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30 



The Weekly Florists' Review* 



Mahch 17, lyio. 



many low, round shapes that will be use- . 

 ful for this purpose. 



At the left in the illustration on page 

 31 is a basket filled with adiantum and 

 Dutch hyacinths. Peeping through the 

 foliage you can see the cover of the bas- 

 ket. A good many retailers would tie a 

 bow of ribbon on the handle, but the 

 cover adds to the ease of filling, for the 

 arrangement is therefore naturally one- 

 sided; it is intended to be viewed from 

 one direction only. 



The bulb stock always should be in low 

 receptacles, and the boxes or baskets 

 should stand where your customers will 

 look down upon them — there's a whole 

 lot in the point of view. Don 't put you.' 

 stock too high if you want your customers 

 to see the most favorable aspect of it. 



LILIES LIKE LADIES. 



Did it ever occur to you how like 

 women are flowers, and especially the 

 lilies? Beautiful as nature made them, 

 the better you dress them the finer they 

 are. 



Take the lily in the clay pot it flowered 

 in and one 's customers must needs ' ' look 



worth? Well, there are ten open flowers 

 and ten buds. They're good lilies, all 

 right, but at a quarter apiece for flow- 

 ers and buds $5 would be the price — and 

 25 cents per flower is all you can get so 

 long as you sell by the flower. It's when 

 you dress your plants in the latest mode 

 that you get away from the * ' per piece ' ' 

 way of selling and begin to charge for 

 your skill as well as for your stock and 

 your work. 



As a matter of fact, these twenty lilies 

 in the gold basket and with the big bow 

 of ribbon were sold last Easter for $12. 

 It was in one of the leading stores in a 

 big city, and the retailer said he only 

 made his usual margin, counting every- 

 thing, but just the same he made at 

 least twice as much money on the sale 

 as he would have made if he had sold 

 the lilies alone, in their red clay pot. 

 And he sold them easier — quicker, and 

 more of them. 



A plain woman well gowned gets more 

 attention than a pretty one plainly 

 dressed. And it's so with plants. Fix 

 them up and they look as though they 

 must be right, all right, cost included. 

 Step into one of those stores where they 



The Best of Lilies Need Dressing; Up. 



up, not down" if they are to admire; the 

 effect is something that of a really pretty 

 face on an unkempt girl. All that is 

 missing is clothes, aiM the ability to get 

 them on right. 



As "the apparel oft bespeaks the 

 man," so does the dressing up bespeak 

 the selling value of the plant. Take a 

 look at the lily on this page. What's it 



sell just flowers. Then drop in at one 

 where they sell arrangement as well as 

 flowers. It won't take you long to see 

 which gets the money — and the satisfac- 

 tion without which business is mere 

 drudgery. 



Yes. By all means dress your lilies as 

 well as you know how — and give your 

 wife her share of the profits. 



WEATHER POSSIBILITIES. 



The weather, always a prime factor in 

 the holiday business, is of more im 

 portance this Easter than usual, becaut-c 

 of the unusually early date of the flower 

 festival. It would naturally be supposoii 

 that because of the early date stock 

 would be late, and bright, warm weathei- 

 a necessity. But such is not always tho 

 case. While some growers of lilies uii 

 doubtedly will be late, a great manv 

 liave, in their anxiety to be in time with 

 their crops, got them along to a point 

 where bright, warm spring days meau 

 more trouble than cool or even wintrv 

 weather would cause. Carnation crops 

 in some localities will be past their 

 heaviest if the weather is too warm the 

 next few days, and roses will be soft 

 with too much heat. 



The weather bureau at Washington 

 now makes prognostications for a week 

 in advance and those growers who are 

 well along with their crops will be glad 

 to know that the government thinks a 

 cool -wave will pass over the country the 

 latter part of the present week, begin- 

 ning about the middle of the week in the 

 extreme west and advancing thence to 

 the "Atlantic coast, reaching there by the 

 early part of next week. After a day 

 or two of cold weather the government 

 looks for spring, which will bring a good 

 cut just right for Easter. 



BANKRUPTS MUST TALK. 



In a United States court in New York 

 a decision has just been handed down 

 that will be of much interest to all those 

 who have had the common experience of 

 seeing debtors go into bankruptcy and 

 suffer an almost total loss of memory. 

 Times without number it has happened 

 that a debtor failed while his creditors 

 knew positively that his assets had been 

 sequestered, but were unable to prove it 

 save by tlie debtor's own admissions, and 

 when cornered under examination he 

 would not be able to remember what be- 

 came of goods or money. Now it is 

 established that such a forgetful one cau 

 be jailed for contempt of court. He 

 must answer. 



This decision was rendered in the ca-o 

 of Schulraans & Goldstein, bankrupts. 

 They failed July 18, 1908, owing about 

 $38,000. Samuel Sehulmans. one of the 

 bankrupts, was called upon to testily 

 before the referee to explain an enor 

 nious shrinkage in his assetn. Schulman-^ 

 refused to make any explanation, but ad- 

 mitted that upon the filing of the bank- 

 ruptcy petition he went to Norfolk, V;i.. 

 and sold a considerable portion of assets 

 which were there, and professed himself 

 unable to account for the proceeds. 



The referee, upon the application "f 

 counsel for the Merchants' Protectie 

 Association, made a certificate to the ef- 

 fect that Sehulmans was committing pe ■ 

 jury in deliberately withholding fa("= 

 from his creditors which must have be " 

 within his knowledge. Upon this certili- 

 cate Judge Holt ordered Sehulmans' f''- 

 rest and committed him to jail for s.x 

 months for contempt of court. Sch'd 

 mans took an appeal to the Circuit Cou't 

 of Appeals and Judge Coxe has ju-t 

 rendered an opinion, concurred in ly 

 Judges Lacomb and Noyes, that the com- 

 mitment for contempt was proper. 



The importance of this decision is that 

 it holds that a bankrupt who commi*^ 

 perjury in withholding facts from h\^ 

 creditors as to the disposition of his ^^' 

 sets is guilty not only of perjury, » 



