( ((■ roni:!; 



ll>in. 



The Weekly Florists^ Review. 



:.;;rity, and will also 1k'][) to increase 

 . (lur business. 



If you are in iloubt about anything, 

 .lon't pretend to know; lind the man 

 h;it knows and ask him. You can 

 1 1 ways find liim, provided you liave the 

 (ituagc to admit there is something you 

 io not know. Make your people feel 

 lia( nowhere else could they obtain as 

 4(iod results as with you. It is a well- 

 settled fact that every satisfied cus- 

 ■, liner will make another for you. 



The Up-to-Date Salesman. 



^'(■ars ago all that was required of 

 liii- llorist was the making of a bou- 

 |ii('t, ])utting a few ilowers into a 

 -('(HJiid-hand shoe box, making a few 

 -o called designs for funeral purposes, 

 iiid occasionally sonu'thing more pre- 

 tentious than a boiiqiiet for a large 

 lianquet. 



Today Ihe llorist must be prepared to 

 present ideas to the customer for the 

 ilecoration of the dinner table, house 

 ileeorations for weddings, receptions, 

 teas, etc.; church decorations for all 

 occasions; the arrangement of Ilowers 

 ill appro]iriate forms for birthdays, an- 

 niversaries, funerals, etc. lie must 

 iitiow what is approjiriate for the occa- 

 sion and jiropcrly execute the commis- 

 sion. To the a\>'rage liuyer the selec- 

 1 ion of flowers for a special occasion 

 IS ;i new ('X]>erience, and it is the duty 

 ef the lloiist t(i suggest to his customer 

 what he knows is the liest thing for 

 liini to have. Xot only must the llorist 

 • lo this, but he should make the expense 

 so reasonable that the customer will 

 not be afraid to looic at a florist's 

 window afterw.-ird. 



There is more money in selling a man 

 i") worth of goods a hundred times 

 llian in selling him .*10(1 wortii once. 

 Ihe florist often linds it ditticult to 

 Iraw the line Ictween what he would 

 like to gi\'e the customer and what he 

 wants and should have, and often the 

 aildition of a few dollars to the expense 

 would act as tin: straw that broke the 



■ amel's bael^. AVhilo the customer 

 would pay it. and really get his money's 

 worth, he would still feel that ho was 

 compelled to umlergo an expense that 

 under the circumstances was entindy 

 uncalled for. 



One Point in Educating the Public. 



The more the general public is odu- 

 <ated to the f;u-t that it is the thing to 

 l)rovide flowers for any and all occa- 

 sions, the better it will lie for your 

 liusincss. The only way to do this is 

 to make them feel that they arc getting 

 1 lieir money's worth. 



While Ilowers vary in price at dif- 

 ferent seasons of the year, they always 

 liave a price, and it should l)e the same 

 Io everybody. It is too often the habit 

 \vith some florists to ask a certain price 



■ <>v tlowers that his custcuner will con- 

 sider mere than he w.ants to pay, and 

 tlien, instead of fdVering snniething 

 more in keeidng with what is wanted 



IS regards jirice, ho will reduce the 

 I nice of his olferings. This is not the 

 pi'acticc in other Hues of business, aiul 

 nothing yon can do nr say will coiuinco 

 \ our customer tliat you were not at- 

 leiiipting to take ;idvantage (d' him. 

 I do luit mean b\- this tli.at a large buyer 

 should not receive concessions. It is 

 legitimate in any business to sidl a 

 liiiyer at a less price per hundred than 

 'iMild bo made fur a single article. 



Xever ;illnw eiie i-iistunier tn s;i\ te 

 ■ihutlier thai lie iim lin\' the '~aiiH' tliiie' 



The Bride. 



for less money than the other can. This 

 is also true when you give a purchaser 

 a ]>rice and he tells you he can get the 

 same thing elsewhere for less money. 

 Take no notice of it. The other ftd- 

 low must make a profit the same as yon, 

 or he could not do business. Certainly 

 ho should not be able to grow or buy 

 at a less price than you can, but if he 

 does, it is your fault, and you should 

 take the necessary steps to be on an 

 equal footing with him. 



At best the retailer has a hard road 

 to travel. Of course he has his com- 

 pensatimis, but he also has a few 

 troubles, one ot' which is the lack of 

 appreciation en the part of the growr. 

 When all is said and done, the disposal 

 of ninety per cent of the flower sujiply 

 diq>etids on the retailer. 



known as the arm shower bunch. It is 

 carried in the left hand and is so ar- 

 ranged that the right is free. The idea 

 of combining grace and beauty is fur- 

 ther carried out by moderation in the 

 length of the shower, a feature that has 

 sometimes l;een carried to excess. 



While white is the liest color to use 

 in britles' bunches, the faint pink of the 

 orchid is in good taste. The green 

 iis(m1 is maidenhair fern. IMiil. 



VINCA MINOR. 



1 am >ending under separate cover 

 seine specimens of .a jdant whicli 1 think 

 i-; Vinca minor. Will you jdease tell me 

 if it is.' I have a line lot of it and 

 want to advertise it, if there is any sale 

 for it. C. M. W. 



THE BRIDE AT THE ALTAR. 



[(•Icaiiin;^ of ;iii Intcrvirw witli I'liarlcs Ilriiry 



iMIX.] 



"^riie serious expression of the young 

 girl about to make the most solemn of 

 \ows is in keeping with the moment 

 just before the iii,'irri;ige ceremony. Iler 

 bride's hou(|net of lilies of the \allev 

 and white findiids. which gives the faint- 



e-t tniicll nt' pale pillk. is of tile style 



The ]il.ant forwarded is Vinca minor, 

 fur whii h you should find a good sale. 

 I'er usi' on graves, for covering bare 

 banks and for naturalizing in wood- 

 lands, this is one of the mest valuable 

 eviM'iireen plants we ha\e. (". W. 



Peter.sburg, Va. — The American Bull) 

 I'ai'iii. iie.-ir liei-e, has Icuui pii rdi.ased liy 

 .\. K. I >:i\ i~. ul' tlii< ( i: \ , ler .■^l.lCu. 



