The Florists^ Review 



Kebruarv 13, 1918. 



Index to Advertisers 



Page 106 



OONTSNTB. 



The Retail Florist § 



— Pushing It Along • • • • ,• » 



— A Conservatory Entrance (lllus.j » 



— Pushing Special Days » 



— The Fox Studio........ » 



Orchids— Calanthes (Ulus. ) 10 



Gladioli 



. 10 



Violets— Violets In California (Ulus.) 11 



Fansles on Hillside. .........•••• • ij 



Carnations— Topping the Side Shoots ijS 



— Holding for July Crop i^ 



Indiana State Florists......... " 



Seasonable Suggestions— Primulas i^ 



Snapdragon Aurora (Ulus.) i» 



Samples for Instructors ig 



American Rose Society ig 



The Western Association |^ 



European Notes J° 



Dahlia Society ■ " 



The Publicity Propaganda i* 



Evansville, Ind • " 



Sawyer's Aster Field (Ulus.) Ig 



Pittsburgh 1° 



Boston f 2 



Richmond, Ind. •••••••••;;> 14 



James S. Wilson (portrait) i' 



New York ]% 



Rochester, N. T |° 



Washington |g 



Columbus, Is 



Milwaukee iS 



Dayton. .tj^ 



Cleveland, -Xf. 



New Orleans S" 



Obituary 



21 



— John H. Walzl ^} 



— Mrs. Jacob Blicker f^ 



— Michael Crowley ^^ 



— A. F. Furbush 5| 



Springfield, O f,^ 



Toledo, O. •. ;{ 



Yonkers, N. Y -| 



Tulips Failing to Flower -a 



The Little Liners -^ 



Chicago oo 



Philadelphia r;° 



Cincinnati :',i 



Lancaster, Pa •.JJ 



St. L<inis -'5 



Syracuse, N. Y jf 



Steamer Sailings •** 



Seed Trade News 2x 



— Peas in Idaho Jj 



— To Extefid Impure Seed Law 2i 



— Refunds on Imports ^8 



— Catalogues Received JS 



Pacific Coast Department *J^ 



— Los Angeles «* 



— San Francisco *J° 



— Seattle. Wash «* 



— Portland, Ore L'^ 



Nursery News i^ 



— Testing the Colorado Law i^ 



— Tennessee Officers i^ 



— Colorado Blue Spruce if 



Nashville, Tenn i* 



Hartford, Conn i." 



Springfield. Mass '» 



Hopklnsvllle. Ky g" 



Louisville, Ky 5| 



Greenhouse Heating • ^ 



— Remodeling A Heating System 96 



■ — In Southeastern Michigan jro 



— A Michigan Vegetable House 97 



Providence ,)?? 



Indianapolis, Ind i«" 



Detroit ]^i 



Kansas Pity. Mo '"* 



A GOOD PAIB. 



The trade is saying many pleasant 

 things of The Keview's Album of De- 

 signs, the second edition of which 

 recently was issued: 



Enclosed is my check for $4, of which |3 Is 

 payment for the Albums of Designs, good for the 

 money, and $1 for another year of The Review, 

 which I couldn't get along without.— Arthur M. 

 Briscoe Charles City, la., February 6, 1913. 



Woonsocket, E. I.— Edward Stanley 

 had a narrow escape in a big wind 

 storm that carried away the awning 

 from his store just at an exceedingly 

 busy time. 



Hilo, Hawaii.— C. J. Austin, who for 

 the last vear and a half has been pro- 

 prietor oif a market garden near Hono- 

 lulu, is now making arrangements to 

 start in business here as a florist, and 

 one of his first preparations was to sub- 

 scribe for The -Review. From 1900 to 

 1903 he was employed as nurseryman 

 at the government nursery in Honolulu, 

 and since that time he has been en- 

 gaged more or less in experimental work 

 with both flowers and vegetables. 



THE FLORISTS' REVIEW 



Q. L. GRANT, Editor and Mamaokb. 



PCBUSHKD KVEBT THUB8DAT BT 



The FLORISTS' Publishing Co 



580-S60 Caxton BulldlnKt 

 508 South Dearborn St., ChlcaKO. 



Tklephonk, Hakbison 5429. 



bxaibtxbzo oabi^e addbx88, flobtikw. ohioago 



Nkw Tobk Offick: 



1310 Forty-Ninth St Brooklyn, N. Y. 



TxuiPBONE, 2632 W. Borough Park. 

 J . Austin IShaw, Manaqeb. 



Subscription price, 11.00 a year To Canada. t2.00 

 To £urope, $2^50. 



Advertising rates quoted upon request. Only 

 strictly trade advertising accepted. 



