62 



The Florists^ Review 



January 23, 1913. 



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L3LX'5Jt^SLS!5:S5LX3:X''iA!5^ 



Pacific Coast Department 



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Sacramento, Cal. — A. Duhem has 

 opened his new store, the Flower Shop, 

 in the Forum building, on Ninth street, 

 near K street. Besides flowers, he will 

 handle seeds and nursery stock. 



HOLLYWOOD, CAL. 



The attention of the entire country 

 has turned to -California to ascertain 

 the exact facts of the late freeze. We 

 have been in the nursery business in 

 California over eight years and never 

 witnessed any such weather before. 

 We can truly state to The Eeview, how- 

 ever, that the freeze was not so bad as 

 has been represented by the press. An- 

 tone Soethout, proprietor, and W. S. 

 Childs, salesman for the Hollywood 

 Nurseries, have just completed an auto- 

 mobile tour of the frosted sections of 

 southern California. They state that 

 in many places, such as the high and 

 protected sections of Riverside, Red- 

 lands and Hollywood, as well as some 

 parts of Orange county, the oranges 

 were scarcely touched. Hollywood is 

 the least affected of all places visited. 

 Unless one is a careful observer he 

 would not know that there had been 

 any frost, owing to the splendid rain 

 that fell recently. Although it looks bad 

 to CaUfornians who never saw frost 

 before, it is hardly noticeable to those 

 who lived in the other states, where 

 they have frost more frequently. 



Hollywood Nurseries. 



LOS ANGELES, CAL. 



The Market. 



During the last week it has been 

 impossible to obtain stock enough to 

 fill orders, and the unusual spectacle 

 of windows filled with Boston ferns, 

 instead of good flowers, has been seen, 

 especially in the second-rate stores. The 

 street fakers and doorway florists took 

 a holiday for a time, but, as' violets 

 and a few poor carnations are arriving, 

 they are gradually returning. One re- 

 sult of the scarcity of flowers has been 

 the quite unprecedented demand for 

 magnolia leaves, these making up well 

 with a few flowers and in some cases 

 without any. 



Indoor roses and carnations have 

 been practically the only standard flow- 

 ers in the market, though orchids have 

 been well represented and there has 

 been a fair supply of cut Easter lilies. 

 Violets were the first flowers to recover 

 after the frost, as the abundant rain 

 suited them well. The local stock is 

 already much better than that shipped 

 in from northern markets, the latter 

 having no fragrance. 



The frost has been a great disturber 

 of business, and wholesalers report col- 

 lections as extremely slow. 



Various Notes. 



H. L. Musser, of the Aggeler & Mus- 

 ser Seed Co., broke his arm recently, 

 when cranking his automobile. 



The Gibraltar Investment Co. has 

 now a little over 1,750,000 olive cut- 

 tings in the sand at its Montebello 

 plant. The capacity of the frames is 

 2,000,000, which mark E. Nolte, the 



mi 



skillful and energetic foreman here, 

 intends to reach shortly. Some of the 

 earlier cuttings are already calloused. 

 The frames are enclosed in a high lath 

 house and are all supplied with bottom 

 heat through the medium of hot water. 

 The sand temperature is kept as near 

 75 degrees as possible and the frames 

 are kept quite close, strips of burlap 

 being fixed on the frame runners to ex- 

 clude air. The olive trees are being 

 prepared for the firm's large holdings 

 at Bloomington and elsewhere, and 

 when one considers that the Montebello 

 plant is only one — and not the largest 

 one — of the units the firm is running. 



then the importance of the olive in- 

 dustry in southern California becomes 

 apparent. Should we get many win- 

 ters like the present, olives would ap- 

 pear to be better property than citrus 

 fruits. - r 



The Germain Seed Co. has broken 

 gi'ound at the Montebello trial grounds 

 and the irrigation system is going in. 

 Large consignments of Cocos plumosa 

 seed are arriving here, the firm having 

 bought heavily. As C. plumosa has 

 stood the recent frost better than any 

 other palm outside of C. australis, it 

 looks as though this grand species will 

 be more largely planted than ever. The 



When You Think Greenhouse, THINK GARLAND 



BEST is Cheapest— Truss Construction is BEST 



C. C. SHAFER, Coast Representative 



GEO. M. GARLAND COMPANY 



Let me figure your needs. Have a Garland House 



when the next frost comes and let the other fellow worry. 



THE CEMENT BENCH THAT MAKES GOOD 



SEE WHAT I HAVE 



Los Angeles now till February 10, 1913 ; 

 mail address. 2i5 W. 14th Street. 



San Francisco and Central Califuriiia 

 February 10 till March lu. 



Mention The KeTlew when you write. 



A SQUARE DEAL TO ALL 



It makes no difference to us whether your order calls for a dollar's worth or a hundred dollars, 

 whether jou are here In Los Angeles or away In Texas or Nevada. Every order entrusted to us will 

 have the same care. We say without fear of contradiction that we are the 



LARGEST SHIPPERS OF CARNATIONS AND VIOLETS 



in Los Angeles and we ask you to send a trial order for these or any other stock. 



S. HURATA & CO. nSrut:.'* 7S1 So. Broadway, Los Antcles, Cal. 



Telephone Main 2987; Home F. 2604 



Mennon roe Keview ^aeo voa write. 



Well Rooted Carnations 



Per 100 Per 1000 



White Enchantress $2.00 $18.00 



Light-pink Enchantress 160 15.00 



Victory l-S" l^** 



All clean stock, true to name, and splendidly 

 rooted. No better plants in California. 



FRANK WILHELM 



Box 91 F-R. F. D. No. 6 Los Ansel**, Cal. 



Mention The Review when you write. 



SHASTA DAISIES 



V*ry Strons Division* 



$1 J50 per 100; $10.00 per 1000; $80.00 per 10.000. 



ASPARAGUS PLUMOSUS 



SeedUngs $1.00perlOO: $ 7J50perlOOO 



From 8-inch pots 4.00 per 100; 36.00 per 1000 



StroDK field plant* 16.00 per 100; 126.00 per 1000 



DiMUDd Bill NmieiT. "K.'S„^g;.^S'." 



Kentia Forsterlana 



Fine, healthy pot stock, in 5-lnch : 



18 Inches high $0.50 each 



24incheshlgh 76each 



80 inches high 1.00 each 



Cash from unknown parties 



HOWARD & SMITH 

 Ninth and Ollv* St*., Lo* Ans*l**, Cal. 



SEEDS FOR PRESENT SOWING 



Special prices to the trade only. 

 C*ntaur*a Iinperlall* Peroz. Tr. Pkt. 



Lavender 3&C 10c 



White 86c lOc 



Yellow 35c 10c 



Mixed 25c 10c 



Sw**t P*a* Per lb. 



Standard 50c 



Spencer 75c 



Per oz. Tr. Pkt. 



Alyssum, dwarf white 2Cc 10c 



Sweet 15c 10c 



Aster, Germain's Giant Comet, 



Branching, mixed $i.00 25c 



separate colors 1.25 25c 



American Branching .75 l.^c 



Ck)cos Plumosa, new seed of assured germination, 

 llO.Ou per 1000 seeds. 



Germain Seed & Plant Co. 



3%6-%8-30 S. Main St.. LOS AN6£L£S, CAL 



Mention The Review when yon write. 



Armacost & Co. 



OCEAN PARK, CAL. 



Leading growers of Asparagus Plumo" 

 SOS. A. Spreageri, Smilax and Asparagus 

 Strings. We ship east to Denver and 

 north to Portland, Ore. 



Mention The Review when you write. 



