50 



The Weekly Florists' Review^ 



October 27, 1910. 



Five Pages of Retailers' Cards 



This department for the cards of Leading Retail Florists — those florists who have the facili- 

 ties for filling the orders sent them by other florists — has made possible the recent rapid develop- 

 ment of this branch of the business, a branch of the trade now established for all time and so help- 

 ful a branch of the business that its volume will keep on increasing for many years. 



The Review originated the idea of the gathering and grouping of these cards — as a means 

 of turning a penny for itself while performing a valuable service for its readers. There have been 

 imitators, yes, but the legitimate efforts of others to make use of the idea has had the usual result 

 of emphasizing the superiority of the original, and The Review now finds itself required to devote 

 five pages to the Directory of Retail Florists. 



While there is a large daily exchange of orders by mail and wire between retailers in dis- 

 tant cities, it is such an event as the death of a prominent citizen that brings out the special use- 

 fulness of this Directory. The death of David B. Hill last week brought a flood of orders to Albany; 

 the death of Senator Dolliver, of Iowa, would have done the same for any florist of Fort Dodge had 

 one been represented in these pages. The following letter from a Boston retailer tells the story: 



"We had a large number of orders for the funeral of Julia Ward Howe, among which were 

 telegraph orders from florists all over the United States and quite a few from abroad." — Penn the 

 Florist, Boston, October 20, 1910. 



Are you sending and receiving your share of these orders? You can send your share (and 

 make 20 per cent profit without effort) if you let your customers know you can perform this service 

 for them. To receive your share — well. The Review's department for Retailers' cards remains the 

 one way of getting prompt action on the order in hand. If you are the only florist in your city 

 represented here, you get the orders coming into your territory from other florists. If you are not 

 represented and "the other fellow" is — we can leave it to you what becomes of these desirable orders. 

 They are growing more numerous every year. 



To be represented costs only 70 cents per week on a yearly order. This is for one-inch 

 space. Other spaces in proportion. 



Why not send your order today — now — before you forget it? 



TonsBth Floral Co. 



325 Morrison Street 



GROWERS AND RETAILERS 



Portland. Ore. 



Orders lor delivery in 



OKLAHOMA 



Tvill be promptly and care- 

 fully executed by 



FURROW & COMPANY 



Ghithrie, Oklahoma 



PROVIDENCE, R. I 



I m4 tH '• '• JOHNSTON Si CO. 



PROVIDENCE. 



■nr EMlaari Poiats 



CO. 

 171 Wtybatttt St.. PnfMnc» 



lai E. D. SCHULTHEIS 



FeniMT FLORIST 



Write, Phone or Wire 



ei8 Linden, St. 



. SGRANTON, PA. 



KALAMAZOO, MICH. 



G. Van Bodiove & Bro., '^'^^tt" 



Ung rioral & Nursery Co., %!&' 



Write or wire headquarters for flowers for Texas, 

 OUaHoma, Louisiana, New Mexico. No orders too 

 large, none too small. 



-)i«rJ- 



MRS. LflRD'^ FLOWiRJOP 



112 W. 8th Ave., TOPEKA, KAN. 



The Market. 



Chrysanthemums are the queens of 

 trade and have unceremoniously pushed 

 everything else aside in public estima- 

 tion. They will hold the sway from 

 now until Thanksgiving. But this city 

 is not what can be called a mum mar 

 ket; 15 cents is about the limit for the 

 popular price for a single bloom, no 

 matter how large it may be or how long 

 the stem. Some pretty fine blooms are 

 now coming to market, white, yellow 

 and pink being the only salable ones. 



Rose growers are holding back their 

 crops and will reap the harvest after 

 the mums are gone. Carnations are 

 coming in more plentifully and in bet- 

 ter quality than previously, and the out- 

 look is better than it was a fortnight 

 ago. Prices are normal. The supply is 

 sufficient for all demands and few 

 special calls are made. Funeral work 

 is about average, while a few wedding 

 functions and sociables help out. 



Club Meeting. 



The regular monthly meeting of the 

 Florists' and Gardeners' Club of Rhode 

 Island, which was held at the rooms of 

 the association in Swarts' hall, 98 

 Westminster street, October 17, was one 

 of the best meetings that have been 

 held in two years. The officers were 

 much encouraged and the coming meet- 

 ings this season are certain to reflect 

 the awakening manifested at this meet- 

 ing. President -Robert Johnston was ic 

 ,the/(ibair and reported that exryxesident 

 William Appleton, who has been serious- 

 ly ill, was slightly improved. 



Rock Island, UK 



urnriir hensley l d Pho.e 



Davenport.la. FLORIST 1^34 



330 20th Street. Rock Island, III. 



LOUISVILLE, KY. 



WILLIAM WALKER 



326 W. Jefferson 



All orders given careful attention. 



Louisville, Ky. 



JACOB SCflULZ, SSO S. romth Avenue 



Louisville, Ky. 



f. WALKER & CO., 634 Fourth Ave 



NENPHISJENN. 



Idlewild Greenhouses, 

 89 So. Main St 



Tenn., Miss., Alabama, Arkansas, Louisiana orders wil 

 be well taken care of. We have all flowers in season 



Qeorgfe Q. McClunie, Florist 



175 Main St.. HARTFORD, CONN. 



Orders solicltod for delivery any place on earth. 

 Floral Designs a Bp t i tJl a l t j . 



DRUMM SOD and F10RAL% 



HeAdaaarton for Cat Flower* aid Faneral Deilsa* 



