22 



The Florists^ Review 



January 9, 1913. 



THE FLORISTS' REVIEW 



G. L. GRANT, Editor and Manaoeb. 



PUBUSHED EVEBT THUBSDAT BT 



THE FLORISTS' PUBLISHING CO 



680-S60 Caxton BnllclliiKt 



508 Soath Dearborn St., CblcaKO. 



Telephone, Harbison 5429. 



bxoibtebxd cabue aodbe88, fixibyixw. ohioaoo 



New Yobk Office: 



1310 Forty-Ninth St Brooklyn. N. Y. 



Tkucphonx. 2632 W. Borough Park. 

 J . Austin !Shaw, Manaoeb. 



Subecrlptlon price, tl.OO a year. To Oamuja, $2.00 

 To Europe, $2JiO. 



Advertisingr rates quoted upon request. Only 

 strictly trade advertlBlng accepted. 



Advertlsemente must reach ua by 6 p. m. Tuesday, 

 to insure insertion In the issue of that week. 



Entered as second class matter December 3. 1897. 

 at the poet-office at Chicago. 111., under the act of 

 March 3, 1879. 



This paper is a member of the Ohlcaffo Trade 

 Press Association. 



CONTENTS. 



The Profit To Be Made 11 



— Has He Done Well? 11 



Poinsettias at Belmont (lUus.) H 



Parcel Post Rules 11 



The Glass Market H 



Propagation of Cincinnati 12 



Mexican Tuberoses 12 



Tulips for Easter < 12 



The Art of Flower Arrangement 12 



— Double Interest Designs (illus.) 12 



Publicity 13 



Texas Progressive (illus. ) 14 



One of Many Stories (illus.) 14 



Mr. Fox Says Get Together 14 



— The Spirit of the Times 14 



— Charles Henry Fox (portrait) 14 



Orchids — Seasonable Notes Ift 



Carnations — Production of Cuttings l< 



— Carnations at Lincoln (illus.) 17 



— Soil for Next Year 17 



— American Carnation Society 17 



Business Embarrassments 17 



Sprengeri Going to Seed 17 



Seasonable Suggestions — Gladioli 18 



— Acacias 1° 



— Canterbury Bells 18 



— Cinerarias 18 



— Rambler Roses 1| 



— Spiraeas If 



— Lorraine and Cincinnati Begonias 18 



Roses — The Every-Day Work 18 



Violets — Seasonable Culture 18 



The M. Rice Company (portraits) 19 



The Vincent Family (portraits) 20 



St. Louis 20 



Obituary — John T. Temple (portrait) 21 



— Mrs. Jas. Murdoch 21 



— Robert B. Hoon 21 



— James W. McNary 21 



— B. J. Wakeraan 21 



— WiUiam J. Young 21 



— D. L. Dalgleish 21 



British Rose Society 22 



Well Pleased Readers ^ 



Bona Fide Circulation 22 



Society of American Florists 22 



Chicago ^ 



Philadelphia 28 



New York 30 



Milwaukee 34 



Name of Geranium 36 



Name of Plant 36 



Vegetable Forcing 38 



— Saving Cucumber Seed 38 



— Magnesia Lime for Soil 38 



Detroit, Mich 40 



Boston 4^ 



Princeton, 111 46 



Steamer Sailings 46 



Seed Trade News 48 



— Tulips and Hyacinths 54 



— The Seed Business 54 



— Catalogues Received 56 



Pacific Coast Department 04 



— Freeze in California 64 



— Los Angeles, Cal 64 



— San Francisco 66 



— The California Quarantine 66 



— Portland, Ore 67 



— Seattle, Wash 68 



— Victoria, B. C 68 



Nursery News — Advises Destruction 70 



— Tennessee Nurserymen 70 



Cincinnati 71 



Nashua, N. H 72 



Washington 72 



Hartford, Conn 74 



Pittsburgh 76 



Dayton, 78 



Nashville, Tenn 80 



Springfield, Mass 82 



Greenhouse Heating 02 



— Construction and Heating 92 



— The Worth of Coal 93 



Rochester, N. Y 94 



Grand Rapids, Mich 96 



Altoona, Pa 86 



Providence 88 



Kansab City, Mo 100 



SOOIETT OF AMEBICAN FI0BIST8. 



Incorporated by Act of Congress, March 4, 1901. 



Officers for 1913: President, J. K. M. L. 

 Farquhar, Boston, Mass.; vice-president, Theo- 

 dore Wlrth, Minneapolis; secretary, John Young, 

 54 W. 28th St., New York City; treasurer, W. F. 

 Hasting, BufTalo. 



Third National Flower Show, New York, April 

 5 to 12, 1913. 



Twenty-ninth annual convention, Minneapolis, 

 Minn., August 19 to 22, 1913. 



Index to Advertisers 



Page 102 



EESULTS. 



We give them. You get them. 



We both have them. 



One of the serious shortages is that of 

 nicotine insecticides; none of the manu- 

 facturers is able to fill orders. 



