26 



The Weekly Florists^ Review* 



September 29, 1910. 



Niessen's 



News Column 



Of special value and interest to 



THE RETAIL CUT FLOWERTBUYER. 



We offer for this week the following: 



Dahlias 



With their main object to pro- 

 duce quality, our growers are 

 showing remarkable results. We 

 can furnish them in large quan- 

 tity of assorted colors, or in one 

 color, if some particular shade is 

 desired. We can take care of 

 your Dahlia orders, and would be 

 pleased to send you a trial ship- 

 ment. 



$1.50 to $4.00 per hundred. 



Cattleyas 



We can now otfer you some 

 choice blooms of Cattleyas. We 

 have a good supply of them. 

 $ 7.20 per dozen, 

 $50.00 per hundred. 



White and Yellow 

 Chrysanthemums 



Good stock of the early flower- 

 ing varieties. We will have them 

 from now on in quantity. 

 $2.00 to $3.00 per dozen. 



Valley 



You can always depend on us 

 for Valley. Our grower is pro- 

 ducing a well-regulated supply. 

 The quality will please you. 



$3.00 and $4.00 per hundred. 



Easter Lilies 



They are a staple article with 

 us. We have them every day in 

 the year. We have them in large 

 quantity and can take care of 

 most any sized order. 



$ 1.50 per dozen. 

 $10.00 per hundred. 



Bronze Galax 



Unusually good quality for this 

 time of the year. You would 

 hardly know them from new crop 

 galax. 



$1.00 per thousand. 



$7.50 per case. 



SPECIAL NOTICE 



Commencing Monday, October 



3rd, will be open until 



8 P. M. 



The Leo Niessen Co. 



Wholesale Florists 



1209 Arch Street 



PHILADELPHIA 



See Special Notice 





DAHLIAS 



are at their best now ; the finest varieties in all colors are to be 

 had in quantity. We handle the production of many acres of the 

 finest Dahlias in New Jersey. For your orders, large or small, 

 come to us. 



Well-grown Richmond, Maryland, Kaiserin 



Choice Easter Lilies and Valley 



Heavy Smilax 



Special Notice:— 



We will be the sole agents for the new rose Princeton, grown by Messrs. Stockton 

 & Howe, Princeton, N. J. This beautiful pink rose will undoubtedly be the most popular 

 novelty of the coming season. Keep this in mind when in need of something choite. 



The most centrally located commission house in Philadelphia 



BERGER BROTHERS 



WHOLESALE FLORISTS 

 1305\Filbert Street, Philadelphia, Pa. 



Mention The Review when you write. 



PHILADEUHIA. 



The Rising Eastern Market. 



The tropical weather that has pre- 

 vailed during part of the current week, 

 September 22 to 28 inclusive, has dis- 

 couraged the equinox and the florists 

 alike. People do not become enthusi- 

 astic over flowers when the mercury is 

 doing lofty climbing. 



Despite the trying conditions, the 

 market bears up well. There are too 

 many flowers railroaded by the torrid 

 weather and the quality suffers, yet 

 there is no question that the volume of 

 business is increasing week by week. 



The dahlia continues the most impor- 

 tant flower on the list. The absence of 

 rain and the increase of heat has short- 

 ened the stems and opened the flowers 

 too rapidly. The power of the market 

 to absorb dahlias is noteworthy. Sep- 

 tember 24 more dahlias, and many more, 

 could have been used in certain whole- 

 sale houses had they been obtainable in 

 time. The demand is discriminating. 

 Choice varieties, well grown and dis- 

 budded, sell in quantity at advanced 

 prices. There is more waste in the 

 poorer varieties and among short- 

 stemmed flowers. 



The aster is pretty nearly over and 

 the gladiolus is not much in evidence, 

 though both are obtainable. Roses are 

 increasing in numbers, though the hot 

 weather retards' improvement in qual- 

 ity. Violets do not stand the heat at 

 all. Valley is fine, but in oversupplj'. 

 Easter lilies are in demand. Cattleyas 

 are strengthened by the arrival of 

 labiata, but there is little demand for 

 them. The first new crop sweet peas 

 have come, rather short in stem as yet. 

 Indications point to a heavy supply of 

 sweet peas this fall and winter. Decid- 

 ed improvement is noted in the divine 

 flower; the Wards have been joined in 

 the fancy class by select Enchantress, 

 Beacon, Winsor and O. P. Bassett, while 

 the ordinary class are more numerous 

 and a little longer stemmed. The price 

 holds up well. An overfed market is 

 counterbalanced by the sad havoc 



wrought by stem-rot. Chrysanthemums 

 have arrived in all colors. Fine Golden 

 Glow are more numerous; white is rep- 

 resented by October Frost, extraordi- 

 narily early this season in contrast to 

 the weather, and pink by Marquis 

 Montmort. Their arrival is timely, as 

 but a few days now intervene before 

 the first October weddings. Oak sprays 

 are fine and popular. 



The Annual Meeting. 



Preparations have been made that 

 will make the annual meeting of the 

 Florists' Club, to be held in Horticul- 

 tural hall Tuesday evening, October 4, 

 of more than usual interest. 



There will be the election of officers 

 to serve for the ensuing year (all the 

 present officers have been renominated 

 without opposition); there will be re- 

 freshments to add to the sociability, 

 and, crowning feature of all, the in- 

 defatigable J. Otto Thilow, chairman 

 of the essay committee, announces that 

 Richard Vincent, Jr., of White Marsh, 

 Md., will deliver an illustrated lecture 

 on "Holland and Its Bulbs." This will 

 be delivered in the lecture room, on the 

 floor above the club room. It will be 

 Mr. Vincent's first appearance before 

 the club and the first time that he has 

 delivered this illustrated lecture. Bet- 

 ter come. 



The Oak Lane Shop. 



Howard W. Garrett has opened his 

 flower shop in Oak Lane, the first of its 

 kind in that pretty suburb of Philadel- 

 phia. During opening week Mr. Gar- 

 rett had his store beautifully decorated 

 with palms, ferns, greens and artificial 

 air plants; the visitors declared it was 

 one of the most attractive shops in the 

 city. Mrs. Garrett entertained all 

 visitors at their home, which was pleas- 

 ing with the many palms and cut 

 flowers. All the visitors received china 

 swans as a remembrance of the occa- 

 sion. 



Some Show Windows. 



Pe'nnock Bros, had a red window. 

 Lyndhurst dahlia was used exclusively. 



