24 



The Florists' Review 



January 2, 1913. 



THE FLORISTS' REVffiW 



G. L. GRANT. Editor and Manaokb. 



PCBUSBKD EVERY THURSDAY BT 



The FLORISTS' Publishing Co- 



530-S60 Caxton BulIdluK, 

 SOS Soath Dearborn St., Chicaso. 



Tklkpbonk, Harrison 5429. 



bkoibtbbxd oablk addbe88, flobyiew. ohioaoo 



New York Office: 



1310 Forty-Ninth St Brooklyn, N. Y. 



TKUtPBONK. 2632 W. Borough Fark. 

 J.Austin Shaw, Manager. 



Subscription price, $1.00 a year. 

 To Europe, 12.50. 



To Canada. $2.00 



Only 



AdTertlsing rates quoted upon request, 

 strictly trade advertlslngr accepted. 



Advertisements must reach us by 5 p. m. Tuesday, 

 to Insure insertion in the Issue of that week. 



Entered aa second class matter December 3j189^. 

 at the post-office at Chicago, 111., under the'mt/oi 

 March 3, 187». 



This paper is a member of the Clilcaffo Trade 

 Press Association. 



CONTENTS. 



The Retail Florist 9 



— Retail Advertisiug !» 



— Designed Advertisemeuts (illus.) 8 



— Woman in the Flower Trade 9 



— Miss Kmma S. Bauraer (portrait) 10 



— The Clerk Should Know 10 



— Decorating a Large Table (Ulus.) 11 



California Restrictions 11 



The S. A. F. Convention 11 



Trouble with Cyclamens 11 



Wolfe of Waco (illus.) 12 



Seasonable Suggestions 12 



— Marguerites 12 



— LlUum Speciosuni 12 



— Genistas 12 



— Propagation 12 



— Calceolarias 12 



— Fibrous-Rooted Begonias 1."? 



— Sweet-Scented Verbenas 1.'$ 



— Dlmorphotheca Aurantlaca 1."} 



Dasyllrlon as a Lawn Plant (illus.) l.'S 



Carnations 14 



— Weak Plants. Poor Blooms 14 



— Carnation Rust 14 



— Green Moss on Soil 14 



Geraniums 14 



— Geraniums for Bedding 14 



— Good Single Geraniums 14 



Roses l.T 



— Aphis on Roses 1 .T 



■ — Fungus on Rose Roots 1.5 



— American Rose Society l.T 



Storing Dahlias 15 



Dracaena Loses Foliage l.T 



Washington l."i 



New York IC 



Ijincaster. Pa 10 



Greenhouse Photography (illus.) 17 



Boston 17 



Nashville. Tenn 18 



Cincinnati IS 



Kansas City. Mo 10 



Providence 10 



Detroit ."10 



Buffalo. N. Y 20 



Waterloo. la 20 



Thomas F. Roland (portrait) 20 



Society of American Florists 21 



Pittsburgh, Pa 21 



August F. Poehlmann (portrait) 21 



Banquet of Germain Improvement Assn. 



(illus.) 22 



It Is To Laugh 22 



Christmas Business 22 



News, Notes and Comments 2.T 



Hortlpulturnl Lectures 24 



Christmas Business 24 



Chicago 24 



New Orleans 2S 



Indianapolis .SO 



Philadelphia .S2 



Pavton, O .•!4 



Batavla, N. Y SS 



Springfield, Mass .SS 



St. Lonis 42 



F-vansville, Ind 4fi 



Steamer Sailings 4S 



Seed Trade News .lO 



— Valley Pips .')4 



— Pleters-Wheeler Co. Hllns.) r,fi 



— England's Seed Crops Tu 



Pacific Coast Department 02 



— California Laws 02 



— Los Angeles. Cal 62 



— Portland. Ore 04 



— Seattle, Wash 04 



— San Francisco 00 



Nursery News 72 



— Trees for Sandy Soil 72 



Baltimore "....-..? 74 



Des Moines, la 74 



Hartford, Conn 70 



Salt Lake City, Utah 7R 



Cleveland SO 



Rochester. N. Y R2 



Milwaukee 00 



Greenhouse Heating n2 



— Improving the Circulation 02 



— Two Reasons for Trouble 04 



Ithaca, N. Y 100 



lOOZETT OF iLKEBIOAV FLORISTS. 



Incorporated by Act of Oongreti, March 4, 1901. 

 Offlcera for 1912: Prealdtnt, B. Vincant, Jr., 

 Whita Matab, Md.; Tlea^praaident, Augaat Poabl- 

 maon, Morton Grove, IIL; aecratary, John Tonne, 

 M W. 28tb St.. Naw York Oltj; traaanrar, W. F. 

 Kaatlng. Bnflalo, N. Y. 



Offlcara for 1918: Praildent, J. K. M. L. 

 Farqnliar. Boaton. Man. ; Tlce-prasidant, Theodore 

 Wlrth, BUnneapoila; aacratary, J<rtin xonnc, B4 

 TV. 28th St., New York 01 tj; traaanrar, w. F. 

 Kaatlna, Buffalo. 



Third National Flower Show, Naw York, April 

 B to 12, 1918. 



Index to Advertisers 



Page 102 



Kesults bring advertising. 

 The Review brings results. 



Holly wreaths never sold so well as 

 they did this Christmas — and the florists 

 sold the bulk of them. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Keview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The postoffice department has issued 

 the necessary orders to make the several 

 plant quarantines apply to parcels in the 

 mails the same as to those handled by 

 other transportation agencies. 



The more one studies the parcel post 

 system that went into operation January 

 1 the less satisfactory it appears to be. 

