Febbuarv 20, 1913. 



The Florists' Review 



11 



from now until July 1, and ray predic- 

 tion is that this plan, once tried, will 

 result in a permanent thing. 



* ' To give you another line on how 

 well it works, a few days before Mc- 

 Kinley day an officer of the Salvation 

 Army came to me soliciting carnations 

 to be sold on the streets for their bene- 

 fit, to raise money to pay a debt. We 

 donated 500 split carnations and the 

 other florists did something similar. 

 The Salvation Army got the newspapers 

 to take up the matter and they re- 

 sponded with a generous write-up, with 

 a cut of McKinley and a carnation 

 flower. The result was, the Salvation 

 Army sold over $500 worth of carna- 

 tions on the street, and after donations 

 ran out they bought from the different 

 florists. And the most surprising 

 thing happened! All the downtown 

 florists were busy selling carnations at 

 good retail prices. It showed that the 

 write-up in the newspapers did the 

 work, and the thought occurred to me: 

 If such interest in flowers could be 

 worked up on a day that had practi- 

 cally been forgotten, by a little pub- 

 licity, why not get together and get up 

 a good organization and push the re- 

 tail flowqr business for a day that al- 

 ready had the advantage of general 

 observance, as pointed out in the St. 

 Valentine's Day Number of The Re- 

 view ? So I called up several florists 

 and asked them to meet together, and 

 the result was great. We started the 

 subscription February 10 and had the 

 money raised February 11, so you see 

 we did some hustling. Some of the 

 florists did not understand fully what 

 we were doing, but we feel they will 

 all be with us next time." 



ANNIVERSAEY FLOWERS. 



It has become a custom to send flow- 

 ers to the cemetery on the anniver- 

 saries which were celebrated during the 

 lifetime of the deceased, including 

 birthdays, and the accompanying illus- 

 tration is of interest as showing how 

 occasionally an elaborate display of de- 

 signs is made, similar to what is seen 

 at a funeral. The illustration is repro- 

 duced from a photograph made at Ma- 

 ple Grove cemetery, Brookville, Ind. 

 The occasion was the fifty-eighth birth- 

 day anniversary of the wife of the 

 sexton. William Rockwell has been 

 sexton in the cemetery since its begin- 

 ning. He dug the first grave there 

 thirty years ago and has buried 1,087 

 corpses. The designs shown in the 

 illustration were made by M. Weber & 

 Co., who are well known florists in the 

 town. Mr. Rockwell is in the picture. 



VIOLET BUNCH VS. BUNNY HUO. 



Readers ^ The Review evidently 

 jthiribi tlv^B^Mftowine^ory interesting; 

 It lltK)©^^^**!^!}*^^ been Associated 

 f ress matter sent out from Poughkeep- 

 sie, N. Y., February ]2, as it has been 

 sent to The Review from all parts of 

 the country: 



"The turkey trot, the bunn^ Iw^ and 

 kindred dances have ruiiaed l^ie violet 

 industry in the Hudson river valley, 

 according to Gottlieb T. Barnett, one 

 of the most extensive producers of the 

 modest flower at Rhinebeck, the center 

 of the greenhouse district. 



"So serious has become the situation 

 for the violet growers that several of 

 them have discontinued the business, 

 out of which in years past they had 

 built up comfortable fortunes, but 



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\p/pe^^lbu/e^ on^ 2/S^lentMe^ ^iuf^ 



This Advertisement Occupied a Full Page and Was Printed in Two G)Iors. 



which they now say no longer yields 

 any profit. 



" 'You can't make violets up into 

 bouquets to carry, ' declared Barnett, 

 today. 'And you certainly can't dance 

 those new steps with a bunch of violets 

 at your waist and keep the flowers. 

 In a few minutes the blossoms have 

 been torn off. Persons dance too close 

 together for the modest violet. 



" 'What they now need is a bouquet 

 for the arm. The old dances, such as 



the waltz and two-step, were not rough 

 on the flowers, but with the introduc- 

 tion of the Boston last year we grow- 

 ers began to feel the difference and the 

 decrease in our business this year has 

 been enormous.' " 



DIFFICULTIES OF DELIVERY. 



According to I?win Bertermann, pres- 

 ident of the Florists' Telegraph Deliv- 

 ery, Rocklin & Lehmstn, Sioux City, la.. 



%-J4':A4;!f 





•*-*«'» 



Grave Decoration to Commemorate a Biithday Annivertaty. 



