Jancauv !), l!)!.*?. 



The Florists^ Review 



13 



The Barber-Pole Garland at the Left is Not so Good as the Simplified Treatment Shown at the Right. 



rcavod hoiiif^ wlioro only that \vhi(;h wns 

 simpio, sootliiiijx aii<l liiinTKiiiioiis coulii 

 possibly lia\i' hocii \\ (•Iconic. 



Grotesciue Masses of Flowers. 



I sinctM'cly liclicxc we ar<' tlio dirci'f 

 cause of tliose uiiwiliiii^ j)rohilMi ions 

 of funeral lloweis, fof my investiga- 

 tions ha\c jirovdi, ^\ith reference to 

 certain homes from which tlie strong- 

 est jirohiliition- wne issued, that in 

 some of these homes the most expensive 

 tloral arrani:(Mnents were chosen (dio- 

 sen becau>(> of tlndr rich, soothinj: (pial 

 ities and theii- artistic merit. This 

 seems to refute the jirevailine; oidnion 

 that the forldddin^i' of flowers is merely 

 a fad or that tlowers are not wanted, 

 and seems to substantiate the areiimeiit 

 that the real desire of the hereavi'd 

 families is to be sure that tlndr hour 

 of trial and -urrow will not he ridiculed 

 Wv the [ii'e-enee ,,!' i:r(des(pie masses of 

 tb)Uer<, \iid;ited iiilo the form ot' a 

 -te.-indiipat . :i nam of cars, oi sonie ani- 

 m;d. 



Art a Business Necessity. 



I i^no\\ ili;it tiiere .■ne niMiiv \\ ho will 

 ii><aL:ree with the furcL^oini: o|iiiiiori. It 

 IS the hope ol' the wiiter. indeed, tlmt 

 thc-^e line- will be re;id l'\ tlm-e w he 

 do dilVer, and that Ihey w ill -Imu- the 

 ■.•oiirtiLie ol' iheir eiiin iet ion< by |iiiii 



licly e\|ire-~-l lili their ideil-^. fm' i1 i-~ 

 onlv b\ ;i I ii(^' di-i'ii-~.inn ol' tlli< :ilid 

 i^llelfe.i --lllift^^ lli;it we enn expert to 



.■|e:ii' oiw :ii iiiMv|,li,-i ,■ (,|' -III h n!oiie\ 

 e.atiiiLi ■■u-i'iin< ;i- rei|Ue-i mil: tint llle'e 

 be ho lbn\ 1 I - ;i t !'il liel :i U. 



The w I itei li;i~ iin Ik'-iI.iI em in :i~: 

 seitiUL:' .-Hid 1 .■;i--ert I nu tli;it tlii- -re.if 



|o~->> .-.■I II \„- t I ,-|red direct ly te iHir l;i. k- 

 •i]' t|nd>'l -t :i lid :Iil: "f :ilt. rind iii-t .-1-^ 



lon<x as we persist in sending and su<,'- 

 jiesting these freak forms and si/cs. 

 Just so lonji'--and a little loneer- -will 

 the loss continue. 



I am aw;ire that many of our florists 

 rarcdy turn out these hu^e arranirements 

 now, but ha\e siibst it lit t'd the more 

 simple forms and increaseil the value, 

 when necessnry. by ii^itiiX utore expen- 

 si\e mateiiiil, but tliere are Just ;is 

 mtiny who think tlitit to earn '^'I't, •f-"'" 

 or $10(1 t'or a fiinernl emblem, they must 

 use si/.e for the sake ol' impressivenes>. 



There are a ;:re.it many areunitMits, 

 of c(uirse. th;it miuht be used to ]iro\e 

 how nece>'<;irv it i< to sujiply the cus- 

 tomer \\ith what he wtmts, but does he 

 really want it .' Are you sure his de- 

 iiuiihI is not the result of the years of 

 |Miblic custom and ol' suL:e('stion from 

 you.' In ordtM- to remedy the e\il, it 

 is essential tluit tleri-ts have a better 

 uiidersttiudiiiL: <U' their own busini^ss, so 

 that they will not si(dV ;it art, but re.al- 

 i/e. as they e\('ntu:illy will, that ;irt is 

 an absnlut(> necessity because of its 

 eiononis. I'red C. W. Brown. 



PUBLICITY. 



