SEI'TEMIiKU 



1910. 



The Weekly Florists^ Review* 



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THE RETAIL 



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FLORIST 



THE CASKET DESIGN. 



Tlio casket cover may bo coiisiilcrecl 

 s the lvinf>' of lloral designs. Jt is 

 iiioiij>; I'uneial llowers Avhat tiie bride's 

 iidwer b()ii(|iiet is among llowers for 

 iMsonal adornment. A'ot only do(>s it 

 I'presenl an ontiay of money greater 

 lian can with tiie best of taste bo put 

 iito any other form of design, but it 

 Makes a call upon the slvill of tlie de 

 igner lievond that made Iiy any ordi 

 larv funeral (liece. (Customarily the 

 •asket co\'er is just ■vvliat its iianu' ini 

 plies; it is just ;i blanket of ilowers. 

 I Mil nothing more. But in tlie aecom 

 j.anying illustration a casket cover of 

 inusual idiarafter is shown; it ciun 

 liines with the blanket f('atur<> all tiie 

 .h.'iracterist ics td' ;i made up design, 

 ;ind a society emblem at tliat. This 

 .-.•isket coxer was made hy Chailes 1'. 

 Mueil(>r, (d" Wicdiita, Kan., f(U- the fu 

 neral ot' 'riionias Went worth Jiarrison. 

 .1 thirty third degree Mason, who at 

 I lie time of his death was sovereign 

 urand insjiertor general for the state 

 III' Kansas. While tlie design serves in 

 every way tlu> pur|K)ses of a casket 

 idver, it also endiodies the ^Masimie in 

 ^ijinia in most pleasing fashion. 



AUTOMOBILE DELIVERY. 



• I(din \'. La\('r, wiio opeiates the 

 Lakeside < i reeiihouses, on l!ast Sixth 

 street :it Krie. I'a., with a retail store 

 downtown, finds the cost of didivery by 

 • lutomohile to be about ecpial to the 

 i-ost of horse deliverv, but t lu' .auto 

 has the advantage of greater speed and 

 ;l1so an adxertising value. 



The illustration on i>age S shows 

 the thiee \el)i(des, two horse-drawn and 

 <ine auto, ilr. Laver employs in his bus- 

 iness, and also his jtleasuro car. Hot h 

 the automobiles aie Ibiicks. Th(> didiv- 

 ery car is the regular comnuM'idal % e- 

 liiile turned out by the Huick concern. 

 The regular nuudnne has a pant'led box, 

 as shown in the jii(tur(>, and no top; 

 the top was biult on the box specially 

 t'or .Mr. I.axer's order. It is a twenty- 

 two horse power ma(diine, cap.aMe ot' 

 carrying l.L'oii in l..".(i() peninls. The 

 engine is uniler the s<'at anil nut ni' the 

 \\:iy, giving a liudd, roiimy Ik^x. The 

 ilislance fidin the liacdv nt' the seat t<i 

 the tail u.'ite is seventy four inches and 

 the lidx is idrtv fi\e inihes wide, with a 

 lieight III' lilt\ six iiudies. The cost of 

 the car was .'r^l.loil aiul Mr. l,a\ei-, who 

 has used it since last spring, cnnsiders 

 it a tiond investment. 



COST OF AUTO DELIVERY. 



< >i I' the ]iiini-ip;il itiMns of c(i>t 



in the (ipeiatiiiii nt' ant nmebiles i> the 

 'ch;ir;^e fm- deprrc iat imi ; ynu buy a 

 miitiir t'oi'. say, .•iL'.iiiio .and in three years 

 it is nut wnrlli (i\ei- .+.")(l(l it' \iiu trv to 

 turn it iiitn real iiMUU'y. flinasts \\ ho 

 .•iiH thinking: nt' lin\ing niotnr cars tor 

 delivery ]iiirp(ises shonhl take into cmi 



sideration that the ilepieci.at inn in value 

 is ]ik(dv to be exceedingly r.apid in the 

 next few years because the trerni of the 

 motor business is siudi that falling 

 prices are looked for. .\ ntmnohile num 

 nfacturers and sellers are )ii-edi(ding de- 

 cicases in ]irodn(dion for I'.Hl. The 

 reasons stated imdude the fact that 



mil . , . . i7T,<Mi(i 



lino is.'i.iMio 



,'.»n> s-j.iMiii 



1008 "i.UM) 



uiiii L'i>, nui 



1809 Ciiiit 



1S05 TO 



indicated productinn would coin|iare as 

 follows with productinn during the last 

 (ifteen veais: 



( Mr< Ijiiili . V,-diii'. 



.■<i;.'!L!,0(in,(MiO 



•JI'J, 01 10,11(10 



IIS.IIIO.IMIO 



.'<;,l()0.(Hio 



■lO.L'On.iHiii 



1, Hon, (II II I 



].'i7..'piio 



()f these tot, lis the nia inrity are pleas 

 lire cars, hut the numlier used t'nr cmn 

 iner(dal purjioses is constantly growing, 

 ;iiid it is heic tliat the t'ntiire of the 

 autnmnbile industry seems to lie. .Nbist 

 manufacturers apparently realize this 

 .ami are end(\a vnriiig tn turn (uit a serv- 

 iceable .and econondcal tru(d'; at a rea- 

 sonable' ]irice, and say that as t'ar ;is 

 o|ieiating expenses are c(nh'eriH'(| the 

 .■into t ru( k is far (die.a per than the imrsc 

 dr.avvn drav. 



A Casket Cover Out of the Oridinary. 



Mi.-iiiv nt' the nia iiiil';ic-t m ing cniiipanies A year nr t w n a;^n il a llnii-l wanted 



nv ('ist((rked fnr llMo. Il is stated that ' \n ^rt .a nintnr fnr deliveiy purpnses, 



(Oie nf the less exjiensive cars wliicn lias 

 jicen pnpul.ar is nnw being suld .at .■s-Jiki 

 ludnvv the list price ;is ;i ''iiscil car'' 

 at'lei' lieiny run .ainiiiid a I Inck nr t w n. 

 In all eflecl ;is new as if Jnsi made. 



I'rnm present indic.atinns the cnm- 

 111^ seasnii will shnw .a cnitailniiiii nf 

 .ainiind s.onii cars. ;il an aggreL;ate 

 v.allie nt' .* 1 n.lMili.ni in. T.aking the .aver- 

 aL;e estimate n| prmho-tinn t'nr I'.'lo. 



he hail til pav a |preniiiiiii in m't somo 

 niie tn build a tnp nn a -inciv chassis; 

 the manul'a(d ureis .'ill were tnn busy 



iMlilding ple.-ISlire veliiclis In |.;iy any 

 .-itteiit inn til aii\ t li in^:- Iml keeping; up 

 w it h the dem.aiid. li i-n "t s,, nnw . .and 

 iilices are prett\ ^ine tn cnnie dnvvn .all 

 ;iliin^- the line, adding tn the deprecia- 

 tinn rliargn ;iL;aiM-i every aiitn in u^e. 

 A It hiiniih nin^t niakeis refuse tn ad 



