May 7, 1914. 



The Florists^ Review 



49 



11 



PAOKS OF RVTAILKRS' CARDS 



THIS department for the cards of 

 Leading Eetail Floriats— those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists — ^has made possible the recent 

 rajiid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that its^ volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share— well, 

 The Review's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



J.J. BENBKB 

 Florist and DEcoRAfOR 



cuoiOB cirr flowbrs. pi.a.nts and florai. dkhigns 



rOB ALl. OOOASIOVS 

 1818 OLITK STKSBT 



ST. liODis. MO. January 11, 



Florists* Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you |18.20 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. I received through this small advertisement, 

 from January 1, 1913, to DecembeT 31, 1913, orders to the 

 amount of |566.00. They came by mall and telegraph from 

 Mew York to San Francisco and from New Orleans to Minneapolis. 

 Since I allowed the senders 305^, the record is as follows: 



Total value of orders 



Less 30f allowed senders.. 

 Met value of orders. 



$566.00 

 113.20 

 453.80 



Here is an addition of |453.80 in business which 

 could not otherwise have been obtained and at an expense of 

 only $18.30. 



Since my advertisement appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising It also 

 goes to show that The Review is not only there with a big "R* 

 but that it has three more big "R'e" - Readers - Reliability - 

 Resultsl 



Tours respectfully. 



Send your Floral Orders for 



ST.LOUIS,HO.,E.ST.LOUIS,ni. 

 SOUTH ind SOUTHWESTERN HO. 



TO- 



KALISCH BROS. FLORAL CO. 



4S06-8 Deltmr Boul.. ST. LOUIS, MO. 



Write. Wire or 



CRABB S HUNTER 

 8RAIID RJtPIDS, MICH. 



Careful attention to orders for 

 city or surrounding territory 



BOYLE & DARNAUD 



Wholesale and retail florists. We grow 

 our own flowers. Telegraph orders 

 carefully executed. Usual discount. 



SAN DIEGO, CAL, 



ror SOUTH SIDE Orders 



GARFIELD FLOWER SHOP 



211 E. Oarffl*ld Boul., CHICAGO. ILL. 



TOLEDO, O. 



The Market. 



THE BOSTON FLORIST 



13S Cast 34th St. NEW YORK 



(Tel. Nofl. 3223 and 4479 Murray Hill) 



Oloae to the leading Theatera and SteamatUpa. 



In quick touch with the best wholesalers. 

 Personal selection. Satisfaction guaranteed. 



If 



THE ROSERY" 



LANCASTER'S QUAUTY FLOWER SHOP 



Lou Helen Dundore Moore 

 Lancaetar, Pa. 



Manchester, N. H. 



Fl RIYRV TRENTON AND 

 • «l. DIWDI, ADAMS STREETS 



Local florists have not experienced the 

 usual dullness that is characteristic of 

 the after-Easter season; business has 

 been keeping up in a surprising manner, 

 running far ahead of that in other lines, 

 dealers in which are complaining some- 

 what this spring. Funeral work has 

 been heavy, filling in what ordinarily 

 would have been a lull in trade. There 

 has been a steady call for funeral and 

 decorative work, .while the transient 

 store trade fell off, as is usually the case 

 after Easter. Cut flower stock has, in 

 many varieties, been quite plentiful, 

 yet the demand has just about kept 

 even with the supply. Sweet peas are 

 now quite abundant, but no grower here- 

 abouts has any reason to fear a surplus, 

 as there are several live retailers here 

 who have a knack of selling them in 

 large quantities. Carnations are fairly 

 plentiful, but will be scarce by Mothers ' 

 day. Prices have in some instances al- 

 ready advanced to $6 per hundred for 

 the white variety. Snapdragons are of 

 good quality and come in handy for 

 funeral work, as do lilies, of which there 

 is a good supply ' at the present time. 

 Daffodils are about played out. Eoses 

 are in full crop, and the quality is ex- 

 cellent. If the demand for Mothers' 

 day can be diverted to roses, all will 

 be well. 



Various Notes. 



Passers-by were treated to a fine dis- 

 play of pyrotechnics one day last week 



RANDALL'S FLOWER SHOP 



HARRY I. RANDALL, Proprietor 



Phone: Parkin 



3 PLEASANT ST. WORCESTER, MASS. 



Member Florists' TeleKrapb Delivery Association. 



Seattle, Washington 



Hollywood Gardens 



1534 SECOND AVENUE 



HKMBEBS FLOBI8T8' TELEGBAPH DEMTEBl 



Steubenville^ 



;^ G. L. HUSCROFT 

 lU FLORIST 



Oh 



118-120 North Fourth Streot 



All Orders Promptly Executed 



Rochester, Mion. 



THE BEST CUT FLOWERS 



D. M. WIGLE 



IS SOUTH BROADWAir 



SIMMONS g SON, TORONTO 



Canada's Laadlng Florlsto 



F. T. D. Members 266 and 727 Yongo St. 



FORT WORTH, TEXAS 



J. E. MCADAM 



Member Florista' Telegraph Delivery. 



