i4 



The Florists^ Review 



jAZiUABY 30. 1913. 



Flower 



Boxes That Are Distinctive 



Neat Printing — High Quality 



and Finish of Material 

 give distinction to 



Sefton 



■IIUB 



Folding Cut Flower and 

 Corrugated Design Style 



Florists' Boxes 



Equalize and standardize the quality of your packages and floral effects. Have them recognized by 

 uniformity of neatness, attractiveness and safety in protection. The result will be increased orders. 



THE SEFTON MFG. COMPANY, 1333 West 3Sth St, Chicago 



mil FACTORIES: Chicago, 111. Anderson, Ind. Brooklyn, N. Y. Illlllilillllllllllll 



Mention The Review when yon write. 



Cut Flowers 



Greens 



Florists' 



Supplies 

 Wire Woric 



Fancy Cut Feme per 1000, $ 1.76 



Green Sheet MosB per t>ale, 1.00 



Green Sheet Moes ...per 6 bales, 4.60 



Green Sheet Moss ...per 10 tmles, 9.00 



Green Sheet Moss . . .per 20 bales, 17.00 



Sphagnum per bale, 1.60 



Green and Bronze Galax. .per 1000, .76 



Wild Smilax perorate, 6.00 



Green Leucothoe Sprays.per 1000, 4.00 



WIRi: HANGING BASKETS— 6 at dozen rate, 50 at lOO rate. 



IC-in. disc, G in. deep..doz., $1.00; 100, $ 7.60 14-in. disc, 9 in. deep..doz., $1.60; 100, $12.50 



12-ln. disc, 8 In. deep..doz., 1.15; 100, 9.60 16-ln. disc. 10 In. deep..doz., 2.26: 100, 17.26 



18-in. disc, 12 In. deep..doz., $3.00: 100, $22.60 



Prices on larger sizes quoted on application. Our catalogue on Florists' Wire Work for 

 the asking. Special discount on January and February orders. Our Florists' Supply Dept. Is 

 complete. All kinds of Cut Flowers In season. 



If yon are a buyer or seller, write, wire or phone 



WILLIAM MURPHY, 



WhoUsal* Commission 

 IFIorist. 



Mention The Review when you write 



309 Hiin Stnet, CINCINNATI. O. 



The waiters' strike is paralyzing the 

 business of the large hotels. This unfor- 

 tunate condition of affairs, if it contin- 

 ues, will add another to the burdens of 

 the florists' industry. 



Various Notes. 



Secretary Coughlin, of the Newport 

 Horticultural Society, was in town last 

 week, a guest of Harry A, Bunyard. 

 Mr. Bunyard lectured January 28 at 

 Newport. «. * " 



The interesting fes(*rfre of the win- 

 dow of Stumpp & Walter Co. last week 

 was the novelty in its poultry depart- 

 ment, large crowds enjoying the bantam 

 show. 



Walter Mottj of Newburgh, is now 

 with Benjamin Hammond, of Fishkill- 

 OB-the-Hudson. 



The wife of David F. Fleming, super- 

 intendent of parks at Newark,, was 

 found unconscious from gas poisoning 

 January 20 at her home there, and (fted 

 shortly after. Mr. Fleming also was 

 overcome and narrowly escaped asphyxi- 

 ation. 



The decorations by Alex. McConnell 

 for the Gould-Shepard wedding last 

 week are the talk of the town. Mr. 

 McConnell had his force of artists at 

 Tarrytown several days. American 

 Beauties, Chatenay and Killarney roses, 

 cattleyas and valley were used unstint- 

 edly. The effect T»Bi8 said to be exqui- 

 site, and the popular bride certainly 

 deserved the best work of her family 

 florist, Mr. McConnell having handled 

 all the floral and landscape work of the 

 Gould family for a generation. 



L. W, Kervan leaves this week for 

 his annual holiday at Miami, Fla., and 

 will remain until April. Business con- 

 tinues excellent with this house, in all 

 green goods lines, the call for wild 

 smilax being especially insistent. Great 

 quantities of this were used in the auto 

 show decorations. 



J. J. Coan, manager of the Growers 

 Cut Flower Co.; Harry Weston, the 

 president, and H. Kretchmar, of West 

 Nyack, N. Y., made a flying visit in 



WHY FAILURES RESULT. 



The foliowInK Is an abstract from a communication rocolvod: 



"I would like you to advise me how much Aphine to use. . . . The rea- 

 son I make this inquiry of you direct is: I used Aphine in my house (for green 

 aphis) in a mixture of one teaspoonful* to each quart of water without success. 

 • . . This is the way Aphine was used by party giving me information. . ," 



(*Diroctions— six tsaspoonffuls)'' 



Had the inquirer followed directions, instead of accepting advice of the 

 friend, his results would have been different. 



In this instance Aphine was not condemned, but information sought of the 

 manufacturer and advice given in reply— carefully follow directions— then your 

 results will be satisfactory. 



How many, failing to get satisfactory results from a product after using 

 according to someone's suggestions and not following directions, have con- 

 demned that product; whereas, investigation may have turned failure into suc- 

 cess for you? 



"The Wise Man Seeketh Knowledge." 



For full information see advertisement, page 1 1(5. 

 Special prices on quantity to commercial growers. 



FISH FOOD 



100 per cent profit for the store florists. 

 Cost yon 66c per dozen boxes. You sell for 

 10c per box. 



M»nMoo Th# R»Tl»w when yon writ*). 



thejr auto to many of the company's 

 growers on Long Island last week. 



George Cotsonas was receiving con- 

 gratulations last week on the arrival 

 of his third son. 



Secretary J. J. Fellouris, of the Greek- 

 American Florists' Association, says 

 their sixth annual ball, February 20, at 

 Terrace Garden will be the greatest the 

 society has ever held. 



Phil. Ditzenberger, foreman for H. E. 

 Froment, has recovered from a severe 

 attack of the grip. 



Miss Roessler succeeds Miss Smedley 

 as bookkeeper for J. K. Allen. 



Angelo Dentale, of the Young & Nu- 



I Plants Sell Better 





when the ugly clay pots 

 are hidden by the at^ 

 tractive and artistic 



EVER.READY 



POT COVERS. 



Strong cardboard 

 foundation. Best qual- 

 ity waterproof crepe 

 paper, silk fiber ribbon 

 ties at top and bottom. 

 Firmly held with im- 

 proved metal fastenings. Furnished in four 

 colors and many sizes. Write for samples 

 and price list today. Send 10c for postage. 

 I BVEB-BBADT FLOWEB POT COTEB CO. 

 1*6 Hgghea Ave., Buffalo, N. Y. 



Mention The Review when yon write. 



gent force, has been ill, just escaping an 

 operation for appendicitis. 



January 27 the gathering of rthe gar- 

 deners at Morristown, for the Mbrtis 

 County Horticultural Society's annual 

 dinner, was a great affair, the National 



