Mabch 17, 1010. 



The Weekly Florists' Review. 



29 



An Easter Display of Vfoderate-priced Plaot Arrangements and Receptacles. 



age florist wants it understood that he 

 is charging for his artistic ability as well 

 as for the stock used. If anything, do 

 just a little better work on your popular 

 priced articles than you do on the high- 

 priced ones; your customers will appre- 

 ciate your services and as appreciation 

 grows patronage will increase. 



The Use of Ribbon. 



No matter what the line of endeavor, 

 the tendency always is to go to extremes. 

 This has been the case in the use of rib- 

 bon on plant arrangements. Eecognizing 

 it as a good thing, some of t^e retailers 

 who set the fashion have so beribboned 

 their productions that recently there has 

 appeared a tendency to go to the extreme 

 in the other direction, and use almost no 

 ribbon at all. 



But those who have decried the too 

 lavish use of the product of the looms, 

 have found by experience that the judi- 

 cious use of ribbon does more than al- 

 most anything else to add to the at- 

 tractiveness of any otherwise well con- 

 ceived plant arrangement. Take, for in- 

 stance, the illustration on page 28. Here 

 18 an exquisite basket, simple of outline, 

 of a quality which would seem to require 

 the minimum of embellishment. In it 

 "<^ P'"'' tinted hydrangeas arranged by 

 the hand of a man who knew how to fill 

 a basket for the best eflfect. But it 

 would be almost nothing at all without 

 the big bow of pink ribbon on the han- 

 dle; jugt that touch is needed to make 

 the basket sell. 



There is hardly any part of the work 

 of the retail florist which, better than his 

 use of ribbon, shows his perception of 

 color Those who themselves have little 

 of the artistic taste in matters of color 

 recognize at a glance the work of the one 

 who is master of this art. Not only does 



Jnnf ''Tu' H *^« «»^« a°d style of 

 Knot and its location are important fac- 



tors in achieving the right result. Every 

 man to his trade, but don't let the man 

 who knows the use of ribbon spend his 

 time waiting on customers when the plant 

 arrangements are being made up. There 

 is more than money in his work; there is 

 reputation for your store. 



PRIMULAS AT EASTER. 



Primulas are so commonly used at 

 Christmas that some stores try to get 

 along without them at Easter, but the 

 primula is so useful a subject that it is 

 difficult to find any substitute for it. 

 Note, for instance, how well it looks in 

 the illustration on page 26. The grass- 

 covered box on the right, it seems, hardly 

 could be so well filled with anything else. 

 Then there is the basket-like piece of 

 dark green pottery at the left. What bet- 

 ter could there be for it than the primulas 

 and the Dutch hyacinths? Nothing taller 

 would fill the bill, and nothing less well 

 flowered would look half so well. 



The primula might well be known as 

 the florists' friend. Easy to grow and 

 easy to sell, there is no plant flowering 

 under glass which could less readily be 

 spared from the greenhouses of the 

 country florist who grows for his own re- 

 tail trade. 



in this illustration was intended as a 

 display piece, one of several used in the 

 decoration of the store. This is one of 

 the verdigris green, or copper green bas- 

 kets, the coloring of which is one of the 

 best things the supply makers have yet 

 done. The gray-green combines beauti- 

 fully with almost any Easter plant. For 

 this combination azaleas, roses, lilies and 

 adiantum were used, with a ribbon to add 

 a finishing touch. 



DISPLAY PIECES. 



The illustration on page 35 is from a 

 photograph of an Easter basket arranged 

 by the E. Wienhoeber Co., Chicago. Not 

 every store has the class of trade which 

 calls for such arrangements, but every 

 store should have in its Easter display 

 some few pieces that are of the best 

 quality it knows how to produce. While 

 the Wienhoeber store caters to the 

 wealthiest trade in Chicago, even there 

 It 13 found that the bulk of the sales 

 at a holiday are made on the .popular 

 priced articles. The large basket shown 



HYDRANGEAS IN BASKETS. 



The illustration on page 34 shows a 

 simple little plant arrangement which 

 proved an extremely good seller last 

 Easter. It is a hydrangea in a pale 

 pink chip basket, with a big bow of pink 

 chiffon on the handle of the basket. The 

 hydrangeas used were quite small, but 

 they each carried a couple of good heads 

 of flowers. Those that were on the pink- 

 ish order combined best with the baskets. 

 It is a touch that is worth while to take 

 out a little of the soil from the pot, if 

 the pot is put in the basket, or to finish 

 oflf if the plant is transferred to the tin 

 pan in the basket, with a little live sphag- 

 num. The covering of the soil is worth 

 more than the time it takes to do it. 



RECEPTACLES FOR BULB STOCK. 



There is an endless variety of recep- 

 tacles in which the Easter tulips may 

 be planted at a profit to the seller. On 

 page 31 there is an illustration showing 

 the tulips planted in a green-stained box 

 which is obtainable in many sizes and 

 which goes well with tulips of almost 

 any color. Then there is the line of 

 boxes, square or oblong, that apparently 

 are made of the same material as picture 

 frames; these are extremely useful for 

 rse with tulips. In addition, any collec- 

 tion of odd pieces of pottery would show 



