32 



The Florists^ Review 



Januabt 9, 1018. 



Flower 



Boxes That Are Distinctive 



Neat Printing — High Quality 



and Finish of Material 

 give distinction to 



Sefton 



Folding Cut Flower and 

 Corrugated Design Style 



Florists' Boxes 



Equalize and standardize the quality of your packages and floral effects. Have them recognized by 

 uniformity of neatness, attractiveness and <iafety in protection. The result will be increased orders. 



THE SEFTON MFG. COMPANY, 1333 West 3Sth St, Chicago 



lllllllllilllllllllllllllllllllllllllllllll FACTORIES: Chicago. III. Anderson, Ind. Brooklyn, N. Y. Illlillllllllllllilllllillllllllllllllllllllllllllllllllllllllli; 



Mention The Review when von write. 



they will reside at the residence of Mr. 

 Krider in West Orange, N. J. 



C. W. Scott and wife have returned 

 from their Bermuda vacation, celebrat- 

 ing New Year's at that delightful 

 resort, to which many New York flo- 

 rists will journey before the robins nest 

 again. 



Those peripatetic travelers, the 

 Dailledouze brothers, of Flatbush, have 

 been taking a look at the Panama 

 canal. 



At the Whitelaw Reid obsequies last 

 week, at the cathedral of St. John the 

 Divine, over 200 beautiful floral em- 

 blems were seen, including wreaths 

 from President Taft and Theodore 

 Roosevelt, one of 10,000 violets from 

 the Tribune staff and an anchor from 

 the Bfitish man-of-war, the order com- 

 ing by wireless to Florist Cooke, of 

 Washington. Nearly every prominent 

 retail florist in New York had his share 

 of the orders. 



Three plate glass windows were shat- 

 tered in the Briarcliffe novelty and 

 flower store, Forty-eighth street and 

 Madison avenue, opposite the store of 

 A. T. Bunyard, by the big wind storm 

 January 2. 



The invitation of the Boston society 

 for the S. A. F. convention for 1914 

 meets with general approbation in New 

 York. 



The MacNiff Horticultural Co. has 

 moved into its new building at 56 

 Vesey street and has made many im- 

 provements in the front of the five- 

 story headquarters which the concern 

 has secured for a long term of years. 

 All the departments will be in working 

 order by the middle of the month, 

 and auction sales will begin in the first 

 part of March. 



All the seedsmen are rapidly distrib- 

 uting their catalogues and getting 

 ready for the spring rush, which, judg- 

 ing by the remarkable weather to date, 

 seems near. 



January 3 the award committee of 

 the Florists' Club visited Northport, 

 L. I., and the greenhouse establishment 

 of J. D. Cockcroft, to see his new car- 

 nation, Northport, growing. The re- 

 port of the committee will be given 

 at the club meeting January 13. 



Max Schling last week had one of 

 the largest wedding decorations of his 

 career. Over 10,000 roses were used 

 in the work. He reports many wed- 

 dings booked for January. 



At Myers' the proprietor is again at 



The Florists' 

 Manual 



A Business Book for Business Men 

 Second Edition 



ThoroQKbly ReTls«d and .Brongb» 

 np to Dat* 



No dry-as-dust botanical olaasifioa- 

 tionB, but tells yoa jtst how to prodaoe 

 marketable plants and oat flowers in 

 the best and cheapest waj. 



Treats of over 200 aabjeote and ir 

 freely illuitrated with fine half-t6n« 

 engravings. 



Priee. $5.00, prepaid hj espMss or waidL 



FLORISTS* PUBLISHING CO.,«Sf£fSjr^vCHiCAGO 



WILL YOU USE 



Pine Tree Ribbons in 1913? 



These are new ribbons every day, fresh from our own looms. We sell 



DIRECT TO THE FLORIST 



Our New Catalogue is Now Ready 



showing samples of these rich, lustrous, beautiful silk weaves. 

 Every florist needs them; they are above the average in silk 

 value, appearance and prices are rock bottom. Write today 

 for samples, including Chiffons. 



The Pine Tree Silk Mills Co. 



PHILADELPHIA 



5_^ — • 1 tV 



«r W Alway» mention the Florists' Review when wrttrngadverttiert, «r iT 



