110 



The Florists' Review 



Mat 7, 1914. 



3C 



31 II 



3C 



3C 



fFLORISTS' FU E L DIRECTORY ^ 



3C 



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31 IC 



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3C 



2,000,000 TONS ANNUAL CAPACITY 



HOUSTONi^o'c^'t!!! COALS 



KSPECIALLY ADAPTED TO FLORISTS' USE 



The high standard of Houston Quality, Houston Preparation and Houston 

 Service has made these coals Famous in the Greenhouse and Florist Trade. 



HOUSTON COAL COMPANY 



V\OUSTOyv 



THACK ER 



COAU 



TtAOBHAKI 



POCAHONTtfS- 



ntADB MARK 



Main Offfic* 

 Union Trust Bide. Cincinnati 



KuPEB Hood. Gen'l Sales Agt. 



Waatarn Offfica 

 Old Colony Bide, Chlcaco 



R. C. Cantklou, Western Mgr. 



Northarn Offfico 

 Dimo Bank Bide, Datralt 



A. B. Lincoln, Northern Mgr. 



Sautham Offfica 

 Saabaard Bank Bide. Norfolk, Va 



W. W. Houston, Southern Mgr. 



Mention The Review when you write. 



Greenhouse Heating. 



The larger users of fuel in the green- 

 house trade ordinarily contract in the 

 spring for a part of their year's needs, 

 trusting to picking up the ^est of their 

 supply in the open market at times when 

 spot coal is offered below the contract 

 price. 



Subscribers are invited to write the 

 Editor of this Department with regard 

 to any details of greenhouse heating that 

 are act understood. But please do not 

 ask The Eeview to make a choice of 

 apparatus for you. The greenhouse 

 heating equipment advertised in this 

 paper is, we believe, the best for the 

 trade to buy, and each article the best 

 in the special field of its adaptation. 



WHY THEY LIKE US. 



The coal trade every now and then 

 indicates an especial fondness for flo- 

 rists, usually at a time when the demand 

 for fuel is none too brisk in other fields. 

 One of the reasons why the coal man 

 likes the florist is because the ups and 

 •downs of business have no effect on the 

 quantity of -coal consumed in green- 

 houses. Mild weather affects the de- 

 mand here, the same as elsewhere that 

 heat is used, but business may be ever 

 so dull and the greenhouse trade burns 

 just as much coal as when business is 

 booming. The following paragraph from 

 an eastern coal trade journal will ac- 

 count, in part, for the assiduity with 

 which greenhouse business is being 

 sought at the moment: 



"The bituminous trade has made no 



Save Labor and Expense 



^^ By the use of ^^ 



BERWIND SMOKELESS COAL 



^=^== from :^i^^^=^:^^==^^^==^ 



Pocahontas and New River 



Mines of 



BERWIND-WHITE COAL MINING CO. 



Office: 1805 Peoples Qas Bulldlns CHICAGO 



Telephsne Randolph 3001 



visible progress toward overcoming the 

 depression brought about by heavy 

 stocks in consumers ' hands and re- 

 duced consumption on account of part- 

 time operations at many industrial 

 plants. Mining is on a greatly restricted 

 basis in central Pennsylvania, and has 

 been for about a month, yet coal is 

 literally a drug on the market at tide- 

 water and prices are becoming weaker 

 in spots." 



The greenhouse trade, or at least the 

 big buyers in it, contracts a large part 

 of its year's supply in the early sum- 

 mer, but this spring rather more coal 

 than usual remains in greenhouse bunk- 

 ers, so that the buying is not so strong 

 as the fuel salesmen would like. 



TUNING UP THE HEATER. 



There are two factors that are oper- 

 ating to make the greenhouse owner re- 

 gardful of the character of his heating 

 apparatus. Originally, with small estab- 



lishments, the heating was not consid- 

 ered of prime financial importance; so 

 long as the apparatus gave the necessary 

 heat the florist was satisfied, but now, 

 with larger ranges, the fuel bill as- 

 sumes proportions of real importance 

 and the florist wants not only to get 

 the necessary heat but to get it as eco- 

 nomically as possible. In a large ma- 

 jority of cases the heating system is a 

 patchwork, added to from time to time 

 as the range has grown, without any 

 definite plan. Under such conditions 

 operation scarcely could be otherwise 

 than wasteful. 



Growers are studying greenhouse 

 heating. Ii^ many cases it has been 

 found to promise first-class returns on 

 the investment to pull out the old sys- 

 tem of heating and install a complete 

 new system. In many cases where heat- 

 ing engineers have been called in for 

 advice it has been found possible to 

 make a uniform plan for the whole 

 range which would include the appar- 



CAPITAL-SPRINGFIELD, ILL. 



WILLIAMSVILLE, ILL. 



TOWER HILL. ILL. 



PLACE YOUR COAL CONTRACTS 



WITH 



EDWARDS & BRADFORD LBR. CO. 



AND YOU WILL GET 



-r QUALITY-SATISFACTION-PROTECTION 



POCAHONTAS" FISHER BLDG.. CHICAGO SIOUX CITY, lA. "CUMBERLAND BLOCK" 



a 