 Apparently there will be much confusion 

 and the mail service is likely to be no- 

 where near so good as usual for some 

 time to come. 



There are a lot of funny little quirks 

 to the parcel post system that went into 

 operation yesterday. For instance, if an 

 advertiser wishes to mail an electrotype 

 to The Eeview he must now take it to the 

 postoflSce to mail or, if it goes into a 

 street box, put letter postage on it. 



The trade at large approves The Ee- 

 view 's policy of the same price to every- 

 one for the same service. "When a publi- 

 cation cuts prices, prints free ads, over- 

 runs an order, donates circulars or half- 

 tones, offers write-ups or other "induce- 

 ments," it generally is taken as a con- 

 fession of weakness in circulation, and 

 knowing advertisers do not care to use 

 such a paper on any terms. Also, when 

 any cut in price is offered it leads to 

 the suspicion that perhaps it is not, after 

 all, as great a concession as is given to 

 others. 



HORTICULTUEAL LECTURES. 



The program of the annual winter 

 course of lectures on subjects of horti- 

 cultural interest has been announced 

 by the Massachusetts Horticultural So- 

 ciety. The lectui'es are free and will 

 be given at Horticultural hall, Boston, 

 on Saturday afternoons at 2 o'clock. 

 An interesting feature of the lectures 

 is the opportunity afforded for a gen- 

 eral discussion of the subjects treated. 



The program is as follows: 



January 4 — "The Problems of the Commercial 

 Fruit Grower," by G. A. Drew, Greenwich, Conn. 



January 11— "Planting Fruit Trees Propagated 

 from Strains of Known Worth," by Samuel 

 Fraser, Geneseo, N. Y. 



February 1 — "Factors Influencing the Forma- 

 tion of Fruit Buds In Apple Trees," by Prof. 

 B. S. Pickett, Urbana, 111. 



February 8 — "Adaptation of Local Grown Seed 

 to Local Conditions," by William W. Tracy, 

 Washington. 



February 15 — "Landscape Arrangement of Pub- 

 lic Parks and Private Cfrounds." with stereop- 

 ticou illustrations, by Arthur A. SburtlefT, Bos- 

 ton. 



March 1 — "The Diseases of the Violet," by Dr. 

 Donald Beddlck, Ithaca, N. Y. 



March 8 — "The Gladiolus and Its Culture," 

 by B. Hammond Tracy, Wenham. 



March 22 — "PertlUier Problems of the Orchard 

 and Garden," by Dr. H. J. Wheeler, Boston. 



March 29 — A lecture on plant or flower culture, 

 the speaker to be announced. 



CHRISTMAS BUSINESS. 



Summing up the Christmas trade re- 

 ports in this issue of The Eeview,. 

 which covers all the principal flower- 

 selling centers from the Atlantic to* 

 the Pacific, it is apparent that the rank 

 and file of the trade have had a ban- 

 ner holiday business. Along the east- 

 ern edge of the country, and extending 

 inland to eastern Ohio, heavy snow fell 

 when the holiday rush was at its- 

 height, in many instances seriously im- 

 peding traffic and cutting a big hole^ 

 into business. Except for the cities^ 

 where the snow deterred the shopper* 

 and made deliveries difficult, the rest 

 of the country appears to have beei> 

 favored with exceptionally good 

 weather; indeed, some of the corre- • 

 spondents remark that weather condi- 

 tions were more like Easter than 

 Christmas. This, no doubt, added/ 

 largely to the volume of business. 



Practically everywhere plants were 

 featured, but one correspondent, him- 

 self^ interested in the cut flower de- 

 partment of the business, comment* 

 truthfully that the more the retailers 

 feature ' plants, the more cut flower* 

 are sold. Here and there small lot* 

 of plants failed to sell, but this must 

 have been due to special causes, as, 

 generally speaking, a clean sweep was 

 made. By and large, there were- 

 enough cut flowers so that all demand* 

 could be met. Eose crops were heavy 

 everywhere, for the growers can time 

 the varieties now forced in quantity 

 with sufficient accuracy to get their 

 crops approximately when they want 

 them. Carnations appear to be gener- 

 ally backward this season, but the sup- 

 ply proved larger than anyone antici- 

 pated, though rea'dily cleaned up. All 

 the lesser items in cut flowers appear 

 to have been generally in good supply 

 and to have sold well. 



The busines in Christmas greens eas- 

 ily set a new record. Where bouquet 

 green roping is less popular than 

 formerly, holly wreaths sell better 

 than ever. 



CHICAGO. 



The Oreat Central Market. 



Unfortunately, writing of the Christ- 

 mas business on the last day of the 

 year, it is not possible to be so enthu- 

 siastic as was the case when writing 

 amid the rush of Christmas trade. The 

 fact is that it was more or less the 

 old story over again. There was an 

 enormous volume of business, at least 

 equaling and probably eclipsing the 

 best records of the past, but there was 

 a decided slump Christmas eve and 

 Christmas morning. The wholesalers 

 also have been hard pressed to explain 

 to their customers why the Killarneys 

 were so badly off color. Up to a few 

 days before Christmas the roses were 

 excellent. Then there came a succes- 

 sion of dark days and the color faded. 

 Scarcely was the Christmas crop made 

 when the weather cleared, and a few 

 days of bright sun put the pink into 

 the petals again. The color was fine 

 just before the holidays, and it became 

 fine immediately the big demand was 

 satisfied, but during the time of high- 

 est prices the roses were too pale to 

 please. The protests that followed 

 proved how particular the people are 

 when they pay the fancy prices that 

 prevail at a holiday. Eoses sold fairly 

 well until after the shipping orders 