Christmas money should now be com- 

 ing in strongly and collections, always 

 slow in December, may be expect^^ to 

 make a much better showing this month. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The trade will find it of importance 

 to note the quarantine order issued De- 

 cember 17 by the horticultural authori- 

 ties in California. It is printed in full 

 on page 66 of this issue. 



Beaders are again reminded that full 

 name and address (not for publication) 

 are necessary if inquiries are to receive 

 attention. Inquiries can not receive at- 

 tention unless the identity of the sender 

 is known. 



If the parcel post has accomplished 

 nothing else thus far, for the first week 

 of its operation it has pretty effectively 

 demoralized the rest of the postal service. 

 If your Eeview is late, be assured it was 

 mailed on time and that the parcel post 

 is responsible for the delay. 



G. E. Black, Independence, la., whose 

 article "Observations on Gladioli," read 

 before a western horticultural society, 

 recently appeared in The Eeview, is 

 afraid he will be accused of having taken 

 a Eip Van Winkle nap unless his re- 

 marks are amended to make clear that 

 since the address was given E. E. Stewart 

 has introduced the variety No. 52 as 

 President Taft and that the Coblentz 

 No. 312, or Emma, is now known as 

 Violet King. 



BBITISH BOSE SOCIETY. 



The annual report of the National 

 Eose Society, the second largest of 

 England 's horticultural organizations, 

 is just to hand and contains some 

 points of interest to Americans. Of 

 course, the membership is largely ama- 

 teur, but during the last twelve months 

 810 new members have joined the so- 

 ciety. Allowing for the losses by death 

 and resignation, the total number of 

 members is now 5,504. Taking the 

 year as a whole, two new members a 

 day have, on an average, been added 

 to the list of membership. The finan- 

 cial statement shows an income of ap- 

 proximately $20,000, with a balance of 

 $2,000 and a reserve of $7,500. The 

 society spent in publishing in the year 

 over $3,500; for show expenses, $2,500; 

 for prize money, nearly $4,000; for 

 medals, etc., over $750. The first 

 spring show ever attempted by the so- 

 ciety is to be held May 1, in London. 



WELL PLEASED BEADEBS. 



Buy of tlie Advertisers. 



It is an axiom in the advertising 

 world that the publication that is 

 bought to read is a good advertising 

 medium. Hence The Eeview values 

 such letters as these: 



The articles on "Art in Floral Arrangement," 

 by Mr. Brown, have been worth the price of the 

 paper alone. Things of a high order are what 

 give merit to a trade paper as well as to any 

 other business. — Frank M. Paine, Traverse City, 

 Mich., December 27, 1912. 



Enclosed you will find that dollar — a dollar 

 that is better spent than twenty-five others, for 

 The Review is simply indispensable. — Roy B. 

 Erb, care Milot-Mllls Co., Wenatchee, Wash., 

 December 22, 1912. 



BONA FIDE CIBCULATION. 



In these days of the square deal in 

 business it is considered unprofessional 

 for a publisher to save up his sample 

 copy privilege at the postoflfice and 

 then run out a big sample copy edition 

 — yet some publishers do it. 



Such sample copy editions always 

 are issued for effect on the advertiser 

 — the effort is to palm them off as 

 representing the regular circulation. 



When any publisher comes at an 

 advertiser with some sort of an affi- 

 davit as to the circulation of ONE 

 issue, the advertiser will be safe in 

 assuming that the EEGULAE edition 

 is decidedly smaller. 



A good many advertisers who are 

 on the square themselves, in their deal- 

 ings with the public, decline to use 

 space in any publication which springs 

 a ONE edition afl5davit until a similar 

 affidavit has been produced showing 

 the SMALLEST edition within one 

 year. The smallest edition is likely to 

 be the EEGULAE edition. 



SOCIETY OF AMEEICAN FLOBISTS. 



Appointment by President. 



President Farquhar has appointed 

 George Asmus, Chicago, a member of 

 the National Flower Show Committee 

 for a full term of six years, to succeed 

 J. A. Valentine, whose term expired 

 December 31, 1912. 



John Young, Sec'y. 



January 3, 1913. 



CHICAGO. 



The Great Central Market. 



Following the holiday rush, business 

 on the local market has quieted down 

 considerably and, while the regular run 

 of business enables the wholesalers to 

 clean out, there is no great flurry at 

 the present writing. Possibly the most 

 important feature just at this time is 

 the steady increase in carnations, which 

 are being cut in large quantities. Ap- 

 parently the big crops that failed to 

 materialize for Christmas are just be- 

 ginning to come on the market. Both 

 growers and commission men are look- 

 ing for enormous cuts before many 

 more days. Thus far the demand has 

 been fairly well equal to the supply 

 and, while no mpre than moderate 

 prices are being obtained, the whole- 

 salers are able to move them without 

 any great amount of trouble. Shipping 

 trade has not been extraordinarily 

 brisk since New Year's and the greater 

 aipount of the stock now being re- 

 ceived is being disposed of to the local 



