10 



The Weekly Florists' Review. 



November 3, 1910. 



mums and autumn leaves, at the base 

 of which are two or three good 

 specimen fern plants, tipped so that the 

 pots will not show, with a cluster of tall 

 grass ajjpearing to one side or behind 

 the stump, is a good autumn piece. 



A Realistic Wheat Field. 



A display which was made last yoar 

 at the A. Y. P. exposition, by the C. F. 

 railway, gave a fine illustration of what 

 might be accomplished with grain as a 



clerks will never do in a florist's shop, 

 even when hiring the extra help for 

 holidays? I have found that to be the 

 case, and for this reason: The average 

 transient customers buy flowers for two 

 widely different reasons, either for joy- 

 ous or for sad occasions; that is, for 

 a wedding, a banquet, a dinner party, 

 or for some young lady's gift; or, on 

 the other hand, for a funeral, a sick- 

 room, or to place on a grave. Hence 

 we might call this a business which ap- 



Store of Wolfskin Bros., Los Angeles, Cal. 



setting for flowers. The whole was a 

 picture of a wheat field, but done in 

 natural wheat, having the effect of 

 growing in the field, with grouse flying 

 close over the heads of grain. The 

 wheat stalks had been cut, cleaned and 

 dried with the grain remaining. A 

 screen of fine wire was stretched 

 horizontally across the display space, 

 about two feet above the floor. The 

 wheat stalks were pulled through the 

 meshes as far as the head, where they 

 remained suspended, and when the 

 meshes were all filled the spectator was 

 looking down upon a wheat field with 

 stuffed grouse suspended in a flying 

 position close aliove tlie surface of the 

 grain. 



Any wild game birds could be sub 

 stituted for the grouse. Long-stemmed 

 mums could be interspersed freely 

 among the wheat heads, with their 

 stems in vases below. At some pronii 

 nent place in the rear a great sheaf of 

 wheat or a shock couhl be filled witli 

 a mass of chrysanthemums, as a break 

 to the evenness of tlie field. With a 

 reasonably large amount of reflecting 

 mirror surface the wlieat field might I.e 

 made to look immense and most at- 

 tractive. Gertrude Blair. 



peals to the varied emotions of people, 

 and the clerk, therefore, in addition 

 to having a knowledge of the business, 

 must be a keen student of human 

 nature. 



B. B. Spanner. 



Marion, Ind. — Mr. and Mrs. Leo C. 

 Smith, proprietors of the Marion Floral 

 Co., have opened a store on Adams 

 street, between Fourth and Fifth 

 streets. They have greenhouses at 

 Meridian and Thirtv-first streets. 



NEW LOS ANGEIiES STOBE. 



The sons of J. W. Wolfskill have 

 succeeded to his business and, under the 

 name of Wolfskill Bros., conduct in Los 

 Angeles the store shown in the accom- 

 panying illustration, reproduced from a 

 recent photograph. Lighting always is 

 an important point in flower store 

 equipment and how well the Tungsten 

 lamps are adapted to the purpose is 

 demonstrated in this picture. The 

 photograph was taken at night by the 

 aid of artificial light, the camera stand- 

 ing in a position to get the view of the 

 passer-by. 



PALMER'S SPECIAL DELIVERY. 



Possibly the most unique automobile 

 operating on the streets of Buffalo is 

 the gasoline tricycle used by W. J. 

 Palmer for special delivery. Its odd ap- 

 pearance attracts an immense amount 

 of attention and Mr. Palmer says that 

 in addition to providing exceptionally 

 rapid delivery facilities the machine has 

 proved one of the best advertisements 

 he ever invested in. The car is capable 

 of making thirty-five miles per hour 

 and when making ordinary speeds on 

 the city streets it consumes little fuel 

 and has thus far caused no expense for 

 upkeep. 



Mr. Palmer's delivery facilities now 

 include two Pierce cars of the usual 

 type and this three-wheeled special de- 

 livery motor. He thinks the automo- 

 bile to be far better than the old-style 

 vehicle for a florist who has a large 

 number of deliveries to make. 



THE DEBUTANTE. 



[Gleaning of an interview witli Cliarles Henry 

 Fox. J 



The debutante 's bouquet should be an 

 arm bunch, preferably of one kind of 

 flowers, the choicest blossoms of their 

 kind. Killarney roses were used in the 

 bunch shown in the photograph. Chrys- 

 anthemums are seasonable. Mr. Fox 

 sometimes uses a combination of wild 

 flowers. The reward of taste and skill 

 in the arrangement of the debutante 

 bunch is the honor of having that bunch 

 carried. The recipient of the flowers 

 may receive as many as a hundred bou- 

 quets; she can only carry one, her 



THE RETAIL CLERK. 



The article in The Review of Octo- 

 ber 21, entitled ''Retailers' Troubles," 

 suggests this question for the retail 

 florist: Have you noticed, in hiring 

 sales people for your store, that people 

 who can make good sales in the average 

 lines of business do not always seem 

 to adapt themselves readily to the 

 patrons of the florists' trade, and that 

 rules applying to department store 



A Florist** Motor Tricycle. 



