Januaby 30, 1913. 



The Florists' Review 



19 



OLD-FASHIONED BOUQUETS. 



The so-called old-fashioned hand 

 bouquets can be made to sell at almost 

 any price the florist pleases, at from 

 50 cents to $5. Those who featured 

 these bouquets in their St. Valentine's 

 windows last year, and in their news- 

 paper advertising, did an extremely 

 large business, some stores selling hun- 

 dreds. 



There has been a great revival in the 

 popularity of these old-time hand bou- 

 quets since the supply houses began 

 offering the appropriate holders. These 

 may be had of paper, in various sizes, 

 at prices so low as not to be worth 

 mentioning, or they may be had of 

 silk, satin and lace, commanding a price 

 greater than many flower stores ever 

 are able to get for a bouquet. 



The making of the bouquet itself is 

 K more or less mechanical operation. 

 Most of the stock must be wired. Sev- 

 eral fine flowers are grouped for a 

 center and around them ring after ring 

 of symmetrically arranged, tight 

 packed blooms is placed, quantity and 

 quality depending on the price to be 

 charged for the bunch and kind de- 

 pending largely on the whim of the 

 designmaker. Almost anything can be 

 used and, in the hands of a person of 

 artistic capabilities, a pleasing result 

 will be achieved. 



Two of the illustrations in this issue 

 of The Review show old-fashioned hand 

 bouquets. One shows the front view 

 of the bunch. The holder can be seen 

 only around the edges of the bouquet. 

 The handhold is concealed, and so is 

 the greater part of the ribbon bow on 

 the front. The other old-fashioned bou- 

 quet is in a heart-shaped red and white 

 hamper, with arrow decorated cover. 

 The supply houses now make it possible, 

 with the infinite variety of accessories, 

 to show a large range of selection in 

 any retail store. 



PIiANTS AS VALENTINES. 



The St. Valentine's day sales have 

 grown so rapidly in the last few years 

 that the plantsmen have come to the 

 front to demand their share of the 

 business. 



In the first place, when the retailers 

 began to push St. Valentine's day, they 

 offered only cut flowers. The public 

 responded most satisfactorily and the 

 increased sales led some of the retailers 

 who grow more or less their own stock 

 to devise ways of offering plants in a 

 form to make them attractive February 

 14. The first attempt merely was to 

 decorate some of the seasonable vari- 

 eties, such as tulips and cyclamens, 

 using heart-shaped spangles, iCupid's 

 darts and other suggestions of the day. 

 Then the supply man, being appeale'd 

 to, offered something better — and it 

 must be confessed that to the ingenuity 

 of the men who manufacture florists' 

 supplies the plantsmen are largely in- 

 debted for the popularity their product 

 has obtained at all special flower days. 



One of the most attractive illustra- 

 tions in this issue shows red and white 

 heart-shaped hampers filled with red 

 tulips and tied with big bows of red 

 ribbon on the cover. The edge of the 

 hamper is planted with small ferns, to 

 relieve an otherwise bare appearance at 

 the base of the tulips. The illustration 

 shows front and back view of the same 

 arrangement. In the first-class flower 

 store where this was photographed last 



The Popular So-callcd Old-fashioned Hand Bouquet. 



St. Valentine's day, not one was left 

 unsold. 



NEW YOEK FEDERATION. 



The New York Federation of Floral 

 Clubs will hold its annual meeting at 

 Ithaca February 12, during Farmers' 

 Week, at the College of Agriculture at 

 Cornell. The following is the program: 



9:00 a. m. "Greenhouse Construction" (illus- 

 trated), by Professor A. C. Beat. 



10.00 a. m. "The Rose and Its Culture" (illus- 

 trated), by Dr. E. M. Mills. 



11:00 a. m. "Twentieth Century Horticulture" 

 (illustrated), by H. A. Bunyard. 



12:00 m. Business session. 



2.00 p. m. "Asters and Tlieir Culture" (Illus- 

 trated), by George Arnold. 



3:00 p. m. "Diseases of Florists' Crops" 

 (round-table tallt). by Dr. D. Reddlck. 



6:30 p. m. Horticultural banquet. 



In connection with the meeting of 

 the Federation of Floral Clubs, an ex- 

 hibition will be held. It is desired that 

 all the growers of new varieties of 

 carnations, roses and other flowers will 

 send in exhibits of their stock for this 

 exhibition. From present indications 

 this will be one of the largest of the 

 midwinter exhibitions, and it is hoped 

 that all growers of novelties will par- 

 ticipate. Special mention should be 

 made of the horticultural banquet and 

 the address by Dean L. H. Bailey to the 

 assembly on the following evening. 



A. C. Beal. 



AMEBICAN GLADIOLUS SOCIETY. 



* 



Public iiotice is hereby given that 

 the following named varieties of gla- 

 dioli have been registered by the nom- 

 enclature committee of the American 

 Gladiolus Society for the originator, 

 John Lewis Childs, Flowerfield, N. Y.: 



Flreflare — Bright, soft salmon-rose, with beauti- 

 fully marlced and rayed center. Flowers large, 

 perfect and of great substance. Spikes stout, 

 compact and perfect in form. 



Fireking — Long, graceful spikes, showing half 

 a dozen immense blooms open at the same time. 

 Color, intense Are scarlet. More brilliant than 

 Brenchleyensis, Cardinal, Mrs. Francis King or 

 any other variety. It Is perfectly grand, and will 

 become the leading cut flower variety of its color. 



Mrs. F. M. Lupton — A distinct light rose, equal 

 to Panama or America. Large, wide-spreading 

 flower and long, perfect spike. 



Kareray — Large, wide-spreading flower of a 

 rare, bright lilac-pink, with carmine flaked 

 throat. It Is a rare and most beautiful and de- 

 sirable shade of color. 



Shedowa — Soft, delicate pink flower, exquisitely 

 marked and mottled in center. Enormous spike 

 and large, wide-spreading flower of perfect form. 



Southampton — An immense spike of large flow- 

 ers. Color, a soft orange-rose, sometimes slightly 

 flaked. White bars and light yellow throat. This 

 is quite a distinct and most pleasing color, and a 

 splendid flower in every way. 



All of the above are of the Childsii 



type. A. C. Beal, 



Chairman of Committee. 



Larchmcnt, N. Y. — John Moll will 

 open a new store shortly. Hitherto all 

 stock has been disposed of at the green- 

 houses. 



