■i' ' 



March 17, 1910. 



V'-- 



The Weekly Florists' Review* 



Two Small Azaleas and $ome drun in at Gold Basket* »% ^ ■^Yr^'^ 



t 



..v.!S_ 



thing to chance. Better plan the delivery 

 just a little more caTefuUy than you plan 

 anything else. 



There is no time where room is so valu- 

 able as at a hbliday season, and there is 

 no time during a holiday rush when room 

 is so useful as when tlie hour for delivery 

 is approaching. Set aside a space for 

 the orders which can be delivered Satur- 

 day afternoon, and another for those 

 which must be d(jlivered Easter morning. 

 Then subdivide these spaces into routes. 



Did you ever go into the shipping de- 

 partment of a big express oflSce? If you 

 liave, you may have noted that partitions 

 have been built, like stalls, or the floor 

 has been marked off in squares, or some 

 other arrangeinent has been made for a 

 special place to put the packages, to go on 

 each train. When train-time comes every- 

 body about the place knows just what 

 there is to go on it. If you adopt some 

 similar scheme, each wagon will have 

 everything that it should take, and noth- 

 ing that some other wagon should have. 



If you have an empty greenhouse, you 

 lan divide up the bench space for this 

 purpose. Put a sign on one bench 

 ''South," and on another, "North." 

 Make as many such divisions of your ter- 

 ritory as is necessary to handle your busi- 

 nesa. TJien, as each order is put up, it 

 is placed at once in the space set apart 

 for that route, and when all the orders 

 ■ire up there is no danger of any wagon 

 "Starting out and leaving something be- 

 'lind that will then have to be sent by 

 expensive special delivery. 



Incidentally, see to it now that you 

 'lave enough tags and also. envelopes for 

 customers' cards. Yrnr order sheet 



*- ■', >'V 



ought fo show wbv^.takes the. or,(]fei:; tt.* 

 puts it up, whose cSi^ is to be attaciej, • 

 and wh6 delivers, an(J*|jiere ought ^t&, be 

 enough spirit in y^ouj^ em^ldy*^s " so; that* 

 each one will seq^J.^at his ,own jjar^ is, 

 done correctly. 4(11 thet jjijoae' and eftort 

 spent in preparing to' «lof;,^1bu8iness is^ 

 wasted unless the orders -ste^ .Ahrefullj 

 filled and promptly del^VerMi St ' .,•' 



Plant orders' a;^Afr4)illkj and' you will 

 doubtless need eitira'' delivery facilities. 

 Arrange for them now. Get endu^h wag- 

 ons so that you can get everything de- 

 livered by Sunday noon. 



There is more individuality in the 

 flower business than in -a department 

 store, but the florist WiH do a whole lot 

 toward avoiding the "asitoyances if he 



s«fvicea^ie' or siajlil^?' than the azalea 

 W'he* ar»"bwij and ^J^njiJed in this way* 



^e, illilbjtlitjan ©ifthijg pa^e shows how 

 wcll.tlbe a'zijea is^aidapteu to use inj bas- 

 kwtsj,. 'the reecpt^cje in this case is one 

 o^'.tne^k)rentine ggld baskets, whicl^ last 

 K^asojX' VA-e &o ejnj^nsive that onljf the 

 lje5l/lir\g>»ftres coulafeandle them. It was 



"r,necelgsa^y for the ret^^l^r to ask $7.5P for 



': ' t^ii basket, 'while -hj!} ptic^ for the two 



aialcfls \<hf«l> were"^ it was only $1.25 



each! T>o a good Trigny that would[look 



as though ,the plaMs^were embellishing 



^-the basket, iratber 4htin the receptacle'; 

 adding, itr tie attractiveness ofj the\ 

 prQaUjpt- ol». nature, as all florists like tp' 

 think'shotild-be the ease. But it ii not> 

 necessary to use a seven-dollar basket for' 

 an azalea. There are innumerable styles of 



for conducting th^ filling -j^nd delivery 

 of orders. :■,. ■,.'■" 



AZALEAS FOR EASTER. 



This 

 sliould 

 Easter, 

 ers no 



azaleas 



Basket Arraogemeots. 



year, of all years, the 

 be in perfect condltiou for 

 So early a date leaves the grow- 

 excuse for stock past its prime. 

 While the great part of the azaleas still 

 are of the close-cropped, round-heatled 

 style with which everyone, florist or cus- 

 tomer, is so familiar, the days of the enor- 

 mous specimen plants have pretty well 

 passed, and in their stead there is a grow- 

 ing use for small and more irregularly 

 grown plants which find their best use 

 when made up in the popular basTcets and 

 l>lant hampeis. There is nothing more 



will adopt the department ^tores ' system, 'chip and other baskets that the florist 



can buy for half a dollar, or even less, 

 and which will enable him to make up 

 his plant arrangements at prices which 

 will make them sell like hot cakes. 



Pottery and Pot Covers. 



";■ Some of the leading stores of late have 

 us^d more pottery than baskets and have 

 fbund tlie azalea one di the best of plants 

 for sale planted in & great variety of 

 unique receptacles. On page 33 two such 

 combinations are illustrated. Some skill 

 is required to choose the azalea, the re- 

 ceptacle and the ribbon for harmonious 

 color combinations. In both the arrange- 

 ments shown the planter combined in one 

 case adiantum and in the other case small 

 ferns to fill out the base of the azalea 

 and conceal the bare stem. The stores 

 that have had the greatest success with 

 the use of these pottery affairs have ac- 



M 



