(.(1 TmI'.KI! Ijll. mill 



The Weekly Florists^ Review* 



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THE RETAIL 



FLORIST 



*«■" >*/.'*l.-:*l--^'- ■■'*'■ ■■^■- ■•^'- ••'<' 



.».-••.»•• ^.»^••■.»>••■.»^^• ■.»••■•: »v-- •.»; •• '.rs-V.^ 



THE LONG-SUFFERING RETAILER. 



nil, yi's. he has sonic iilcasiircs, iuit 

 -d f'cw ami far I ct wt'cn. that, tlic ilarl\ 

 ( liiiids haiiyiii;^ UNIT him. thr sinisliiiic 

 <-aii't lie seen. I.nts ot' stock a-i;(>t t i ii^i' 

 lutlt'ii, llowcis lilliiiy <>V('ry spare; not 

 -■III order, imt a fiiiieral — wliaj ails the 

 liniiiaii rai-i'^ ilaiiy tiic liinwcrs! iiou 

 we loathe them when thev hriii^ t ht> 

 ll'iwcis iiil ()h, iliat it! — ami we (liim|( 

 1 heiri ill the sea velijior 's old liiii. 



All at oiice the Mowers \aiiishl ( )r- 

 dei-. ciiine to lii'at the hand, and we rush 

 111 meet the ;^rower, i;ras|i him tijihtly 

 hy the liand. "'Jiriny iis flowcisl We're 

 ii|) against it — must liaxc llowcis. or n|i 

 we ;;o!*' Hill the smiliii^^ yrowei' an 

 -wers, '"N'on must wait a week or so.'" 

 Tlii'ii he jiixf"- lis the dimensions ot' new 

 loMises he has luiilt, while we are sadly 

 Ihiiikiiij; ot' the siirpliis llowers we s|iilt. 

 \Vhilt> our t'ai-es lo(d\ expectant, onr 

 hearts are filleil with woe, tor we knuw 

 that lie is lyiny. as lie did one year ayo. 



Siiiiudiow we worry through it. iisin^ 

 lip their dain:i<red stock. .\ It Ininyli the 

 iliilly winter finds our overcoats ''in 

 hock,'' in tlie end we will t'oi'^ixe them 

 and take tlieni to our lireast, for a man 

 I hat deals in flowers nexcr knows an 

 Jmiir id lest. l-'rani; Sliiliele\', 



A JAPANESE LUNCHEON. 



This is ciirysa 111 hciniim season and the 

 .•hrys.antliernnin is the tlow(>r of .lap.-in. 

 -II that the ictailer who wishes to he 

 ri-ad\ with suj^ycst ions foi' his custnmeis 

 will he interested in studying the ac 

 <ompanyiiiy i lliist lation ami preparing 

 -imilar S(dienies which he can suj^^est to 

 his ciistomeis when the\' are in iieecl of 

 ~iich a service. 



i:d\vard Hell, of the J'.ell I'h.ral Ce., 

 I'ranklin, I'a., thus (h'scrihes this tahle 

 <leciir;ition : ' ' Kor this .Japanese lunch 

 cull the cidors were yellow and red. A 

 I'lamewcirk of hainhoo (lishpoles) 

 iiimmed with sniila.x w;is Imn^i with 

 .lajianese lanterns, and these and tlii' 

 cainlles nil the tahle, which had vcdiow 

 -hades, furnished the only liyht. Japan 

 c-c -hades iin the candles vvonld iia\<' 

 hec II niiiidi hetter, hut it was imjiossihlc 

 111 111 it a in t hem on the short notice yiven. 

 A Liit;e yre(Mi art jardiniere on the cen 

 'c (if the tahle Indd yellow (dirvs;iii 

 I hi-miiins. \vhih> small .jars of tlie same 

 ware placed armind t he cent erpiece held 

 \elli.w n;i--t^iirt iiini-. The etl'ect was ex 

 'lenndy ^nncl under the soft liiihl of the 

 i-a iicjlf-. 



AN AVIATION LUNCHEON. 



The sea-oii 's iine rival ot' llu cliante 

 cicr decniation is the .aviation liiiicheoii 

 idea. The airship deco|-;il imi is not 

 w liidiv new. t'or it was illustiatecl in 

 The h'ev iew as Imii;' aj^ii as .\pril "_'!•. 

 I'.iiil). hut the .leidiilaiie has hy now yot 

 .-Udund to the state fairs and the nvia- 

 linii liinidieon has ,a |i(M'sonal interest 

 liii a lot ol' jienjile who weri' never he- 

 Inie in tiMhdi v\ith the idea. Trv it 



when the airman ciinies to town and 

 Villi will make a hit. 



