32 



The Florists' Review 



Febbuaby 27, 1913. 



ROSES - - CARNATIONS - - VIOLETS 



The market affords splendid opportunities for the retailer who can use 

 stock in quantity. You can rely on us for quality, and, our prices are 

 reasonable — not any higher than you would pay for inferior stock else- 

 where. Every item represents good value: 



VaUey per 100, |3.00 @ 



Freesia per 100, 3.00 @ 



Sweet Peaa per 100, .75 @ 



Snapdraflfon dozen, 



Pansies 100 bunches. 



$1.00 Tulips per 100, $3.00 @ 



4.00 Daffodils per 100, 3.00 @ 



1.00 Easter Lilies per 100, 



2.00 Easter Lilies dozen. 



6.00 Callaa dozen. 



$ 



4.00 

 4.00 

 10.00 

 1.50 

 1.50 



GREEN DYE FOR ST. PATRICK'S DAY 



50 cents per package. Enough to color several hundred flowers. 

 Full directions on each package. 



Dacre^er Ferns, per 1000, $1.50 



Fancy Ferns, per lOOP, $2.00 



Why pay more? No waste, none better at any price. 



THE LEO NIESSEN CO., Wholesale Florists 



N. W. Corner 12th and Race Sts. is ss t: PHILADELPHIA, PA. 



Mention The Review when yon write. 



FHILADELFHIA. 



The Bising Eastern Market. 



The cut flower market is gradually 

 declining under the influence of in- 

 creased receipts and light demand. 

 Nearly all the shippers of miscellaneous 

 flowers are sending in more and gener- 

 ally better stock than a week ago. This 

 does not apply to roses. The feature of 

 the rose market is the scarcity of Beau- 

 ties, which have actually advanced on 

 a declining market. In the other varie- 

 ties, white are stronger than colored 

 and the medium grades decidedly 

 stronger than either fancies or shorts. 

 Enchantress is the weak carnation; 

 tbere are heavy shipments of this va- 

 riety and it is not so popular as the 

 Wards and Gloriosa. White is th.e 

 strongest color in carnations. The reds 

 were not in special demand for Wash- 

 ington's birthday. Daffodils are in 

 rather shorter supply, but the price has 

 not advanced. Tulips are in heavy sup- 

 ply; most houses consider them weak, 

 but the growers with good stock and 

 some blooms of the better varieties, 

 Murillo, Flamingo, Couronne d'Or and 

 Salvator Rosa, seem satisfied. 



Valley is in good supply, with no 

 special demand. Sweet peas are com- 

 ing in heavily; pink is most plentiful; 

 next, lavender; white, least so. They 

 are exceptionally fine. Easter lilies are 

 in heavy supply. Violets did better 

 than almost anything else on Birthing- 

 ton's washday. Asparagus and adian- 

 tum are in better demand. The ship- 

 ping orders are fairly good. 



The Betail Meeting. 



The clubroom looked familiar, yet 

 different, on that third Thursday even- 

 ing in February. There were the 

 groups at the alleys, at the shuffleboard 

 and at the pool table. There were well 

 known men exchanging greetings as 

 they passed to the cloakroom amid chat- 

 ting in the aisles. The difference lay 

 in the air of expectancy that pervaded 



BERGER BROS. 



Very fine stock — Pink, White and Red. 



DAFFODILS 



Never better. Price is right. 



TULIPS 



The best of the doubles. 



Couronn* d'Or, Orange. 

 Murillo, Rose- white. 



Also all colon in singles. 



VIOLETS ROSES SWEET PEAS 



140-142 N. 13th St - • Pldhdelpiiia, Pa. 



Mention The Reyiew wneD tou wme 



the room, in the presence of an un- 

 usual number of retailers, so many 

 that to think of figures was absurd, 

 and in the appearance of a retailer in 

 the chair. John C. Gracey called a 

 good sized gathering to order. He then 

 read the announcement of the object of 

 the meeting, "To secure concerted ef- 

 fort of grower, wholesaler and retailer 

 toward increasing the interest in flow- 

 ers and plants and the demand for 

 them through publicity." Robert Kift 

 was the first speaker. He told of what 

 might be done through newspaper no- 

 tices in the same way it is done in 

 many other businesses. He gave in- 

 stances of the value of such advertis- 



ing. Edward Reid said that the carry- 

 ing of a good supply of stock was a 

 retailer's best form of advertising. 

 Flowers must be seen; then they are 

 wanted by the public. Samuel S. Pen- 

 nock agreed with Mr. Reid. He told 

 a humorous story of the havoc caused 

 in Chicago at one time by the popular- 

 ity of artificial flowers. The Chicago 

 florists bought a lot of these artificial 

 flowers, sent them to a colored ball and 

 then got the reporters there. The fash- 

 ion soon after changed to natural flow- 

 ers. Charles Henry Fox introduced 

 the speaker of the evening, Hugh 

 O'Donnell, business manager of the 

 Philadelphia Press. Mr. O'Donnell said 



