10 



The Florists^ Review 



Febbdarv 20, 1913. 



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m 



Send Flowers For Your Vale ntine 



The Most Beauriful, Appropriate and the Most At 



The sentiment of St Valentine's Day oan be best expressed by the 

 gift of the beautiful flowers that are displayed in such wonderful vjm*!- 

 ety and profusion by our (Columbus florists. ''^'_ 



What greater delight can be experienced by the one you love th|h 

 that in the gift of cut flowers, plants, designs artistically arranged, 

 fragrant bouquets and floral baskets. The names listed below are our 

 leading florists, alphabetically arranged, who either grow or are sup- 

 plied with the freshest flowers that can be grown. 



Be a part of this now universal observance of St Valentine's Day. 

 These florists anticipated and prepared ' for your wants through the 

 long period of greenhouse development Valen^ne flowers at uni- 

 formly moderate prices. 



COLUMBUS' LEADING FLORISTS 



n< An nonl Co.— Cil 9M9: Bell. M. 1144 



Wm. J. 



jt. 4(UT: Bell, Hilltofi IM. 



Ikaak A. »HpL—BtU, N Z73 



Cvttwc 1 



B«ll. M 



Florkt»— North 5379. 

 Ploral Ob. 

 iG«r<M On- 13«3: 



Avf^ Plonl Co. — Ol- 



1«IU: Bdl. NoRh ZJI 



Howard • Co_Cll. 4n> 

 Tb« LiviaiMM l«ad Co.— 4 

 a»M. B«ll. M. Ml. 



I Plaml Co.— Ci( I 



-Bell. M )4>« 



XI73. Bell, M 73<7. 



Hintor 1074. 



Undorwood Bra*^ 



Bell. Eaa lit) 

 Tko Wlooa iMd 



iL nU. Bell. 



One of the Cooperative Adverlisemeots of Twenty-one G>Iunibtic Florbts. 



fact of all these combined forces seemed 

 to have given each of \is a new inspira- 

 tion, and seldom have more beautiful 

 bouquets, designs, corsages^ etcT^l^ggu 

 conceived and executed. The sales" ^iV 

 far and away greater than any other 

 year in my recollection and almost every 

 member of the combined florists unites 

 in saying that it was the greatest 

 single effort for a general good that 

 we have ever attempted. 



"It will require no effort to again 

 get all of us together for Easter; in 

 faQt, preparations are already under 

 way and this time we will use a- page. 

 And the papers have assured us that 

 they will lend their hearty support. 

 We have tried the combined advertis- 

 ing and know absolutely that it pays." 



Underwood Bros, are not ready to 

 give all the credit for the increase in 

 business, which in their case was a gain 

 of twenty-five per cent, to the coopera- 

 tive advertising; they feel that there 

 would have been a natural increase any- 

 way, in spite of St. Valentine's day 

 coming in Lent this year. But they say, 

 "No doubt it does good." On the 

 other-hand, S. F. Stephens is delighted. 

 He says: "We are all enthusiastic over 

 the way our St. Valentine's day effort 

 worked out; the business showed a won- 

 derful increase and I predict that at 

 our meeting this week we shall decide 

 to continue this plan." Mr. Stephens' 

 part of the two-color page, by the way, 

 was illustrated^s v^ere several of the 

 others, with (MrtS reproduced from the 

 St. Valentine's Number of The Review, 

 accepting the invitation to "Help your- 

 selves, gentlemen; The Review is pub- 

 lished for the purpose of being of as- 

 sistance to the trade." 



T. J. Ludwig, of the Livingston Seed 

 Co., who was the prime mover in the 



work, says: "I made a personal call 

 on several of the leading florists Sat- 

 urday and Monday following St. Val- 



entine 's day, to learn the results of 

 combined advertising, and it would have 

 done you good to see the happy smile 

 on the face of every florist. Everyone 

 stated he had an immense business and 

 that he was highly pleased with the 

 advertising scheme. 



' * As near as I can learn, the business 

 was twenty to thirty per cent greater 

 than for St. Valentine 's day a year ago. 

 Most of the florists laid in an extra sup- 

 ply of stock and before the day was 

 over had to hustle out and buy more. 

 There was a demand for all kinds of 

 flowers. Violets and sweet peas were 

 favorites. There was a good call for 

 potted plants, and nearly all had a 

 good stock of plants. 



"We intend to have a meeting of the 

 florists this week to determine whether 

 we shall continue this style of adver- 

 tising. Personally, I think this plan 

 will solve the problem of publicity, as 

 every florist who contributed to this 

 fund is anxious to form some sort of 

 an advertising retail florists ' associa- 

 tion and to spend more money for all 

 holidays. As to the possibility of using 

 this style of advertising for eveVy day, 

 I am not in position to say just how 

 this would work, but I can see no harm 

 in giving it a trial. It is simply up 

 to the florists to keep their goods be- 

 fore the public, and I fully believe this 

 would be an excellent plan to advertise 

 flowers when there is a heavy glut on 

 the markets. 



"We must take into consideration 

 that fifty to seventy -five per cent of the 

 flower buying public never see what the 

 florist has on display in his store or 

 greenhouses; therefore it seems neces- 

 sary that we bring our goods before 

 them, so I believe in getting together 

 and giving this plan a good trial, say 



i^ 



Flowers and Plants 

 Make the Best Valentines §f All 



■|rt«ililli«n»Ml>iin ih-Vt 1-"- - -■■- - • dailMv >'>>> wnUi'Ibe ddl(kM wtik • iu Fotud Hut 



vtHMiM om no«« w iv VALnrran. 



F W i an tlMft tMT to tlH beut e< ur woau. TIM7 eooro y the mttMit tl fT VALSITIJU'I 

 DAT m aMMlf ilM <•■. Inrrtodj eon iMm* M |ln PLOVBU. 



Flowers From the Leading Flwists 



Wkao t^m •Pfooi IB cw buk« Hty k> k>4 ■> mnt uj fftoi jmm tlikt U p>7— <• 1<>« •• 



25c, 50c 75c $1.00, $1.50,. 

 $2.00 and up 



A — |-"-— - taiku Ujntk* eailac h klgk h r— oOk w i*. 

 WtMonr ym 4a. iMw Hr tkOH wko ua dMn« to ;•■ ul md 



Flowers On Valentine 

 Da>^ 



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COLUMBUS' LEADING FLORISTS 



I An ftarat C^ TIM. Setl. M. | HM>a.« A C*. Cit. «n«. |OM« rioral C*. Th«. O^l 



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I Wmt, **•. Ffr^ e«. Th*. ••fc.lHi^li F<»r.l C». Th^ •*!. M IUn#«n-»^ •tm, ••II, €. tW. 



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MM, CH. «M. MMiMxw A %mn. >., 9^i, M wit«h> tea* fttor*. Tha, Ctt. 



Bra* »«», SMI. 11. tmr. en. | i40». c* tMM. urn. 



mr^ JM-nvr. Lm. |WiMt«rs. HMtMrri. 



One of the Cooperative Advertisements of Twenty-one Q>Iumbas Florists. 



