January 2, 1913. 



The Florists^ Review 



53 



ly Bulbs for Advance Orders 



S-1913 CROP 



assistants control this organization, which is strictly Japanese — every grower is financially and morally interested in 

 lin the United States and Canada under the trademark Horseshoe Brand only, notwithstanding any reports to the con- 



[adelphia, Pittsbursh, Parkersburff, Cincinnati, St. Paul/ Memphis, Grand Rapids, Denver and Toronto. De- 



16 above-mentioned cities at reasonable rates. Canadian deliveries at $5.10 per lOCiO less in lots of 5 cases upward, 

 ant of 5% will be allowed if remittance reaches us before shipment is made. Special terms can be arranged for those 

 [hange without notice and subject to tariff revision. Sound deliveries guaranteed. 



ALBUM 



iety which is hardy 

 Itivated longer than 

 ivn well, they are a 



Per 5000 Per 10,000 



$212.50 $400.00 



275.00 500.00 



350.00 650.00 



390.00 750.00 



425.00 800.00 



NTIMENT in business seldom pays dividends. 

 To buy bulbs for sentimental reasons is the 

 poorest kind of business judgment. When you 



buy Lily Bulbs you are buying something which, by your ef- 

 forts, will net you an income — provided you buy right. Prac- 

 tically all bulbs have value only as they offer present or prospective income — 

 Lily Bulbs being chiefly prospective as to income. As a security they may be 

 classed with the most risky, since the profit derived from them depends upon 

 f AGNIFICUM ^^^i** flowering capacity, under the supervision of various growers, and the 



marketing of the blooms. The ratio of profit is of course commensurate with 

 the risk involved; large risk — large profit if successful. Therefore isn't it 

 most important to buy only the very best bulbs— Horseshoe Brand Giganteum 

 — and minimize the risk? It is by far the best and safest brand as a basis for 

 such an investment because the general average of Horseshoe Brand Gigan- 

 teum is so far above any other that the risk is at a minimum. They cost more per bulb 

 to produce than most brands and the sfeneral opinion is the price is higher as a natural 

 consequence. The fact is, however, they cost no more than inferior brands. This is 

 because of the large volume of business done in the most direct way with the consumer 

 under favorable conditions existing in Japan. Horseshoe Brand Giganteum are produced 

 by about forty-five experienced growers under the best conditions possible — absolutely 

 the Cream of the Crop — they will net more actual profit than any other brand known. 

 On the opposite page are the present prices for 1913 deliveries of fresh bulbs— 

 they are the right prices for the right kind of bulbs— the 

 kind your business needs. Order now. It's a good oppor- 

 tunity to buy right. 



NOTE.— The saving in freight by getting deliveries 

 near home is considerable when you total it all up. 



application. 



lOMENE 



variety and a very 

 forced in the green- 

 ble flower to handle, 

 them at any time of 



Per 5000 Per 10,000 



$162.50 $ 300.00 



350.00 



400.00 



500.00 



700.00 



900.00 



1000.00 



1500.00 



200.00 

 225.00 

 290.00 

 375.00 

 475.00 

 550.00 

 575.00 



lammoth Magnificum 



EUM 



eipt of orders. Price 

 any time during the 



) bulbs 



'•' 



" 



" 



by freight and small 



is for forcing upon 



M. WARD 



CO. 



LILY HOUSE 



NEW YORK CITY 



\HE PRICE TO ALL 



'NOT HOW CHKAP- 

 BUT HOW GOOD' 



