January 30, 1913. 



The Florists* Review 



41 



Cattleyas and Gardenias 



9<ttM.t<* 



A splendid supply of the best 

 quality Gardenias and Oattleyas 

 at attractive prices. 



GARDENIAS— SpeclaJ: 



$3.00 per doz.; $20.00 per 00' 

 Fancy: 



$2 00 per doz. ; $16.00 p r 100 

 As a Special, we will offer tliose in lots of 60 or more, 

 some medium, some longer stems, all good quality flow- 

 ers, at $12.60 per 100. 



CATTI-EY AS— Special . . .$6.00 per doz.; $35.00 per 100 



Medium . . 4.00 per doz. ; 20.00 per 100 



VALLET— Special . . .$4.00 per 100; Extra, $3.00 per 100 



SWEET PEAS— White, pink and lavender, good to 

 medium stems, 60c and 76c per 100; some very choice 

 long stems, $1X)0 per 100. 



^"""HEADQUARTERS FOR GREENS' 



Wild Smilax, $5.00 per case. 



Green or Bronze Galax, $1.60 per 1000; $7.60 per 10,000. 

 Leucothoe Sprays (green and bronze), $1.00 per 100; 



$7.60 per 1000. 

 Green Sheet Moss, $3.60 per bag. 

 Sphagnum Moss, 10-bbl. bales, nicely burlapped, each, 



$4.25; 6-bale lots, each, $1.00; 10-bale lots, each, 



$3.76; 26-bale loU, each, $3.60. 

 Mexican Ivy, $1.00 per 100: $7.80 per 1000. 

 Dagger and Fancy Ferns, $2.00 per 1000. 

 Boxwood, 60-lb. cases, $7.60 each. 



Ribbona and Snpplies — Many new patterns Id ex- 

 clusive Ribbons. Write us for prices on these and on 

 Supplies. g^j^j, shipments can be sent by 



Parcel Post at purchaser's risk. 



S. S. PENNOCK-MEEHAN COMPANY 



PHILADELPHIA 

 I608.1620 Ludlow Street 



THE WHOLESALE FLORISTS OF PHILADELPHIA 

 NEW YORK 

 117 Weat 28tta Street 



Mention The Ravlew when yon writ*. 



WASHINGTON 

 1216 H Street. N. W. 



LILIES 



Daffodils, Sweet Peas, 

 9 Violets, Mignonette 



We will have for delivery March 1 the following rose plants: 



Richmond = Pink Killarney - White Killarney 



Grafted Stock 



Philadelphia Cut Flower Co., 



1517 Sansom Street, 



Philadelphia, Pa. 



OPEN UNTIL 6 P. M. 



Mention The Review when yoa write. 



is reported to have been paid for it. 

 Many growers who saw it at the green- 

 houses of Thomas F. Browne, at Green- 

 field, Mich., thought it superior to any- 

 thing on the market, it being of a 

 beautiful soft pink color, unlike any- 

 thing known, with good, strong stems 

 and general form and appearance such 

 as no other can boast. Other points 

 particularly liked were its free bloom- 

 ing qualities, the fact that it is not a 

 cropper, and its exceptionally strong 

 calyx. It should be of especial interest 

 in this city, as it has been named Phila- 

 delphia. It will be exhibited at all the 

 shows next fall, and disseminated in the 

 season of 1914." 



The Betail Situation. 



There has been a great deal said and 

 written about the enterprise of our 

 wholesalers and growers and the lack of 

 enterprise of our retailers. The retail- 

 ers, with a few exceptions, are charged 

 with being behind the times; they are 

 compared unfavorably with the retailers 

 in other lines of business; their method 



or want of method has been ridiculed. 

 It seems to me that this is unjust. The 

 florists' business in this city is still in 

 its infancy. There are men among us 

 who were in business when the first re- 

 tail stores were opened in the center of 

 the city. These stores paid the growers 

 better prices for a product at wholesale 

 than they could obtain on their own 

 places at retail. As the business grew, 

 the wholesale commission house ap- 

 peared and soon became a necessity. To 

 the magnificent enterprise of the whole- 

 salers is due the splendid shipping busi- 

 ness that has been developed, a business 

 that has encouraged the erection of 

 greenhouse after greenhouse, until today 

 over one-half, probably two-thirds, of 

 the glass around Philadelphia produces 

 for the out-of-town market. In times 

 of overproduction this means that an 

 extraordinary quantity of stock is avail- 

 able for our retailers, stock that is not 

 available generally. Under these un- 

 usual conditions the retailers have made 

 a beginning in educating the public to 

 use flowers when they are cheap. The 



new association just formed is aimed 

 toward making further strides in this 

 direction. Properly managed, it will en- 

 able the retailers to point to what they 

 have accomplished for floriculture with 

 as much pride as can the wholesalers 

 and growers. 



Various Ndtes. 



H. Bayersdorfer & Co. received an 

 order to two-tone 650 baskets; it was 

 executed in their own factory in twenty- 

 four hours. The process of two-toning 

 gives a beautiful finish that is unique 

 and adds rigidity. 



Joseph Josephs, one time king of the 

 fakers, now a thriving Columbia ave- 

 nue retailer, will open a new store at 

 the northwest corner of Thirteenth and 

 Market streets about February 1, His 

 brother, A. Josephs, will be in charge. 



The publicity committee of the Retail 

 Flower Dealers' Association consists of 

 A. E. Bolster, J. Liddon PennOck and 

 Charles Henry Fox. 



Mrs. Alford H. Pike opened a retail 

 store in Bryn Mawr, Pa., January 25, 



