October 20, 1910. 



The Weekly Florists' Review* 



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THE RETAIL 



FLORIST 



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THE LONG-SUFFERING RETAILER. 



Oil, yes, lie has some pleasures, but 

 ,so few and far between, that, the dark 

 tlouds hanging over him, the sunshine 

 <;an 't be seen. Lots of stock a-getting 

 rotten, flowers filling every space; not 

 an order, not a funeral — what ails the 

 human race? Hang the growers! How 

 we loatlie them when they bring the 

 fldwers in! Oh, drat it! — and we dump 

 them in the scavenger's old bin. 



All at once the flowers vanish! Or- 

 ^lers come to boat the band, and we rush 

 to meet the grower, grasp him tightly 

 by the hand. "Bring us flowers! We're 

 up against it — must have flowers, or up 

 we go!" Rut tlie smiling grower an- 

 swers, "You must wait a week or so." 

 Then he gives us the dimensions of new 

 houses he has built, while we are sadly 

 thinking of the surplus flowers we spilt. 

 While our faces look expectant, our 

 hearts are filled with woe, for we know 

 that he is lying, as he did one year ago. 



Somehow we worry through it, using 

 up their damaged stock. Although the 

 chilly winter finds our overcoats "in 

 hock," in the end we will forgive them 

 and take them to our breast, for a man 

 that deals in flowers never knows an 

 hour of rest. Frank Shibelev. 



A JAPANESE LUNCHEON. 



This is chrysanthemum season and the 

 chrysanthemum is the flower of Japan, 

 xo that the retailer who wishes to be 

 ready with suggestions for his customers 

 will be interested in studying the ac- 

 companying illustration and preparing 

 similar schemes which he can suggest to 

 his customers when they are in need of 

 such a service. 



Edward Bell, of the Bell Floral Co.. 

 Franklin, Pa., thus describes this table 

 decoration: "For this Japanese lunch 

 eon the colors were yellow and red. A 

 framework of bamboo (fishpoles) 

 trimmed with smilax was hung with 

 Japanese lanterns, and these and the 

 candles on the table, which had yellow 

 shades, furnished the only light. Japan- 

 ese shades on the candles would have 

 been much better, but it was impossible 

 to obtain them on the short notice given. 

 A large green art jardiniere on the cen- 

 ter of the table held yellow chrysan- 

 themums, while small jars of the same 

 ware placed around the centerpiece held 

 yellow nasturtiums. The effect was ex- 

 tremely good under the soft light of the 

 cindles. ' ' 



AN AVIATION LUNCHEON. 



The season's one rival of the chante- 

 <ler decoration is the aviation luncheon 

 idea. The airship decoration is not 

 wholly new, for it was illustrated in 

 The Review as long ago as April 29, 

 19U9, but the aeroplane has by now got 

 around to the state fairs and the avia- 

 tion luncheon has a personal interest 

 for a lot of people who were never be- 

 fore in touch with the idea. Try it 



when the airman comes to town and 

 you will make a hit. 



Here is a decoration for a recent 

 aviation luncheon that will afford some 

 ideas: 



The round table was laid out to repre- 

 sent a city boulevard, with a center- 

 piece of mums and the "street" be- 

 tween the flowers and the plates. The 

 "thoroughfare" was lined with tiny 

 gold candelabra to represent the street 

 lights, and as if passing along were 

 tiny reproductions of all the vehicles 

 known, from baby carriages and "one 

 hoss shays" to modern carriages and 

 automobiles. 



In the center was an airship with a 

 miniature birdman and a woman com- 

 panion seated in a nest of chrysanthe- 

 mums. The place cards were souvenir 

 postal cards addressed to the guest. The 

 salad was served in small wagons made 

 of crackers, and the ice cream came 

 molded into trains, airships, buggies, 

 and other conveyances. 



HALLOWE'EN WINDOWS. 



Hallowe 'on is the evening of Octo- 

 ber 31, the eve or vigil of All Hallows, 



lowe'en. Robert Burns thus wrote: 

 Some merry, friendly ooiiiitry folks 



Together did convene, 

 To burn their nits and bou tlielr stocks, 

 An' baud their Hallowe'en. 

 Hallowe'en is an occasion of popu- 

 lar superstitions and observances in 

 many Christian countries, fairies, 

 witches and imps of all kinds being 

 supposed to be then especially active. 

 In juvenile America it is the occasion 

 for tearing down the neighbor's fence 

 and stacking it up against his front 

 door. In Scotland, as related by Burns, 

 the evening is frequently celebrated 

 by meetings of young people, when 

 various mystical or playful ceremonies 

 are performed, with the view of reveal- 

 ing the future husbands and wives. 



So when the florist decorates his win- 

 dow for Hallowe'en, mischief rather 

 than art should be typified. 



SOME OF THE NEW STORES. 



Heinl & Son, Terre Haute, Ind. 



The store at 129 South Seventh street, 

 Terre Haute, Ind., on page 9, will ap- 

 peal to the artistic taste, as well as 

 the sense of j^ropriety, of most readers. 

 The store is owned by Fred G. Heinl, 

 but is still conducted under the firm 

 name of John G. Heinl & Son. 



The woodwork and fixtures are all 

 finished in white enamel. The walls are 

 coveretl with rough burlap, tinted with 

 Richtone green. The room is lighted by 

 the new Tungsten Diffuser system of 

 electric lights. Both the store and the 

 greenhouses are heated by the city hot 

 water system, thus eliminating annoy- 

 ance, dirt and smoke. The wire de- 

 signs, sheaves, metallic wares and other 

 funeral supplies are concealed from gen- 



A Japan<>se Luncheon Decoration. 



or All Saints' day, and the latter part 

 of next week those retail florists who 

 attempt to take advantage of special 

 occasions through appropriate window- 

 decorations will display unique arrange- 

 ments of autumnal material. 



The more the window partakes of the 

 boisterous and care-free nature, the 

 more it typifies the spirit of Hal- 



eral view, so that the regular customers 

 are not compelled to look continually on 

 gates ajar, wreaths and other articles 

 that are somberly suggestive. The side 

 door is used in the handling of express 

 and all sorts of deliveries. There is a 

 cash register, of course, and it is of the 

 latest model, operated b\- electricity. 

 The completeness, convenience and 



