74 



The Florists' Review 



Januabv 30, 1913. 



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Pacific Coast Department 



1 



LOS ANGELES, CAL. 



The Market. 



There is still practically nothing com- 

 ing into the market from outdoors, and 

 those wholesalers who depend entirely 

 on this class of stock for their trade are 

 nearly at a standstill. Violets are the 

 only flowers that arrive in any quantity 

 and these lack fragrance and size. Some 

 of the doorway and curbstone florists 

 have started in business again, but the 

 carnations they are showing are poor 

 caricatures of flowers. One wonders 

 where the better class of retailers find 

 stock enough to keep going on their 

 funeral work, which has been quite 

 brisk of late. Magnolia leaves and 

 other colored foliage have sold better 

 than for many years, as well as cycas 

 and similar prepared stock. 



Roses are coming in good shape from 

 indoors; the Killarneys are better than 

 for a long time. Beauties are also good 

 now, though Prima Donna cuts in on 

 the Beauty trade quite a little. This 

 grand rose is making great headway 

 among florists everywhere it has been 

 tried. Carnations from inside are fine 

 in color, large and of good substance, 

 but there are not enough to go around. 

 A steady demand for plants of all kinds 

 has kept up since cut flowers have been 

 so scarce. 



Various Notes. 



Howard & Smith have taken out the 

 temporary fittings used in their new 

 store at Ninth and Olive streets and are 

 now rushing the indoor work to comple- 

 tion. This will surely be a grand store. 

 The size, over all, of the store room is 

 oO X 75 feet, with large plate glass win- 

 dows extending the entire length of the 

 east and south fronts. One of the 

 large windows will be used for the 

 flower department, another for seeds 

 and the others for plants and general 

 supplies, as needed. As showing the 

 value that Howard & Smith place on 

 the fine old bamboos and palms which 

 stand on this, the old Howard home 

 stead, I should like to mention that 

 they have set their building back many 

 feet on an almost priceless building site 

 in the center of the city and have 

 made a recess or set-oflF at the rear, 

 in order to avoid cutting or in any way 

 injuring them. Alive to all the possi- 

 bilities of the business, they spend a 

 fortune on their new premises; yet 

 their sense of the value of these beauti- 

 ful old specimens has led them to give 

 up this valuable land so they shall not 

 be injured. In the future the far-seeing 

 policy of Fred Howard and his brothers 

 and Geo. W. Smith will be more and 

 more apparent, for their store will not 

 only be beautiful in itself, but will be 

 in a setting that probably no other 

 store in the world possesses. Above the 

 store, on a mezzanine floor, are the 

 offices, up-to-date in every respect, with 

 separate rooms for each of the depart- 

 ment heads, the general office staff and 

 the outdoor men, so that each one can 

 carry on his work without interfering 

 with others or distracting their atten- 

 tion. A large consei'vatory, 35x75 

 feet, is to be built in the rear. 



Geo. M. Garland, of Des Plaines, HI., 

 has been in the city for some few days, 

 on business connected with greenhouse 

 construction here. He is also working 

 on a scheme for frost-protection, the 

 details of which are not public property 

 yet, Mr. Garland's health has some- 

 thing to do with his stay in California. 



Among the recent funeral orders at 

 O. C. Saakes' store was a magnificent 

 casket cover of Beauty roses, a costly 

 and effective piece. 



Fine bulbous stock is now arriving 

 at the store of the H. N. Gage Co. from 

 the Montebello ranch. Morris is sure 

 ' ' some carpenter. ' ' 



Andrew Druce, one of the errand 

 boys in the employ of the Ingleside Flo- 

 ral Co., was run down by an automobile 

 when riding his bicycle, and seriously 

 injured, January 20. 



The Los Angeles Flower Market has 

 been incorporated, with a capital stock 

 of $10,000. Manager Charles Morton 

 holds ninety-eight per cent of the stock. 

