66 



The Florists^ Review 



January 2, 1913. 



when flower stores were fewer than 

 they are now. 



Miss Lulu Eisdon did k good busi- 

 ness in the Arcade. She sa^s it was 

 much better than last year, when she 

 was on the other and busier side of 

 the avenue. 



The Harrington Co., at both the Sec- 

 ond and Fourth avenue stores, did 

 splendidly. A fine display of pot 

 plants, notably Christmas cherries, ap- 

 peared in each place. 



Eosaia Bros, state they did the big- 

 gest business in the history of the firm. 

 They usually buy largely and this year 

 more so than ever, but there was little 

 left. 



Mrs. L. W. McCoy, whose store was 

 specially attractive, had all the busi- 

 ness the increased staff could handle. 



The Burns Floral Co., in addition to 

 the usual heavy Christmas trade, had 

 a large share of the passing business. 



The Butler Florists were busy at 

 their old location and also did well at 

 their new store on Third avenue. 



H. Davis opened a new store on 

 Second avenue, in a good location, and 

 found good business. 



The members of the Seattle Florists' 

 Club gave their president a handsome 

 Christmas present in the form of a 

 gold watch. He is exceedingly grate- 

 ful for this token of good will and will 

 wear it with pride. T. W, 



SAN FRANCISCO. 



The Market. 



Never in the history of the local 

 trade have climatic conditions been 

 more favorable for holiday shoppers. 

 Warm, sunny days and pleasant nights 

 have been the rule for the last week 

 and the thousands of town and out-of- 

 town people have given the florists a 

 merry time. The trade has been so 

 gradual, for the same reason, that 

 there was no really big rush at any 

 time, and the situation was much more 

 pleasant than when it was necessary 

 to handle the entire business in a 

 couple of days, as is usually the case 

 when the weather is bad. Some of the 

 retailers are inclined to think that or- 

 ders were not as heavy this year as in 

 former times but the chances are that 

 when the full summary is niade, in a 

 week or so, it will be found that they 

 are ahead considerably. Nevertheless, 

 it must be admitted that the sales 

 generally were for smaller amounts 

 than those, of the last two years, which 

 means, of course, much more work in 

 handling than was necessary formerly. 

 One reason for this may have been the 

 fact that there was not as much large- 

 sized stock shown. This refers to speci- 

 men azaleas, poinsettias, nephrolepis 

 and many other articles. As a conse- 

 quence, the buying public had to be 

 contented with well grown but smaller 

 sized plants. Cyclamens were shown 

 to better advantage than has ever 

 been attempted before. Begonias were 

 not as plentiful as one might wish 

 and most of the poinsettias were of the 

 smaller sizes. Cut poinsettias from the 

 San Diego growers made a striking 

 wealth of color. 



Valley and Eomans were only in 

 fair supply. Carnations of all colors 

 were good and cheap, except that there 

 was a slight shortage of the red varie- 

 ties in some quarters. Eoses were in 

 fair supply and were of good quality, 

 Some of the growers asked rather stiff 

 prices all the week, but on the average 



Especially Strong on 



BEAUTY and RICHMOND 



PRICES RIGHT. Buy direct from the grower and get fresh stock. 



VIOLETS, CUT LILIES, POINSETTIAS, CARNATIONS, 

 VALLEY, ORCHIDS, GREENS OF ALL KINDS 



Expert packing. We make a specialty of long distance shipping. Send us 

 a trial order and be convinced. 



E. W. McLELLAN CO., inc. 



18-20 LICK PLACE SAN FRANCISCO, CAL. 



Largest growers and shippers of cut flowers west of Chicago. Nurseries at Burliagame, Cal. 



Mention The Review when you write. 



CALIFORNIA 



CHRYSANTHEMUMS 



INDOOR OR OUTDOOR QROWN, AND 



VIOLETS 



Now ready for shipping. Don't fail to get some of my famous violets. I am the 

 pioneer grower and shipper of these wonderful shipping flowers. The GIANT 

 violet will carry perfectly on a flve-day trip, while the Princess Violets are the 

 finest and largest the world produces. Write for special prices for the season. 

 We can also supply all other kinds of cut flowers and every kind of green at 

 lowest market prices. 



MRS. R. E. DARBEE, 1036 Hyde SL, SAN FRANCISCO, UL 



M nM 9U Tta* ReTiew when yon wittft 



WE ARE CALIFORNIA VIOLET GROWERS 



We have the largest Violet beds in California. The fact is we can ship you California 



VIolats cheaper and guarantee our shipments. Our QIant Violets are unexcelled, 



while our Princass of Walaa are the finest and largest that can be produced. Let 



us take care of your consignmeilts. Samples on request. 



S. ROSAIA CONPANY, 43 Sacrimentt St, San Francisco, Cal. 



Mention The R«t1«w when yog write. 



We have on hand a fine stock of tollowinK 



ROSES 



1^ to 3 ft. 

 hiKh 



Cochet, white GrusB an TepUtz Papa Gontier 

 Cochet, pink Frau Karl DruschU Bainbow 

 Gen. MacArthur Mme. C. Testout TTlrich Brunner 



$1S.00 per lOO '"" '^ 



PACinC NURSERIES (H. Kemp!, Prop.) 



Colma, San Mateo Co., Cal. 



Mention Tbe Berlew when yon write. 



Ferns in 21 and £2 -in. Pots 



best varieties for fern dishes, $4.50 per 100. Bos- 

 ton, Elegantissima, Whitmani and Amerpohlii 

 ferns in all sizes. Also a large stock of Kentias. 

 Write for Wholesale Price List. 



P.O. Station "L" H. PLATH Tbe Ferneries 

 Cor. Lawrence ani Wimiipei Ayes.. SAN FRANCISCO, CAL. 



Mention I'he Review when you write. 



the retailers had little to complain of. 

 As already stated, while the individual 

 sales were probably smaller than those 

 of one year ago, the sum total was un- 

 doubtedly as large, and everyone will 

 find this to be the case when results 

 are added. The country shipping trade 

 was better than ever before, and those 

 dealers who cater to that class of trade 

 had their hands well filled. 



Various Notes. 



Charles A. Falco, an Elmhurst flo- 

 rist, was run down and so badly in- 

 jured by an electric train near Stone- 

 hurst on the evening of December 20 

 that he died on the way to the Ee- 

 ceiving Hospital in Oakland. He 



HOGAN & KOOYMAN 



WHOLESALE FLORISTS 



Telephone Oak. 2651 

 388 Twolfth St.. OAKLAND. CAL. 



Best Stock and Quickest Service 



Dlroot Importers of Holland Bulbs 



Mention The Review wh»D yno writ*. 



JAPANESE 



LILY BULBS 



SEEDS AND PLANTS 



ORIENTAL SEED CO. 



•■Mrttr*. 220 CICMeat St., Saa Fraaelsca, Cal. 



Mention The Review when you write. 



started to cross the tracks and evi- 

 dently did not hear the whistle in 

 time to get out of the way. He was 

 hurried to the hospital in the police 

 ambulance, but on arrival there he was 

 found to be dead. But little is known 

 of his family affiliations, as he lived 

 alone for many years on One Hundred 

 and Fifth avenue, Elmhurst. 



So great was the demand for Cali- 

 fornia Christmas berries this season 

 that practically all the green goods 

 men were sold out on the evening be- 

 fore Christmas. The prices charged 

 the retailers ranged from $2.50 to $3.50 

 per hundred pounds. 



E. James, of Elmhurst, was in line 

 luontlnned on pai;e 9fi.] 