Mere is a decoration for a recent 

 aviation luncheon that will all'ord some 

 ideas: 



The I'ound tal le was laid out to repre- 

 sent a city hoiilev.ard, with a center 

 jiiece of mums and the "'street'' he 

 I ween the llowers and the plates. The 

 '■thoroughfare'' was lined with tiny 

 jiold camhdahra to represent the street 

 liyhts. and as if ji.assiny aloii^ were 

 tiny reproductions of .-ill the veliii'les 

 known, from hahy carriages and ''one 

 lioss shays'" \i, modern carriaj^cs and 

 aiitomohiles. 



In the center was an airship with a 

 miniature hirdmaii and a woman cum 

 p;inion seated in a nest of chrvsanthe 

 iniinis. 'J'he ]ilace canls were souvenir 

 postal cards addressed to the i^iiest. The 

 salail was served in small wagons made 

 of craidiers, and the ice cream came 

 inohh^d into trains, airslii|ps, huLr<;ies, 

 aiiil ot her con ve va m-es. 



HALLO"WE'EN WINDO"WS. 



1 lalhiwc 'ell is the evening of Octo- 

 her ;!1. the eve or viyil of .\ll Hallows. 



!nwc'eii. Kohert Hiirii- tliiis wmle: 

 .S'linr ini'ir\. riii-iHlly i-iiininy f'llUs 



'I'lMTclllll' (lid cciin CMC. 

 '!''> Iiiii'ii tlicir nils iiml Ixii ilicii' s|m. |<~, 



.Vll' lllHxi llll'ir I l.'llinu <''cll. 



llallowe'eu is an (iccasiiui ot' |i()pu- 

 lar siiperst it inns ami nhservances in 

 iiiaiiv ( hristiaii cniintries, fairies, 

 witidies and imjiS nf all kinds heiiiji 

 supposed to he then especially act-ive. 

 Ill juvenile .\in<Mica it is the occasion 

 for teariiij^- down the neij^hhor's fence 

 and st.-ickiiiL; it up aj^.ainst his t'roni 

 ilnnr. In Scotland, as relateil hv Huriis. 

 the evenine' is freipiently cehdirateil 

 hv meetiiij^s nt' yniin^' penple. when 

 variiiiis mystical or pl.ayt'iil ceremonies 

 are ]iert'nrnieil. with the view of reveal- 

 iii;;' the future liiish.ands and wives. 



So when the llorist decnrates his win 

 (low for Hallowe'en, misidiief ratliei 

 than art should he typided. 



SOME OF THE NEW STORES. 



Heinl & Son, Terre Haute, Ind. 



The store at ll'SI Snntli Seventh street. 

 Terre Haute, Ind., nil pane !•, will ap 

 |ieal to the artistic taste, as well as 

 the sense of jirnpiietv, of most readers. 

 The store is owned hy I'red (r. Heinl, 

 hut is still conducted under the firm 

 name of .lohn (i. Heinl \ Son, 



The woodwork and (ixtiires are all 

 linished in white enamel. The walls are 

 covered with rniiyli hurlap, tinted with 

 K'iiditoiie yreen. The room is lighted hy 

 the new Tuiiesten DilViiser system ot' 

 electric lij^hts. Jioth the store and the 

 greenhouses are heated hy the city hot 

 water system, thus (dimiiiatin^ animv 

 ance. dirt and smoke. The wire <le 

 sieiis. sheaves, metallic wares ;iii(l nt luM' 

 t'liiieral supjilies are cniicealed froiii i;en- 



A Japanese Luncheon Decoration. 



nr All Saints' day, .ami the Latter iiarl 

 oi' next \ve(d\ those ret.ail llorists who 

 attempt to take advantaye of sjiecial 

 eccasioiis thidiiiih ajipropriate wiinlow 

 decorations will display iiniipie ariaiim' 

 ments (d' autumn.'il material. 



The more the window partakes of tin' 

 hoisterous .and carefree n.atiire, the 

 mnre it t y|iilies I he spirit nt' il;i I 



eral view, -n thai the reL;iilar custniiier- 



;ire lint cnlllpidled tn Innk cnlltinuallv nil 



yates ajar, wreaths ;ind other artiide- 

 tli.al .are sninherlv si|ecr(ist i ve. The side 

 dnnr is used jri the handliil"^ of ex|ir( -- 

 ;ind .all sorts nf (hdiveries. There i- a 

 cash reejster. nt' cnlllse, .and it is of the 

 latest mn(|(d, nper.ateil hv idectricily. 

 The cniii ole! elie--, cnn \ en lence :iihl 