Advertisements must reach us by 6 p. m. Tuesday, 

 to insure insertion in the Issue of that week. 



Entered as second class matter December 3. 1897. 

 at the post-office at Chicago, 111., under the act of 

 March 3. 1870. 



This paper is a member of the Oblcago Trade 

 Press Association. 



B00IET7 OF AXDBIOAK FLOBISIS. 

 Incorporated by Act of Congress, March 4, 1901. 



Offlcera for 1013: President, J. K. M. L. 

 Farquhar, Boston, Mass.; vice-president, Theo- 

 dore Wirth, Minneapolis; secretary, John Tonng, 

 64 W. 28th St., New York City; treasurer, W. f. 

 Kasting, BnfTalo. 



Third National Flower Show, New York, April 

 5 to 12, 1913. 



Twenty-ninth annual convention, Minneapolis, 

 Minn., August 10 to 22, 1013. 



Results bring advertising. 

 The Review brings results. 



Invoices in the usual commercial form 

 may be enclosed in parcel post packages, 

 under an order issued by the post-office 

 department last week. 



Charles Willis Ward evidently is en- 

 joying life in the south, to judge from 

 the illustrations in Outdoor World, the 

 handsomely printed New York magazine, 

 of which he is president. 



There is a growing disposition on the 

 part of cut flower producers to find out 

 just what it costs per square foot of 

 bench to operate a greenhouse, and just 

 what each crop is worth per foot. 



He is the wise advertiser who sees to 

 it that complete satisfaction follows every 

 sale — but the way to do it is not by re- 

 placing stock or refunding money; in- 

 stead, see that the stock gives satisfac- 

 tion in the first place. 



Says a man who isn't neglectful: 

 ' ' Oare, in a business, may almost amount 

 to monopoly in that business." It's 

 worth thinking about. 



There have of late been an unusual- 

 number of complaints of the non-arrival 

 of The Review. It must be the fault of 

 the post-ofSce, as the papers are mailed 

 regularly. Any subscriber who misses a 

 copy will confer a favor on the pub- 

 lishers by writing for another. 



Turn back to last week's issue of The 

 Review and read again the address of 

 Wallace R. Pierson as delivered before 

 the Florists' Club of Philadelphia. It is 

 without doubt the most accurate sum- 

 ming up of trade conditions ever typed 

 and in it there is food for thought for 

 everyone who looks to the florists' busi- 

 ness for a livelihood. 



THE LITTLE LINERS. 



This week The Review breaks alt 

 records for Classified plant advertising,, 

 although the high water mark is not 

 usually reached until April or May. The 

 department has increased at the rate 

 of nearly a page a week for the last 

 four weeks. 



The interesting part of this Classified 

 department is that the advertisements 

 come practically unsolicited, from those 

 who have used them before with satis- 

 factory results, or from subscribers who 

 are in the habit of consulting the Class- 

 ified ads when in need of stock and 

 who naturally try them when they have 

 some little surplus of their own they 

 want to move. 



Here is the how: 



riease discontinue the petunia aU; more orders 

 than I can fill. — B. B. Pohlmann, Rockford, 111., 

 February 5, 1913. 



I'leaso dlscontinua my pansy ad; all sold out; 

 had flue business. — J. H. Krone, Jr., Fort Smith, 

 Ark., February 5, 1013. 



CHICAGO. 



The Great Central Market. 



The social season prior to Ash 

 Wednesday closed with a good run of 

 business, but nothing to disturb the 

 equilibrium of the market. There was 

 the customary slump with the arrival 

 of Lent, and the week just closed has 

 been extremely dull, appearing, prob- 

 ably, duller than it really was because 

 of extremely large quantities of stock 

 on the market. Some do not agree 

 with the statement, but the consensus- 

 of opinion is that there never before 

 have been so many flowers on the mar- 

 ket in the first two weeks of February 

 as has been the case this year. 



There is no scarcity of anything. 

 Some of the wholesalers have few short 

 roses, but the special demand for these 

 has subsided and most of the houses 

 state they now are able to fill all the 

 orders that come in. There is an abun- 

 dance of long roses, although the sup- 

 ply has not yet begun to affect prices^ 

 adversely. Beauties are not over- 

 abundant. Strictly first-class long, 

 stock is commanding a good price, be- 

 cause no large proportion of the re- 

 ceipts answor this description. The 

 supply of medium and short Beauties 

 is larger than it has been at any time 

 since Christmas. 



Carnations have come into full crop 

 and during the last week have afforde<l 

 the wholesalers much trouble. Appar- 

 ently the out-of-town retailers mostly 

 have local supplies, and city trade has 

 not been sufficient to consume the heaw 



