Fkbruam 6, 1913. 



The Florists* Review 



11 



Note the Appearance of Strength in the Baskef; it is an Important Factor in the Arrangement. 



tttde of beautiful eflfects with the above 

 ae the foundation plan. M. P. 



GOOD BETUBNS. 



An advertiser who used the Classified 

 department of The Eeview to move his 

 surplus stock gives the following ac- 

 count of the result of his January ad- 

 vertising: 



In remitting for my January advertising, while 

 ttiankiug you for your service, perhaps you will 

 be Interested in the record: 



Cash orders $151.50 



Orders to ship C. O. D 25.75 



building rented their space for from $3 

 to $5 per foot; and also considering 

 the fact that an exhibitor is putting his 

 goods before the greatest buying public 

 in the world. ' ' 



Total $177.25 



This was at an expense of $4.70 for adver- 

 tising and does not take into acount a number 

 of inquiries I received from which business 

 probably will come later. The Review certainly 

 does the business for me. — C. W. Harrold, 

 Decatur, 111., February 3, 1913. 



THE COST OF SPACE. 



The publicity committee of the Na- 

 tional Flower Show says: 



"Some of the commercial firms think 

 the price of 75 cents, $1 and $1.50 per 

 foot, according to location, for space in 

 the trade exhibition section is too high, 

 but it must be remembered that condi- 

 tions in New York are very different 

 from those found in small towns. The 

 building in which the show will be held 

 rents for $2,000 per day; the lighting 

 and other essentials are additional 

 items; and while the S. A. F, has an 

 agreement with the International Ex- 

 position Co. which relieves the society 

 of much direct responsibility, still it 

 will have to be provided for. The cost 

 of space, however, if any business man 

 will sit down and conscientiously figure 

 it out, is really little considering the 

 fact that automobile shows in the same 



VIOLETS FLOWEEING POORLY. 



Last fall, in a solid bed in a violet 

 house 18 X 100 feet, I put one inch of 

 stable manure, 100 pounds of sheep ma- 

 nure and 100 pounds of bone flour. I 

 spaded this thoroughly and put the 

 plants in. The plants are free from 

 insects of any kind and look healthy; 

 yet they have but few flowers, though 

 they are nice ones. What would you 

 suggest to make them bloom more 

 freely? I maintain a night tempera- 

 ture of 42 to 45 degrees. The variety 

 is Princess of Wales. E. A. 



You do not state when you housed 

 your single violets. A rather common 

 mistake is to plant too early. They 

 should be left out until they have had 



one or two freezings — not severe frosts, 

 but an exposure to a minimum of 25 to 

 30 degrees checks their exuberant leaf 

 growth and tends to make them flower 

 more freely. Your night temperature, 

 42 to 45 degrees, is a little too high for 

 Princess of Wales; 40 degrees is better. 

 The higher figures are all right for the 

 doubles, but they cause too much leaf 

 growth on the singles, at the expense 

 of flowers. 



Your compost was well prepared, al- 

 though I should have preferred to leave 

 out the bone. In order to help in mak- 

 ing them bloom more freely the rest 

 of the season, I would suggest giving 

 the plants a light freezing, say 29 or 

 30 degrees, for a few hours. This will 

 not harm them at all, and it invariably 

 much improves the flower crop. The 

 present season has, in the main, been 

 abnormally warm for violets, and many 

 growers complain of the plants flower- 

 i -g less freely than usual. 



HYDRANGEAS. 



Will someone through the columns 

 of The Review tell something of how 

 to force hydrangeas for Decoration 

 day, what variety, when to start them, 

 what kind of soil, the temperature and 

 any other information that will help 

 those who have not had any experience 

 with forcing hydrangeas? J. N. S. 



Hydrangea otaksa is the variety 

 mostly grown. There are blue and 

 pink forms of this. The color depends 

 to some extent on the character of the 

 soil in which they are grown. With 

 iron in the soil, or by adding alum to 

 the water, some growers claim to be 



