58 



The Weekly Florists^ Review* 



March 17, 1910. 



Pikes Peak Floral Co 



COLORADO SPRINGS, COLO. 



We are now cutting an extra fine crop of Roses and Carnations, 



also bulbous stock of all kinds. 



Headquarters for the West. 



Send us your orders. 



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MeotioD The Review Mrben you write. 



the quantities of each of these and other 

 varieties grown here. They accurately 

 reflect the public taste. 



The personal side of Mr. Aschmann's 

 place shows a business man of undaunted 

 will, steadily surmounting obstacles that 

 would overcome many of his less intrepid 

 brethren. Strong support is received 

 from three sons, whose enthusiasm for 

 the business and cultural skill do much 

 to uphold the standard of excellence. 



Pelham. 



Pelham is one of the most attractive 

 suburbs of Philadelphia. The idea in 

 the development of Pelham was that 

 good roads, and sidewalks of the best 

 material, should be made and entirely 

 completed before the foundation for a 

 single house was dug. This idea proved 

 so popular that people flocked to Pelham, 

 buying lots, building houses and renting 

 the houses that the company was build- 

 ing, with an alacrity most surprising. 



Like every well regulated suburb, 

 Pelham boasts its own florist. The Pel- 

 ham Greenhouses, as Review readers 

 know, are owned and operated by Emil 

 H. Gerschick, who rebuilt three of the 

 houses last summer in modern style and 

 will add another house this summer. The 

 Pelham Greenhouses are looking better, 

 under their present manager, than I have 

 ever seen them before. Carnations are a 

 specialty, grown chiefly for retail trade, 

 and grown extremely well. Sweet peas 

 and lupines are also flowered in excel- 

 lent shape. Just now the center of in- 

 terest lies in the Easter stock, the lilies, 

 mainly Formosum, being numerous and 

 well grown. Mr. Gerschick said that he 

 had doubled his lily crop this year, in 

 view of the early Easter, and would have 

 them all; a claim fully supported by the 

 appearance of the plants. The rest of 

 the Easter plants were the general as- 

 sortment grown by most of us. When 

 told of the pleasure given by looking 

 through these houses of well grown 

 stock, a pleasure enhanced by the va- 

 riety, Mr. Gerschick laughingly said 

 that he would not grow only one thing 

 for anything, as it would make him 

 "dopey," a quiet poke at his visitor. 



Mr. Gerschick 's sister. Miss Mary, 

 adds that feminine touch to the arrange- 

 ment of plants and flowers in the shop 



BERGER BROTHERS 



WHOlESXLe FLORISTS 



1305 rilbert Street, 



Philadelphia, Pa. 



For Easter 



We have an evenly balanced stock of all the seasonable flowers in the 

 Philadelphia market. Those who have come to our store admit that our 

 flowers grade high; our growers send us stock that is as good as can be 

 grown. 



Specialties In 



Roses, Carnations, Violets, Valley; Sweet Peas 



Tulips, etc. 



We will have a large stock of the finest cut 



Easter Lilies 



and in the showhouse that makes them 

 irresistible. 



The Floracroft Greenhoutet. 



A representative of the most progres- 

 sive florists ' paper spent a half hour hap- 

 pily with Walter P. Stokes and his hus- 

 tling corps of assistants in the Floracroft 

 Greenhouses, at Moorestown, N. J, The 

 sight of this pre-Easter season was an 

 entire King house, 22x150, filled with 

 hydrangeas just rounding into form. This 

 sight alone was well worth going a long 

 way to see ; the plants were dwarf, sturdy 

 and uniform, carrying fifteen heads of 

 large flowers on the 8-inch pots without 

 a stake to support them. In fact, so 

 evenly trained and well grown were the 

 plants that the absence of stakes was 

 merely an afterthought. The 6-inch pots 

 were equally fine, with, of course, a 

 smaller number of heads. All the plants 

 were well clothed with healthy foliage. 



Lily of the valley, the Floracroft spe- 



cialty, was present in large numbers, 

 batches going in and coming out with 

 clock-like regularity. The stock just 

 ready for cutting looked well, but the 

 batch of 40,000 tips intended for Easter 

 promises to be the finest ever sent out 

 from Floracroft. 



The Easter lilies were of splendid size, 

 substance and foliage, with but one de- 

 fect — they have bloomed shorter than 

 was desired. This was attributed to the 

 excess of light in the house where they 

 were grown; it was believed that in a 

 darker house greater length of stem 

 would have been secured under the same 

 treatment. , 



Ferns are an important factw at al- 

 most every season but this. Even now 

 there are some fine specimens of Nephro- 

 lepis Scholzeli, a lot of nice looking stock 

 for jardinieres, and plenty of futures, 

 so to speak. ) 



The scouts of the oncoming army = of 



