Febbdaet 6, 1913. 



The Florists^ Review 



17 



J-S.4-; 



•if ■■?*«• * 





One of Fotir Houses of Beauties Grown by Mor|;en & Seubold, Huntingburg, Ind, 



"Buy of the Producer." 



We want cooperation rather than 

 competition and unless we have it 

 there will be more florists selling their 

 own product direct to the real market, 

 and that is the people. Consider the 

 possibilities of the parcel post and the 

 demand that has come from the people. 

 "Buy from the producer," is the 

 watchword of modern times and they 

 are doing it more and more in every 

 line of business. It is to be regretted 

 that plants are not included under par- 

 cel post rates, as well as cut flowers. 

 Consider the possibility of an organ- 

 ization of growers with a chain of 

 stores spending the money they are 

 now paying for commissions in proper 

 publicity and advertising, catering to 

 the people direct, bidding for parcel 

 post shipments to be made direct from 

 the greenhouses. This class of business 

 would be a big feature. The people 

 enjoy buying from the real source of 

 supply and they like to buy direct from 

 the greenhouse, as experience has 

 proven. The parcel post has aided in 

 making such an arrangement possible. 



I tell you, gentlemen, we are all in 

 the same boat. We do not want com- 

 petition. We want cooperation, but un- 

 less there is cooperation of retailers, 

 wholesalers and growers there will be 

 competition and plenty of it. Some of 

 us may then realize that we allowed 

 the goose that lays the golden eggs to 

 starve to death for lack of business 

 sense. 



A link in the chain that binds us all 

 together is the local florists' club. It 

 is to be hoped that the Florists' Club 

 of Philadelphia has proven this to the 

 local people, that the florists' business 

 in Philadelphia is on the level, that it 

 has educated them to the fact that you 

 are producing for them the best prod- 

 ucts of American floriculture, that you 

 have made Philadelphia and the state 



of Pennsylvania proud of its flowers. 

 If not, your mission has not been ac- 

 complished, but you have the founda- 

 tion to work with right here in the 

 club. Every dollar that you spend col- 

 lectively to boom your business, and 

 put it before the public in its true 

 light, will come back to you individu- 

 ally many times over. You have a new 

 organization here in Philadelphia, the 

 retail florists' organization. Let us 

 hope that it will be conducted as an 

 organization of business men, in sym- 

 pathy with the grower and his prob- 

 lems, willing to meet with you, becom- 

 ing a part of your organization, aiding 

 in solving the problem of getting flow- 

 ers to the real market — the people. 



I am not under the impression that 

 this talk to you tonight is going to be 

 a heal-all; that everything will follow 

 the course I have mapped out; but if 

 it gives you the basis for thought and 

 aids in strengthening the bond of fel- 

 lowship and helps to impress on you the 

 fact that our interests are mutual, I 

 shall be satisfied. 



MOBGEN'S THBEE ESSENTIALS. 



Peter Morgen, of Huntingburg, Ind., 

 says there are three cardinal points in 

 the successful growing of American 

 Beauties. According to Mr. Morgen, 

 the first requisite is the proper heating 

 system; without it there is no use to 

 try to grow Beauties. The second point 

 of importance is the watering, and the 

 third is the feeding. There can be no 

 set rules for Beauty culture, according 

 to Mr. Morgen. The water and feeding 

 must be given at the right time, which 

 can only be told by the grower's eye. 

 "No matter how long a man has been 

 in the business, if his eye is not a good 

 measure of the needs of his plants he 

 is not worth 2 cents as a grower," he 

 saj's. Mr. Morgen, whose firm is Mor- 



gen & Seubold, has four houses of 

 Beauties. Each house is 25x300, so 

 that the total number of plants is 

 16,000. The measure of his success in 

 bringing the plants into bloom when 

 wanted is the statement that December 

 21 to 24 he cut 8,000 flowers. The heat- 

 ing system he uses is high pressure 

 steam controlled by a reducing valve, 

 with the condensation returned by 

 Morehead traps. 



The only roses on the place besides 

 the Beauties are 1,000 plants of Kil- 

 larney, from which the average cut for 

 the four days preceding Christmas was 

 287 flowers. One of the accompanying 

 illustrations shows Mr. Morgen in one 

 of his carnation houses, which are 23x 

 115. He grows Enchantress varieties 

 and Beacon and has as good success 

 with these as with his roses. His fall 

 crop of Chadwick mums made last sea- 

 son one of the best he has had. 



ASTEBS FOB MEMOBIAL DAY. 



I should like to know when will be 

 a good time to sow aster seed in trays 

 in a greenhouse, so they can be potted 

 off and I can get cut flowers from them 

 by Decoration day. Which kinds will 

 be the best to sow in white, pink and 

 lavender, so I can get large flowers? 



J. J. S. 



The asters for Memorial day must be 

 started in flats at once. This date is 

 early for even the earliest asters, how- 

 ever. Early Wonder comes in ahead 

 of Queen of the Earlies by' some days 

 and would be the best kind to grow. 

 It can be had in white and pink shades, 

 but I am not sure whether any laven- 

 der has yet been offered. The pink and 

 white are the popular shades. I should 

 prefer to transplant the seedlings into 

 flats rather than pot them off. Asters 

 lift with good balls, just the reverse of 

 stocks. C. W. 



