56 



The Florists^ Review 



February 6, 1913. 



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Of all the means empl< 

 The ffeJ^ifzr the most 

 to be telling the story in 

 Hence this announcemei 



Space 

 Reserv 



**And say, those iWo double-page spreads were mighty good pullers."- 

 •y : - Evergreen, Ala., December 15, 1911. So he 



Advertisers have come to realize tliat this 2-page spread 



The Review is READ by practically every buyer in t 



||F|I/^ MTFOp^ I The double-page spread Is so big and always so wel 

 |l|jl.ll II AIj ^ ) The Impression created in the mind of each reader is tb 



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In his merchandise— else he would not use such str 



Two, Three or even Five Double=P 



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Space in The Review is like post- 

 age stamps as far as price goes. 

 The same rates to every advertiser 

 for the same service. 



Oneinob, $ 1.00 eaoli Insertion 



i4p«K0. 7.50 :: 



13 '^ 10.00 •• 



»« •• 15.00 •• 



'1 •• 80.00 •♦ 



^ SiMtcea, 60.00 " 



f: A discount of 10% is allowed to 

 jfcll whojmake contracts covering 

 ^ch issue for 3 months; 20% for 6 

 'teonths and 30% on yearly con- 

 tracts. 



Classified and Want or For Sale 

 advertisements are 10c per line net. 



No extra discount to advertising 

 agents. 



No cash discount. 



ONLY ONE EACH WEEK CAN HAV 



where the type prints right across the margfins between the pages. It's^ 

 page spread is the same as for two separate pages. That's ONE of the r( 

 Far-seeing advertisers have reserved the double-page center for a 1 

 Perhaps you can get them later, but you're sure of it if you speak now. 

 sign, tear off and mail it to The Review and the special position will be he 



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The Florists' Pnblishit 



The Review has credited Advertising and charged Expens^f 



lars would have cost $107.00 for Ic staiia 



508 South Dearborjt 



isclr 

 all a 



