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The Florists^ Review 



JANUABX 16, 1913. 



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Pacific Coast Department 



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ABE YOU SATISFIED? 



Any florist on the Pacific coast not 

 satisfied to do a local retail business 

 can build up a prosperous wholesale 

 trade by using space in The Keview to 

 let the buyers know where stock is to 

 be found. This way: 



We have found advertising in The 

 Review to be very satisfactory. We 

 have had orders from all parts of the 

 United States, as well as from the Pa- 

 cific coast, showing that your valued 

 paper has a very wide circulation. At 

 any time we have any special advertis- 

 ing to do we certainly shall send it to 

 The Review. — Hogan & Kooyman, 

 Oakland, Cal. 



CYCLAMENS DAMPING OFF. 



Can you tell me what is the cause 

 of cyclamens damping or rotting at the 

 crown? The bulbs are hard and the 

 leaves crisp, but I find them wilted a 

 little in the morning. At the cro^n 

 they are soft and the whole plant can 

 be lifted off. We have them in the 

 same houLse and treat them the same as 

 last year, and we had no trouble then. 

 They damp three and four a night. If 

 you can tell me the trouble I would 

 thank you greatly. The climatic condi- 

 tions are those of southern California. 



S. N. C. 



The most probable cause of your 

 cyclamens damping off is too deep 

 planting. If the corm is entirely cov- 

 ered you are sure to have a lot of 

 trouble of this kind. The corm should 

 show clear of the soil, and then there 

 is much less likelihood of any damping 

 occurring. If the trouble is below the 

 corm, poor drainage, causing a sour 

 condition of the soil, will cause the 

 roots to decay, and in such cases it 

 causes a severe wilting of the plants 

 and they can be picked up by the 

 leaves and will come right out of the 

 pot. If the drainage is good and you are 

 not overfeeding the plants, there is no 

 reason why the leaves should wilt. 

 Sometimes when too fresh manure is 

 used in the soil, bringing a crop of 

 worms, they soon close the drainage and 

 cause trouble. Use lime water when 

 this occurs. C. W. 



LOS ANOELES, CAL. 



The Market. 



I surely have never had a more un- 

 thankful task than to write the truth 

 about the freeze that occurred here on 

 the nights of January 4, 5 and 6. It 

 was killing in its effect on at least 

 seventy-five per cent of the stock grown 

 outdoors here for cutting, and, in addi- 

 tion to the temporary loss of business 

 owing to shortage of flowers, several 

 small growers have received a set-back 

 from which it will take them years to 

 recover. The freeze was, apparently, 

 just as bad in the usually favored lo- 

 calities as in those not so well situated. 

 Montebello, so long favored, has been 

 hit, and hit hard, while the beach sec- 

 tions, and the southwestern parts of the 

 city generally, are cleaned up as if 

 with a scythe. It surely was fortunate 



that the frost did not occur a week 

 earlier, when the New Year's business 

 was at its height, for many of the 

 growers of carnations, violets, sweet 

 peas and other stock had cut closely, 

 leaving little in the way of flowers to 

 be destroyed, though many plants are 

 ruined. 



The shortage of flowers from outdoors 

 began early in the morning of January 

 7, when nothing at all arrived and the 



previous day's cut had been all cleaned 

 out. This gave the indoor growers an 

 opportunity to raise prices, which they 

 promptly did. Carnations jumped $1 

 per hundred the first day, with too 

 little stock to go around. Boses stif- 

 fened in price, but not so much as the 

 carnations. Valley has been away be- 

 low the demand and at no time has 

 there been enough to fill special orders. 

 Centaureas are out of the running; 



Mention The Reylew wben yon write. 



A SQUARE DEAL TO ALL 



It makes no difference to us whether yonr order calls for a dollar's worth or a hundred dollars, 

 whether jou are here In Iios Angeles or away In Texas or Nevada. Every jorder entrusted to us will 

 have the same care. We say without fear of contradiction that we are the 



LARGEST SfflPPERS OF CARNATIONS AND VIOLETS 



In Los Angeles and we ask you to send a trial order for these or any other stock. 



S. NURATA & CO. 7tiS!tT 7S1 S0. Broidway, Los Angeles, Cil. 



Telephone Main 2987; Home F. 2604 



MentioD rue fienew yiaev von write. 



