56 



The Weekly Florists^ Review* 



Mauch 17, 1910. 



P 



Niessen's 



News Column 



CUT FLOWERS 

 For EASTER 



The prospects are for a large 

 cut of everything in season ex- 

 cept Beauties. They will be 

 scarce. Other roses, particularly 

 Pink Killarney, will be in good 

 supply with us. Carnations will 

 be plentiful, and of a fine qual- 

 ity — better than usual for the 

 Easter Holidays. Three good sell- 

 ers for Easter will be: 



Violets 



We will have a large supply of 

 double violets of a quality as 

 good as can be had. 



Sweet Peas 



In all colors — pink, white, laven- 

 der and flesh color. 



Valley 



Of a choice quality. No advance 

 in price. 



$3.00 and $4.00 per 100. 



Lilies 



Although generally reported 

 scarce, we will have a good sup- 

 ply of them. It is advisable, 

 however, to place your order in 

 advance. Good stock we can 

 fusnish at 



$15.00 per 100 floy^ers. 



YOU CAN DEPEND ON US 

 TO FILL YOUR EASTER OR- 

 DER PROPERLY. WE INVA- 

 RIABLY SATISFY OUR CUS- 

 TOMERS AT HOLIDAY TIMES. 



For quotations and general in- 

 formation, send for our 

 PRICE-LIST. 



TheLeoNiesseoCo. 



Wholesale FlorisU 



1209 Arck Stntt 



PHILADELPHIA 



Op«B from 7 a. m. to 8 p. m 



EASTER LILIES 



We have been known all the season through as leaders on 

 Easter Lilies; we are going to be stronger than ever at Easter 

 and can fill your orders lor any number of these flowers if ordered 

 early. We know that our flowers will compare favorably with any- 

 one else's in the market. They are weU hardened and not too 

 many on a stem. 



Madame Jardine Roses, 

 Carnations, Tulips, Daffodils 



and all spring flowers. 

 WILD SMILAX for the decorator. 



W. E.McKISSICK & BROS. 



WHOLBSALB FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The Review when you write. 



PHILADELPHIA. 



Tke Risinfi; Eastetn Market 



The encouraging improvement noted a 

 week ago has continued, the market aver- 

 aging stronger than then in the face of 

 larger receipts. There has been no gen- 

 eral advance in prices, only there is 

 more stock sold at a better average, the 

 street paying more for the leftovers Sat- 

 urday, March 12, than previously. While 

 there was no advance on Monday on the 

 better sales, a healthier tone prevailed. 



The features of the market are the 

 demand for white carnations in anticipa- 

 tion of St. Patrick's day, which has 

 forced the price up ; the scarcity of Beau- 

 ties, and the heavy supply of pink roses, 

 both Killarney and My Maryland being 

 in strong crop. The odds and ends on 

 the list are mostly selling well at the 

 lower level of prices noted a week ago, 

 with an indication of improvement. 

 Greens are in active demand, asparagus 

 being especially lively, followed by good 

 adiantum, with more smilax sold at the 

 higher than the lower price on the list. 



Callas are low. Gardenias are in 

 heavy supply, with only the finer stock 

 bringing the market prices. Cattleya 

 Schroederiana is the principal orchid, 

 with supply about equal to demand. Good 

 sweet peas are selling well, but compara- 

 tively few go in the top grade. Violets 

 are plentiful and quiet. Valley is rather 

 slow. "While there is no special demand 

 for Easter lilies, the market is in health- 

 ier tone than it has been. White roses 

 are not in as brisk demand, but the sup- 

 ply is still small, for, while there are 

 more White Killarney and Bride, few 

 Kaiserin have come. 



The Scarcity of Beauties. 



American Beauty roses are looked upon 

 as holiday flowers. The general market 

 is always interested in this rose as a 

 holiday approaches, because buyers who 

 seldom use it at other times ask their 

 dealers for it. This Easter indications 

 point to an absence of the usual supply. 

 The crops usually brought in for Christ- 



mas and again at Easter vr^tf this sea- 

 son prolonged through January, the se- 

 vere weather making it impossible for 

 the growers to get their next crop in 

 time for the early Easter. Dealers will 

 save their customers the risk of disap- 

 pointment by diverting as much of the 

 demand as possible from Beauties to 

 fancy Richmond and Killarney. 



The Easter Outlook. 



Prospects are excellent for a good sup- 

 ply of lilies. It is possible that the 

 longer-stemmed flowers may not be equal 

 to the demand; good judges are divided 

 on this point, but for those who can use 

 medium or shorter-stemmed flowers a 

 good supply seems assured. It is pos- 

 sible that all other cut flowers will be 

 plentiful, saving only Beauties, unless 

 some unforeseen weather conditions arise. 



The plant market, especially in lilies, 

 azaleas and all kinds of roses, is better 

 supplied than ever before as regards 

 quality and fully as well as regards 

 quantity. Other varieties of plants are 

 in fair supply, more or less, with the cer- 

 ,tainty that a little latitude m the orders 

 will enable them all to be filled. 



The Ontario Street Greenhouses. 



The greenhouses of Godfrey Aschmann, 

 now filled largely with Easter blooming 

 plants, are of special interest from two 

 points of view, the economic and the per- 

 sonal. 



The economic side of Mr. Aschmann 's 

 business reflects the wonderfifl growth 

 of the demand for blooming plants at 

 Easter. Almost the entire place is filled 

 with popular varieties of plants, in pop- 

 ular sizes, grown for the people all over 

 the country. The business question of 

 how many plants can be produced to the 

 square yard of space has yielded to the 

 grower's demand for sufficient room to 

 finish the plants properly. The large 

 plant and the small plant are rarely 

 found here; it is the popular medium size 

 that is most in evidence. A pretty ac- 

 curate idea of the strength of the lily, 

 the azalea and the hydrangea in popular 

 favor can be formed by carefully noting 



