10 



The Weekly Florists' Review. 



OCXOBKR 6, 1910. 



Mrs. J. B. Freeman. 



tho depart iiioiit sto)i' croilit man how 

 ])romptly the riciMMuit is paid and you 

 liave about all the iiifonnatioii that is 

 required with the average customer. 



('ariyiiiir a laryc number of accommo- 

 dation accounts means tiial the florist 

 must learn modern Imsiuc^s metlioils 

 and must ])ractico them assiduously; 

 uefrlect would be fatal. 



MRS. FREEMAN'S STORE. 



The stole at ;'>^>ti Supirior >tn'et. To 

 iedo. ()., tlic inti'riiir of whicli is shown 

 in tlif illust I .at ion. was owned until re 

 ct'utly by (leoiyc Hriid. but was pur- 

 chased ScpleminT t) by Mrs. .1. I!, i'rce 

 man, wlm had been connecte(| with the 

 establishment for thirty years. Tliirty 

 years though one eye witness avers 

 that if so much time has really (dapsed, 

 .Mrs. I'l'eeman must surely ha\c beyun 

 the work at the time children ordinarily 

 start in kiiiderLi.arten, as is i;\idenced 

 bv the brisk and Iditlie way in whiidi 

 >he t.akes iirders nxer two telepliones, 

 meanwhile ta'-hiuniny sprays with (ine 

 hand and wreuths with the other, wait- 

 ing on custiuneis ••uid ilirectinjj half a 

 dozen employee--, all at oncel 



Founded at a time when llowers were 

 comparatively little used, even for the 

 most pretenti<ius sdci.al funcliuns, the 

 business of which Mrs. I'reernan is now 

 proprietor has kept |i;ice with the 

 ifrowtli of the city and with the in- 

 creasiiiff pojiulaiity lA' tlorists' wares. 

 "We begiui our career," she says, '"in 

 I'rank Cheney's ilrti^i store, at the cor- 

 ner of Summit and .\<]ams streets, in 

 those days the florists' Imsiness in To- 

 ledo was modest, indeed. There were 

 brilliant entertainments, of course— 

 perhap-^ more in jiroportion to the po](- 



ulation than we have now. Rut, except 

 for larye afl'airs. flowers were not much 

 used. As for funerals, those were the 

 days of the hmy crepe door-piece and 

 uoliody sent tlowers except relatives 

 and near friends of the family. Still, 

 we did well and considered the business 

 thriving. Our next move was to Miss 

 Leu.a .Johnson's nnllinery store— milli- 

 nery and flowers seemed to harmonize 

 well — and later we were in Brooks' 

 candy store what .a lot of faces and 

 reminiscem-es those names will recall 

 to the (dder residents of Toledo! From 



the candy store we went to Miss Fell's, 

 from there to Teipel 's and some years 

 later came to our present location." 



Mrs. Freeman, it is said, has more 

 than ordinary skill as a decorator and 

 designer, combining an artistic taste 

 for color effects with a thorough knowl- 

 edge of people, their position and what 

 it demands. Her chief decorator. Earl 

 Metz, formerly of Chicago, is consid- 

 ered one of the best in his line, and 

 Harry Turvey, her second assistant, has 

 been in Europe all summer, studying 

 foreign methods and getting new ideas. 



Mr. Heinl, her former employer, joins 

 heartily in the general expression of 

 the wish that she may prosper in the 

 management of her business. He is 

 well pleased that Mrs. Freeman should 

 succeed him in the business he has built 

 up, and with which his name has been 

 so long connected, and has always 

 hoped that when he was ready to retire 

 she might carry on the enterprise in 

 which ho feels much natural pride. Mr. 

 Heinl will spend the winter in Cali- 

 fornia. 



WESTERN WEDDINGS. 



One of the most apparent ways in 

 which the florists' business is develop- 

 ing is the call for elaborate decorations, 

 which now have become quite numerous, 

 even in the smaller cities. 'Way out in 

 the southwest, which many people still 

 think of as the home of the cowboy, the 

 rapidity with which the country has 

 been settled up, and the prosperity 

 which has come to those who reside in 

 the towns, has brought the florist many 

 an order which would be considered an 

 exctdlent one in a metropolis. Texar- 

 kana, as you might know by the name, 

 is on the borderland in that it sits where 

 .Vrkansas enfolds the northeast corner 

 of Texas, but this is now a most flour- 

 ishing agricultural region and Texar- 

 kana is a bustling city, with several 

 l)usy florists. The accompanying deco- 

 ration is one designed for a church wed- 

 ding by Mr. and Mrs. A, W. Ardis, of 

 the Stegall Floral Co. They operate a 

 downtown store on State Line avenue, 

 with greenhouses on Garland avenue, 

 .and the picture shows that the people of 

 Texarkana know what is fitting for the 

 wedding of the daughter of a leading 

 citizen. 



The fact that this is a chrysanthemum 



Store of Mrs. J. B. Freeman, Toledo, O. 



