22 



The Florists' Review 



February 20, 1913. 



THE FLORISTS' REVEW 



6. L. GRANT, Editor akd Manaokr. 



FCBU8HXD XVKRT TH17R8DAT BT 



The FLORISTS' Publishing Co 



SSO-560 Caxton BnildInK* 

 508 Soath Dearborn St., Chicago . 



TiLXPHONK, Harrison 5429. 



BxamrxBco oablk addbkss. n^Bvixw. ohioaoo 



New Tork Obtick: ' ^ 



1310 Forty-Ninth St Brooklyn. N. Y. 



Tklxfhonx, 2632 W. Borougrh fark. 

 J.Austin jShaw, Manaqkb. 



Snbacriptlon price, $1.00 a year. To Canada. $2.00 

 To Europe. $2.60. 



Advertising rates quoted upon request. Only 

 Strictly trade advertlslDK accepted. 



Advertisements must reach us by 6 p. m. Tuesday. 

 to Insure insertion In the issue of that week. 



Entered as second class matter December 3. 1897. 

 at the post-oCBce at Chicago. 111., under the act oi 

 March 3. 1879. 



This paper is a member of the Clilcaflro Trade 

 Press Association. 



CONTENTS. 



Making Another Special Flower Day (iUus.).. 9 



Anniversary Flowers (lllus.) 11 



Violet Bunch vs. Bunny Hug 11 



Difficulties of Delivery 11 



Seasonable Suggestions 12 



— Ten Weeks' Stocks 12 



— Lobelias 12 



— Shamrocks 12 



— Hardy Perennial Seeds 12 



— Marguerites 12 



— Gladioli 12 



— Candytuft 12 



— Asters 12 



—^ AvfllpAS • • • ■ 13 



The Florist "and ' Hi's" Market.' '..'.'. '. ' . . ' .' .' .' . ." .' .' 13 



Ready for Spring at the Spa (lllus.) 13 



Godfrey Callas 13 



Ferns — Too Cool for Ferns 14 



— Ferns in Pots 14 



— Cutworms on Ferns 14 



— Name of Fern 14 



Formulas for Liquid Manure 14 



Christmas Azaleas 14 



Business Embarrassments 15 



New York Federation 16 



Illinois State Association 15 



American Rose Society 15 



International Flower Show 15 



Gladioli for Memorial Day 15 



Primulas Doing Poorly 16 



Propagating Cincinnati 16 



On Valentine's Day (lllus. ) 16 



Gowen's Invention (lllus.) 16 



Reinberg's Big Truck (lllus.) 17 



Boston 17 



Detroit 18 



Brampton, Ont ' 19 



(>>lumbus, 19 



H. H. WUkerson (portrait) 19 



Pittsburgh 20 



Summit. N. J 20 

 bituary 20 



— Charles H. Barrett 20 



— Jeremiah Carter 20 



— Adolph G. Fleck 20 



Again 22 



Keeping Under Cover ". . . . 22 



Chicago ^ 



New York 27 



Philadelphia 30 



Dayton, 32 



Indianapolis 33 



Kansas City 34 



Utlca, N. Y 38 



Seed Trade News 40 



— Rogers Goes to Idaho 42 



— In Grateful Appreciation 42 



— Regulations for Imports 42 



— Catalogues Received 44 



Providence 46 



Pacific Coast Department 50 



— Portland, Ore 50 



— Los Angeles, Cal 50 



— Seattle Park Houses (lllus.) 51 



— San Francisco 52 



Society of American Florists 52 



Glen Cove. N. Y 54 



New Haven, Conn 60 



St. Louis f2 



Syracuse, N. Y 64 



Steamer Sailings 06 



Nursery News 68 



— Reed Case Won 69 



— Reforestation JO 



— Pines for Wind Break 70 



Wichita, Hans 72 



Washington 74 



Hartford. Conn 76 



Cincinnati 78 



Greenhouse Heating 92 



— Residence and Greenhouse 92 



— Three Kansas Houses 93 



College Point, N. Y 94 



t^getable Forcing 96 



— Spraying Tomatoes 96 



.Greenwich, Conn 98 



Northampton, Mass 100 



Bowling 100 



— At Chicago 100 



— At Milwaukee lOO 



BaiiSSBlSESffl 



BOOIETT OF AXERICAN FLORISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers for 1918: President, J. K. M. L. 

 Farqubar, Boston, Mass.; vice-president, Theo- 

 dore Wlrth, Minneapolis; secretary, John Young, 

 64 W. 28tb St., New York City; treasurer, W. f. 

 Kastlng, Buffalo. 