■• Ibdlduv I'ioweK Will lie Ce-tlv " 

 W.I- the lie;idline di-pl;iyed in the New 

 ^'||■k ller.ild \'iU' Suild:i\. Ileceinbef I'l'. 

 I'.'Il'. til a ha 1 1' euliiinii aithde, statiuii 

 that price- wnuM be r;ii-i'd lil't\- per 

 i-eiit e\cT |0'iM-e. rni;_i < li I i-t iiiii- price-; 

 tli.'it the entire -tuck, with ,'i I'cu lliilior 

 e\c,-p| imi-. of ;ill plant Li'^Wei- with 

 I II e:i-y li-ll ell III tile lliel ropul I t .1 11 

 wlliiie-.-lle de;ilil< W a - i ■ \ ll 11 1 1 - 1 e 1 1 . ■.^\'..\ 

 th:it llii'M' \\;i- liii pii--i bi I It v of ;iii 

 I I liei ciil t i ml; ri ai hi IIJ I he IIUI rket be 

 r.ii e ( |i 1 I -t in.-i- 



\ p 1 I I 1 1 1 I 1 1 e n I \\ 1 1 ■ 1 1 . ■ . ; I I , ■ I W : I - 'J I \ ' 1 1 



as authority for this ,'ind a lot more, 

 all of which \\:i- detrimental to the 

 tlouei' tr;i<le ot' New ^'otk city. 



When the subject of publicity wag 

 broiiLiht up in <'hic;(L;i>. 1, wdth a num- 

 ber mI other-, expected a real pul>- 

 lii ity canip:iiL;n. headed by the S. A. 1'^., 

 with till the local clubs and asscicia- 

 tions us .'lilies. \\ ,. rxjiected a \i'.^or- 

 luis ii.-iiidli tii:' of the |.re-s ot' the I'liitei] 

 St:ites t'liiiii a [io-it;\e point of \ i(,'U" 

 ••I lid .1 -tiict ci-n-or-hip over all neua- 

 ti\e mutter, -iich :is t hi> foi-e'_'(d ti^' and 

 occ'i-iiiiia 1 1\ other lilt odes ,'iie. 



t (ur tiiidi' I- de\. (diipiiiLT III spite of 

 Mill- b'th;iii:y. bur ether bu-iiiess has 

 i|e\idiiped w hundred or two hundred- 

 fold - \e-. in -nine cMsi'-, ti\i' thiui-;rind- 



iold thldllLlh the Uld et' the pn^SS. 



Thel'i- I- lie other olie bllsilleSS ill the 



wnild lliut can adupt its,-||' to press 

 iii:inipiil,-it leii ;is widl ;i- outs, and an 

 upto-date iiewspuper lii.ili. a'-sisted .■iiid 

 Md\i-(d !'\' the 1:00.1, ll\e Wire- Wi^ 



liase on eiir \ariuus publicity curiiniit- 

 tees. Would earn hi- -iilary ten t lines 

 o\ er. 



I f the >. A. 1". i-; not uide to tin;in.'e 

 -iicli a pfupd-it lull . .111. I pi'. -11111 III'.' fh.'it 

 sindi a iiiuii ciudd be eiiipjusc.j I'ur, -ay, 

 ~:i.oiMi [irr .■inmiiii. with .lU u .|d it n.ii.-i I 

 .■s'jniiii |i,r -iiu.lrv e\|Mii-i.<, I will be 

 one of ."lOii tu .jivc -^ I 1 1 :i \e;ir tuw:ird 

 iiiu i lit a in i iil: -udi ;i c;i m [in 1 ^j n I'ur at 



|e;i-t live \ c:i v-. .1 inl I 1 lu -11 re I In-re 

 :Mi' P'l' ot In t - ! I, I liu ^ A I '. w liu will 

 . i 1 1 t 1 1 e - . 1 1 n e 



I'll ' - I - liut I |e. ! \ I 11 _■• the I . res, .lit 



].iib|i.-ilv Hut liu. I- ; ii i- ll iiu thin:,' 



w c .all nui h:i \ . 1 u. . n: .,> h ui'. ;i r.l ' he 

 ii-lit kill. I ul .1 iicu -|.;i pn 111:111 .u'll.t 



be .1 Jl c;it In ' p t i.\\ :i I .] ||,U k i IIL'' ' III SiJ 



|i"';i i .'I I t nil pt - .iic. I'-- I 11 1. 



