Febrvakv 27, 1913. 



The Florists' Review 



33 



=EaSTER~ 



An early Easter this year will probably mean a shortage in 

 certain plants. Lilies particularly. After thoroughly canvass- 

 ing the situation, we feel very sure the supply of Easter 

 Plants with our growers will be in as good shape, if not bet- 

 ter, than in previous years. 



^^/AU**^ 



POTTED LILIES FOR EASTER 



for shipment either in bud before Easter— or in more advanced state for Easter 

 delivery— choice, selected lily plants, excellent stock; grownfairly cool, insuring 

 safe carrying and much better satisfaction than highly forced stock. In lots of 

 500 or over at $12.80 per hundred flowers and buds for shipment 

 to be made.before March 11th. After that date. $15.00 per hundred 

 flowers and buds. No Lily plants under 60c per pot. Dozen lots, price 17c. 



AZALEAS -$1.00 to $12.50 each. 



GENISTA FRAGRANS-$7.60. $9.00 and $12.00 per doz. 



HYDRANGEAS"^^^^*' Thomas Hogg and Sieur de Coeur. 75c to 



$3.00 each. 

 SPIRAEAS-$6.00, $9.00 and $12.00 per doz. 



FF" PMC— Boston, 40c to 76c each; Whitmani, 75c to $2.00 each; Scottii, 75c to 

 $3.0<' each; Harrisii, 75c to $4.0C ; etc. 



GARDENIA PLANTS-$i.5oto$5xoeach. 



GREEN CARNATION DYE for March 17, 50c per package. 



These tre only t few if the items we hive to offer; write for our 

 complete list of all standard plants, as well as some choice noTolties. 



RIBBONS AND SUPPLIES— Many new patterns in exclusive Ribbons. Write us for prices on these and on Supplies. 



Small shipments can be sent by Parcel Post at purchaser's risk. 



S. S. PENNOCK-MEEHAN COMPANY 



THE WHOLKIALE 



PHILADELPHIA 

 1608-1620 Ludlow Street 



FLORISTS OF FHILADILFHIA 

 NEW YORK 

 117 West 28tii Street 



WASHINQTON 

 1216 H Street, N. W. 



Mention The Rerlew when yon write. 



A FULL UNE OF SPRING FLOWERS 



ROSES - CARNATIONS - LILIES 



ROSE PLANTS -CRAFTED STOCK-FOR DELIVERY MARCH 1ST 



Richmond, Pink Kiliarney, Wiiite Killarney, Ward, Hillingdon, Double 



Wliite Killarney, Killarney Queen 



OPEN UNTIL 6 P. M. 



PHILADELPHIA CUT FLOWER CO., 8.n:.";^%t.. Philadelphia, Pa. 



Mention Tbc RcTlew when yon write. 



Important News to Florists 



The Custom House records that this house received the largest shipment of EASTER BASKETS ever entered at 

 the port of Philadelphia, greater than that of aU the other houses combined. 



H. BAYERSDORFER it CO., 1129 Arch St., PHILADELPHIA, PA. 



MPntlon The RpvIpw when yoii write. 



that as a newspaper man he knew a 

 little of many kinds of business, but 

 only a little, so that he could advise 

 merely in a general way. Florists, he 

 thought, were akin to tailors, whose 

 methods are worth considering. The 

 tailors in Chicago suffered much from 

 the inroads made in their business by 

 department storiss. They got together 



and inspired a series of articles in the 

 newspapers, describing, in convincing 

 manner, the advantages of made-to-or- 

 der clothing. These articles were paid 

 advertisements, but bore no names or 

 addresses. So successful were they that 

 in a few months the department stores 

 tried to persuade the newspapers not to 

 publish them, on the ground that they 



were injuring them. This effort failed. 

 Mr. O'Donnell asserted that all 

 branches of florists must pull together. 

 They must decide what is a wholesale 

 job and what is retail, and keep 

 within their lines. He said that suc- 

 cess today is absolutely dependent on 

 advertising. Advertising means every- 

 thing about the plan of business, the 



