January 16, 1918. 



The Fforists' Review 



SI 



BUCHBINDER 



FLORISTS' 



REFRIGERATORS 



Perfect construction— Originality 

 of design— Regulated circulation of 

 cool, dry air. 



Any design buiit, according to 

 your various needs. Write for full 

 information and catalogue. 



BUCHBINDER BROS. 



Manufacturars 

 S20 MihvmikM Ave., CHICAGO 



L. D. Phone Monroe 6616 



Mantiii The R«ylew when j«u write. 



TmtI 



khmat 



MM WMb Makiii «i- 



Advertising Twine 



Aribboo S-ie-inch w<de. on which we 

 prtnt rottr advertiMmntt every few 

 i»ehe« CoeU no oiorc than twiae. 

 IWOTards to spool. Spool-holder with 

 cnranratUc^ent furnUhed free with 



SVSSito?* '''^"^ '^'- *" 



SJ» par lOOO yards In 4000 yard Iota 

 .15 p«f 1000 yard; in 12000 yard loto 

 Send today for tree color card. 



Order either direct or 

 woocfa yonr jobber. 



Neuer A 

 Hoffmann 



41 Hawaii St.. 



KBW TOBK CUT 



Mention The Review when you write. 



ter out of third class and into the 

 parcel post, subject, of course, to the 

 zone system. The club secretary was 

 instructed to file a protest against this 

 change with the proper parties at 

 Washington. 



Eama C. Campbell, grower for the 

 Lecdle Floral Co., was elected to mem- 

 bership in the club. In response to the 

 action of the club at its last meeting, 

 Fred M, Wallace favored the members 

 with a most interesting and practical 

 talk on greenhouse insurance. It was 

 shown that practically the same basic 

 rate has been in effect for several 

 decades, without regard to improve- 

 ments in greenhouse construction. Nu- 

 merous suggestions were made as to 

 betterments and preventive measures, 

 which would have the effect of earning 

 certain reductions in existing rates. 

 The advantages of the automatic 

 sprinkler system as being applicable 

 to greenhouses were quite forcibly ex- 

 plained as a means of materially de- 

 creasing rates and preventing interrup- 

 tions of business. A general discus- 

 sion followed and questions were freely 

 acked by members and quite satisfac- 

 torily answered by. Mr. Wallace. 

 Boiler insurance and inspection were 

 also considered. 



At the conclusion of the session, re- 

 freshments were served by the hostess 



, UNITED . 

 REFRIGERATION 



UNiriD BtrRIGtRATOP 



k i- 1C[ maThinc a 



1 COMPANY ^ 



The old ice box must go. It's too expensive. 

 It eats into the profits— and doesn't keep the 

 flowers properly. The progressive florist 

 uses the United system. Get particulars — 

 today—from the United Refrigerator and 

 Ice Machine Company, Kenosha, Wis. 



Mention The Rerlew when yon write. 



Do Not Take Aay Faka Greta Thread. Uta the GeaaJm 

 Silkaiae aad Bet Mkre Thread nt Laas Woeil 



The M£Y£R Green 



/ BEST IN THC A'ORiD 



: JOHNC.MEYFR&. CO. 



BOSTON, M^S5. 



SILKALINE 



Used by Retail Floriats for mossing funeral 

 desitms. tying bunches, etc., is 



THE ONLY ARTICLE THAT SHOULD BE USED 



/by Growers for stringing Smilax and Asparagus, as 

 I it will not fade or rot in the greenhouse. The M«y«r 

 t SllkaNn* was the first green thread to be introduced 

 jamong Florists and Growers, it is handled by the 

 I best housos everywhere, but it should be ordered by 

 name— M«y«r's Silkallne— to be sure of getting the 

 genuine article. Do not accept substitutes. 



If your jobber cannot supply you. order direct ol 

 the manufacturers. Price for any size or color. Sl.25 

 per lb. Size8"F"flne,"FK"medium.and"FFF"coar8e 



Lowall Thraad Mills. f AUrFff MACC 

 149S Middlesex St., LUIlLLL, nAuJ. 



Siikiliae alio is ■•<« ii ill leadiag col«rs, u Violet, for biiocliiiic violets, ind also for tyiac faacy bwca. 



Mention Tbe Review when you write. 



JOHN C. HEYER & CO., 





^OA- fi'lU'i PViW^S'-. 



Mention The Review when vnu write. 



find daughter, who, together with the 

 speaker of the evening, were warmly 

 thanked bv the club. Ge Dale. 



PEOVIDEKCE. 



The Market. 



Generally speaking, business has been 

 only mediocre during the last week, but 

 this has not been so apparent as would 

 otherwise have been the case, because 

 of the large quantities of flowers used 

 on Monday and Tuesday, when the in- 

 augurations of the six municipalities 

 and the state were held. The floral dis- 

 plays were larger than usual and it is 

 estimated that upward of 200 large 

 l)ieces were sent. Funeral work was 

 also fairly active. 



Various Notes. 



Walter S. Macrae had a narrow escape 

 from serious injury January 10, when 



Advertisingf That Really Pays 



.r^j^ "Flowers for the BrMe" 

 "Horal OHeriui" 



Three business building book- 

 lets for retail floriata. 



Special Price List Mailing Card 

 for Valentine's Day. 



Artistic Cats far Newtaaacr hit. 



Ask about our Complete Advertlstne Contract. 



PAYNE JENNWCS & COMPANY/^ ^ Chicago 



Mention Tbe Review when yon write. 



Florists' Refrigerators 



Write ns for catalogne and prices, etatlnf? size yon 

 require and for what kind of cut flowers you 

 wish to use the refrigerator; alao 8tat«' ^vhether you 

 want it for display or only for storaice. 



McCray Refrigerator Co. 



868 Lako Street. Kendallvllle, Ind. 



Mention The Review when you write. 



BRUNSWICK 



Refrigerating Plants 



are saving money for some florists now. 

 Write to us so we may show you how. 



BRUNSWICK REFRIGERATING CO. 



120 Jerney Ave., 



New Brunswick, N. J. 



