Ore 73 



— Spokane, Wash 74 



Shaw's Garden Adds Courses 75 



News of the Nursery Trade 76 



— Form Gulf Coast Association 76 



— Best Hedges for Minnesota 76 



— Pests Intercepted in March 76 



New England Department 78 



— Springfield, Mass 78 



— PSwtncket. B. 1 78 



— Providence. R. 1 78 



— Nashua, N. H 78 



— Boston 79 



— Newport. R. I S3 



Hartford, Conn 84 



I>etrolt 86 



Kansas City 88 



Milwaukee, Wis 90 



Greenhouse Heating 110 



— Why They Like TJw 110 



— Tuning Up the Heater 110 



— C!oal at Chicago Ill 



— Two Small Illinois Houses Ill 



Austin. Tex 114 



Bowling at Astoria, N. Y 114 



Indianapolis 110 



Cleveland 118 



New Orleans 120 



Council Grove, Kan. — The Cleek Flo- 

 ral Co. is making extensive prepara- 

 tions for Mothers' day and will be 

 satisfied if it proves as good as last 

 year. Funeral work is a large item 

 here. 



I. 



Established, 189T, b7 0. 1>. ORANT 



Published every Thursday by 

 The Flokiots' PimLisHiNO Co.. 



630-fi60 Oaxton Building. 



608 South Dearborn St., Chicago. 



Tele., Harrison 6429. 



Registered cable address, 



Florylew. Chicago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-office at Chi- 

 cago, 111., under the Act of March 

 8. 1879. 



Subscription price, 11.00 a rear. 

 To Canada, $2.00; to Europe, $2.60. 



AdvertlsluK rates quoted upon 

 request. Only strictly trade >ul' 

 vertlslng accepted. 



SOOIETT OF AJCSBIOAK FLOKISTa 

 Incorporated by Aot of Oonrrsss, Marob 4, 1901. 



Officers (or 1914: President Theodore Wlrth, 

 Minneapolis; vice-president, Patrick Welch, Boa- 

 ton; secretary, John Young, 63 W. 28th St., New 

 7ork City; treasurer, W. F. Kastlng, Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 Ansnst 18 to 21. 1914. 



RESULTS. 



We give them. You get them. 



We both have them. 



It is well to be ready to adjust com- 

 plaints, but how much better it is to do 

 business so carefully that there is little 

 to need adjustment! 



Service is what the florist sells, as 

 much as flowers. Good service counts 

 for more than low prices. A hostess will 

 forgive a stiff price, but never discredit- 

 able flowers. 



It is worth while noting that the con- 

 dition of overaupply of cut flowers has 

 been general, all over the country, since 

 Easter. Reports from the big city mar- 

 kets have been more than usually sim- 

 ilar. 



"What we all want to see is a wider 

 sale for flowers, but an injury is done the 

 entire trade when a man without re- 

 sponsibility is given stock on credit and 

 the opportunity to undersell established 

 florists. 



Some of the houses best worth dealing 

 with take the position that a man is not 

 a florist unless he has business stationery 

 — yet many florists, beginning in a small 

 way, mistakingly believe they can save 

 the couple of dollars printing costs. 



One of the best things that ever hap- 

 pened in the flower business is the pres- 

 ent tendency to restrict credits. Too 

 much money on the books, slow collec- 

 tions and large losses have kept many 

 a wholesaler from reaping the just re- 

 ward of hard work. 



Out of Mothers' day, as much as out 

 of Christmas or Easter, the trade is en- 

 titled to make what it can. The trade 

 made comparatively little out of Mothers ' 

 day until it pushed it along the lines of 

 "For Mothers at home, flowers bright; 

 in Mother's memory, a flower white," as 

 suggested by The Review. Any attempt 

 to institute "days" for the rest of ^he 

 family only detracts from the interest in 

 a day that can be made-* big thing bow 

 that the people are getting away from 

 the white carnation. 



GOOD FOB THE CLEVELANDEBS. 



In the Cleveland news-letter on an- 

 other page of this issue it is stated that 

 eighty-two out of eighty-four florists 

 doing business in Cleveland have con- 

 tributed to the fund for the cooperative 

 advertising for Mothers' day. Is there 

 any other city in the United States that 

 can show such unanimous action on any 

 proposition for the general good? 



Think what it would mean to flower 

 selling in New York or Chicago if 

 ninety-eight per cent of the florists 

 joined in any movement for the ad- 

 vancement of the trade. Think of what 

 it would mean in St. Louis, or in any of 

 a dozen good sized cities one might 

 name. 



The Clevelanders needed about $300 

 for their purpose. With eighty-two con- 

 tributors the average donation was only 

 $3.50. But think what wonderful Moth- 

 ers' day publicity could be had in New 

 York or Chicago if each florist there 

 contributed $3.50! 



The Cleveland florists are entitled to 

 credit for their ability to lay aside busi- 

 ness rivalries and work together for the 

 general good. -^.r^, 



CHICAGO. 



The Great Central Market. 



The narrative of last week's market 

 is merely a repetition of the story of 

 the week before. Beginning with a 

 heavy oversupply, conditions grew worse 

 in the middle of the week, with the 

 usual improvement Friday and Satur- 

 day, when the return of unseasonably 

 cold weather was a factor in an excel- 

 lent clean-up. At no time was there 

 any scarcity of stock; even carnations 

 were equal to all the needs of buyers 

 who are able to pay fair prices. Roses 

 were the heaviest burden, fine stock ac- 

 cumulating heavily during the inactive 

 portion of the week and holding prices 

 to a low level during the days that 

 brought a fair demand. Some of the 

 Beauties were of distinctly low grade, 

 not equal to the requirements of the 

 better class of stores, so that there was 

 considerable difference in the prices, the 

 best quality realizing what should be 

 considered fair money under the exist- 

 ing conditions. The pink roses were of 

 excellent quality, the weather condi- 

 tions giving good color and fine foliage. 

 The demand for red is subsiding; it has 

 persisted better than usual this season. 

 One of the notable features has been 

 the increased supply of Mrs. Ward. It 

 was impossible to meet the demand for 

 this rose earlier in the season, but in 

 the last fortnight every grower seems 

 to have had his Wards in fine crop. It 

 still sells well, being, next to sweet 

 peas, the most popular corsage flower. 

 The flowers are fine and the color the 

 best of the season. Sunburst also sella 

 well, but is scarcely a competitor of 

 Ward. 



Sweet peas continued in extremely 

 large supply, but there has been great 

 difference in the quality. Some of the 

 Spencers have been extremely fine, but 

 many crops have been running out and 

 the flowers have been so short-stemmed 

 that they were considered well sold at a 

 few pennies per bunch. There has thus 

 far been no special demand for valley. 

 Violets, while still offered, are difficult to 

 sell. Nor is there any special demand 

 for cattleyas; « few more might possi- 

 bly be sold without breaking the price, 

 but ordinarily so short a supply as at 