Third National Flower Show, New York, April 

 6 to 12, 1913. 



Twenty-ninth annual convention, Minneapolis, 

 Minn., August 19 to 22. 1913. 



Index to Advertisers 



Page 102 



Besults bring advertising. 

 The Review brings results. 



The Review would like to receive a 

 photograph of a Monitor auto truck from 

 any florist owning one. We would also 

 appreciate information from any sub- 

 scriber knowing of a Monitor in active 

 service by a florist. 



In Washington they have nicknamed 

 W. F. Gude "The Great Illuminator" 

 since he has been given charge of the 

 inauguration lights, and the newspapers 

 cartoon him standing on the top of the 

 monument holding a torch. 



According to the press committee the 

 rose show to be held at Boskoop, Holland, 

 in July will be a truly wonderful affair; 

 the quantity of stock held in reserve to 

 keep the exhibits fresh, it is said, will be 

 50,000 rose bushes and 6,000 standards, 

 all grown in pots. 



Correspondence received by The Re- 

 view makes it quite clear that the large 

 body of the trade, the florists who buy 

 and sell in moderate quantities, are 

 strongly in favor of the inclusion of 

 plants, and especially cuttings, in the par- 

 cel post, in spite of the unhandiness of 

 the zone system. 



Although recommended by the Post- 

 oflSce Department and various senators, 

 the Senate post-office committee in re- 

 porting the post-office appropriation bill 

 omits the provision to include seeds, 

 bulbs, cuttings, plants, etc., in the list of 

 articles to which the parcel post zone 

 rates apply. The committee decided to 

 leave the matter to the commission and, 

 if it favors the plan. Congress will later 

 amend the law to include seeds, plants, 

 bulbs and nursery stock in the parcel 

 post class. 



AGAIN. 



Again this week the Classified adver- 

 tising in The Review breaks all previous 

 records — last week there were more of 

 these busy little liners than ever had 

 appeared in one issue, but this issue 

 there is another increase, setting a new 

 high mark. 



And the important feature is that the 

 Classified ads come practically without 

 solicitation; practically all are received 

 by mail from those who have used them 

 before and who have had such good 

 results they use them again whenever 

 they have any surplus stock they want 

 to turn quickly into cash. 



KEEPING UNDER COVEK. 



Every now and then an incident 

 comes to the attention of the publish- 

 ers of The Review which shows that 

 some thoughtless florist has handed a 

 copy of the paper to one of his retail 

 customers. The word "thoughtless" is 

 used advisedly, for certainly no florist 

 who gave the subject any consideration 

 would care to place the paper in the 

 hands of his patrons. The publishers 

 exercise the greatest care to see that 

 the circulation is kept within the 

 trade; subscribers should do the same. 

 Don't leave it on the counters in the 

 store, where the first curious customer 

 can pick it up; don't use it for wrap- 

 ping paper; and, above all, don't rec- 

 ommend it to the nice old lady who 

 wants to know how to make her gera- 

 niums bloom in winter. 



In reality, florists' prices seldom are 

 so much above wholesale rates as they 

 ought to be; the service the florist 

 gives seldom is charged for at more 

 than it costs. But to one who does not 

 consider the expenses and risks of han- 

 dling florists' fetock at retail, the temp- 

 tation is strong to try to take advan- 

 tage of wholesale prices once the 

 sources of supply are known. 



Of course, no wholesaler is under 

 any obligation to reply to inquiries 

 from those apparently not in the trade,^ 

 or to fill orders at wholesale prices, 

 but it is a general annoyance to have 

 the paper pass into the hands of those 

 who should confine their patronage to 

 the neighborhood retail florist. Keep 

 your Reviews out of sight. 



CHICAGO. 



The Great Central Market. 



There has been the usual improve- 

 ment in demand in the second week of 

 Lent. Each year there is a sharp fall- 

 ing off in business Ash Wednesday and 

 the days following, with a gradual im- 

 provement beginning in about a week. 

 This year St. Valentine 's day came in 

 the second week in Lent, for the first 

 time within the memory of the oldest 

 florist. Just what effect this had on 

 the trade one cannot be certain. A 

 few houses say Valentine's day made 

 little difference; for the most part these 

 are the ones that depend on city trade. 

 Most of the houses say St. Valentine's 

 business was considerably ahead of last 

 year, in spite of Lent, which undoubt- 

 edly had some effect. Some houses even 

 go so far as to say they were unable to 

 fill their orders in full. It is the gen- 

 eral report that the shipping trade Feb- 

 ruary 12 and 13 was heavy, gurprising 

 many who had not kept in touch with 

 the efforts being made to feature the 

 day. City trade, however, did not show 