 Mr. Morton has also ordered a new 

 Buick, so business is evidently "going 

 strong. ' ' 



Armacost & Co., of Ocean Park, con- 

 tinue to ship fine Lilium Harrisii to the 

 market and they sell well during the 

 scarcitv of other flowers. 



When You Think Greenhouse, THINK GARLAND 



BEST is Cheapest— Truss Construction is BEST 



C. C. SHAFER, Coast Representative 



GEO. M. GARLAND COMPANY 



Let me figure your needs. Have a Garland House 



when the next frost comes and let the other fellow worry. 



THE CEMENT BENCH THAT MAKES GOOD 



SEE WHAT I HAVE 



Los Angeles now till February 10,1913; 

 mall addrebs, 215 W. 14tli Street. 



San Francisco and Central California 

 February 10 till March lU. 



Mention Ths BsTlew when yon writs. 



A SQUARE DEAL TO ALL 



It makes no difference to us whether your order calls for a dollar's worth or a hundred dollars, 

 whether jou are heie In Los Angeles or away In Texas or Nevada. Every order entrusted to us will 

 have the same care. We say without fear of contradiction that we are the 



LARGEST SfflPPERS OF CARNATIONS AND VIOLETS 



In Los Angeles and we ask you to send a trial order for these or any other stock. 



S. NURATA & CO. ^o'rtt';.'' 7S1 So. Broidway, Us Angeles, Cil. 



Telephone Main 2987; Home F. 2604 



ttenaon Ine Keview «aei vou write. 



Well Rooted Carnations 



Per 100 Per 1000 



White Enchantress 12.00 $18.00 



Light-pink Enchantress 1 60 lo.oo 



Victory ^-^ ^^^ 



Ul clean stoek, true to name, and splendidly 

 rooted. No better plants in California. 



FRANK WILHELM 



Box 91 F-B. F. D. No. 6 Los AnsaUs, C«l. 



Mention The Review when you write. 



SHASTA DAISIES 



Vary Strenc Divisions 



$1J50 per 100; $10.00 per 1000; $80.00 per 10.000. 



ASPARAGUS PLUMOSUS 



SeedUnirs $ 1.00 per 100; $ 7J»perlOOO 



From 3-lnch pots 4.00 per.lQO; 36.00 per 1000 



Strong field planta 16.00 per 100; 126.00 per 1000 



Diamond Hill Nuneryt lob Ansrefes, clf." 



Kentia Forsterlana 



Fine, healthy pot stock, in 5-lnch : 



18 Inches high 10.50 each 



24 inches high ,15®**'? 



80 inches high •-• lO^'each 



Cash from unknown parties 



HOWARD & SMITH 



Ninth and 0|lv« Sts^ Los Ansoios. Cai. 



SEEDS FOR PRESENT SOWING 



Spf cial prices to the trade only. 

 Contaursa Impeiiallo Per o/. Tr. Pkt. 



Lavender 36c 10c 



White 36c 10c 



Yellow 36c 10c 



Mixed 25c 10c 



Sweet Peas Per lb. 



Standard 50c 



Spencer 76c 



I'er oz. Tr. Pkt. 



Alyssum, dwarf white 20c 10c 



8»K'et 15c 10c 



Aster, Germain'.s Oiant Comet, 



Branching, mixed $1.00 25c 



separate colors 1.2.5 25c 



American Branching 7o Ifc 



Cocos Plumosa, new seed of assured germination. 

 ' $10.0u per 1000 seeds. 



Germain Seed & Plant Co. 



326-28-30 S. Main St., LOS ANGELES. C A L 



Mention The Review when you write. 



Armacost & Co* 



OCEAN PARK, CAL. 



Leading growers of Asparagus Plumo- 

 sus. A. Sprengeri. Smilax and Asparagus 

 Strings. We ship east to Denrer and 

 north to Portland. Ore. 



Mention The Reylew when you write. 



