JANUAHY 2;!, lOia. 



The Florists^ Review 



29 



A Grower^s Advantage 



in the use of mechanical refrigeration lies more in the improved condition in which 



his stock reaches the market than it does in the saving in cost — though it has been found 



that Brunswick refrigerating plants can be operated at a saving of fully one-third as compared 



to the cost of ice. The grower of cut flowers who operates his cooling and storage space with a 



BRUNSWICK 



REFRIGERATING AND 

 ICE -MAKING PLANT 



has an absolutely even temperature at all times, with just the degree of humidity he wants. Hie 

 stock reaches the market in condition to command the best prices. The gain is especially great 

 in hot summer weather, but is important at all seasons. 



The grower who has a Brunswick equipment can store his valley pips, lily bulbs, etc., on his own place. 

 Among the well-known growers who have found Brunswick apparatus simple, safe, durable, economical and eflBcient 

 are: Henry Hentz, Madison, N. J.; Pittsburgh Cut Flower Co..IGibsonia, Pa.; Briarcliff Greenhouses, Scarboro, N. Y. 



Retail florists will find Brunswick equipment infinitely better than ice. Pennock Bros.. Philadelphia, have for 

 more than five years used our one-ton machine to cool a cut-flower display refrigerator 16^x9x31^. Formerly it 

 cost $600 per year for ice. Electric power to drive our machine averages $300 per year and there has been practi- 

 cally no expense for repairs. 



Charles Thorley, 562 Fifth Avenue, New York City, is another big retailer using a Brunswick plant. 



Send for Bulletins 



get special suggestions to fit your individual needs. Every plant is guaranteed 



BRUNSWICK REFRIGERATING CO. 



120 Jersey Avenue, New Brunswick, New Jersey 





y^O^ /^ytR Y P \i^V^*i'^ 



%^^r '■''f* /■>.'■** /e 



Florists' Refrigerators 

 a Specialty 



Cut shows partial front and end view 

 of No. 100 Brecht Improved Florist 

 Refrigerator. NOW is the time to make 

 the installation and avoid the Spring 

 rush, as well as obtaining a cheaper 

 price NOW than in Spring. Catalogue 

 free by addressing Dept, E2. 



THE BRECHT COMPANY 

 1214 Cass Avs., ST. LOUIS. MO. 



New York Deiivi-r San Francisco 



Hanibiirf? Buenos Ayres 



have been made yet for a new location, 

 which will be necessary after May 1, 

 when their present lease expires on the 

 store at 23 East Randolph street. Mar- 

 shall Field & Co. will erect another 

 addition to their retail establishment, 

 where the florists are now located. 



Ganger & Bergman had a busy day 

 January 18. Besides six different 

 luncheon decorations, the bright weath- 

 er made an unusually heavy day on cor- 



sage work, according to Mr. Ganger, 

 who is optimistic over the way busi- 

 ness has picked up in the last week. 



George Economopolos, proprietor of 

 the Alpha Floral Co., says the present 

 low price on orchids has made it pos- 

 sible to triple the sales on corsage 

 bouquets at his Adams street estab- 

 lishment. 



Daniel Branch, the south side retail- 

 or, has no complaint to make on the 



way business has been and remarks 

 that his books show a material in- 

 crease in trade, which began the second 

 week in November and has continued 

 up to the present at both the Fifty- 

 first street and Fifty-eighth street 

 stores. 



PhiJ. Schupp reports a good demand 

 for valley. 



Merely to show what a wide interest 

 is being manifested in florists' refrig- 



